or


[03/13/14 - 06:31 AM]
Hallmark Movie Channel Embraces the Mystery in Its Midst with New Name, Logo and Brand Positioning
The transition to Hallmark Movies & Mysteries includes plans to introduce its first-ever Mystery "Wheel" in 2015, featuring a rotation of three distinct movie franchises.
[via press release from The Hallmark Channel]

HALLMARK MOVIE CHANNEL EMBRACES THE MYSTERY IN ITS MIDST WITH NEW NAME, LOGO AND BRAND POSITIONING

HALLMARK MOVIES & MYSTERIES TO LAUNCH IN FOURTH QUARTER 2014

Brand Repositioning Comes as Network Steps Up Investment in Original Programming, Including Three New Movie Franchises to Debut as Network's First-Ever Mystery Wheel

Crown Media Family Networks announced today plans to realign Hallmark Movie Channel's brand across platforms with a new name, tagline, and logo. Beginning in fourth quarter 2014, Hallmark Movie Channel, one of the fastest growing networks in cable, will enter the next chapter in its evolution becoming Hallmark Movies & Mysteries. The brand transition comes as the network ups the stakes in the mystery genre with plans to introduce its first-ever Mystery 'Wheel' in 2015, featuring a rotation of 3 distinct movie franchises, each consisting of 3 to 4 movies following the same primary characters and playing out over the course of several months. The Hallmark Movies and Mysteries 'Mystery Wheel' will join the network's unique and compelling mix of original movies, off-network acquired series, and presentations from the award-winning Hallmark Hall of Fame library. In addition to a new name, the network rebrand will include a dynamic new look, logo, and tagline, which are scheduled to be unveiled in October.

"Movies and the lighter side of the mystery genre exemplify what Hallmark Movie Channel has always represented - great, compelling stories that keep viewers engaged and wanting more," said Crown Media Family Networks President and CEO, Bill Abbott. "Coming at time when the network features more fresh, original content than ever before, the re-imagination of the brand as Hallmark Movies & Mysteries is designed to more fully realize the network's essence, while elevating its position as one of the most unique destinations on cable for viewers and advertisers, alike."

To become a cornerstone of the Hallmark Movies & Mysteries slate, the network's first Mystery Wheel will launch in early 2015 with Garage Sale Mystery, a series of movies - a continuation of the storyline from the original Hallmark Channel movie of the same name that debuted in September 2013 - starring Lori Loughlin (When Calls the Heart, Full House). The second movie franchise in the wheel stars Dylan Neal ("Debbie Macomber's Cedar Cove") who will star in and executive produce, The Gourmet Detective, based on the series of books by Peter King. The third film series in the Mystery Wheel will be announced shortly.

Launched in 2003, Hallmark Movie Channel is currently in 53.5 million homes and rapidly growing.

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube

Hallmark Movie Channel on Social Media: Facebook, Twitter, Pinterest





  [march 2014]  
S
M
T
W
T
F
S
      


· GARAGE SALE MYSTERIES (HMC)
· GOURMET DETECTIVE, THE (HMC)




[02/28/25 - 03:35 PM]
NBC Records Its Most-Watched Sunday of Entertainment Series Programming in Nearly Six Years
Including NBC, Peacock and the NBCUniversal cable networks - Bravo, E!, Syfy, USA and CNBC - the premiere episode of "The Americas" amassed 6.7 million viewers (L3) and stands as the most-watched nature documentary on linear television in more than 15 years.
[02/28/25 - 01:31 PM]
Video: Apple TV+ Debuts Trailer for "Side Quest," New "Mythic Quest" Expansion Series
Set to premiere globally on Wednesday, March 26 on Apple TV+, all four episodes of "Side Quest" will debut alongside the season four finale of "Mythic Quest."

[02/28/25 - 01:00 PM]
ABC News Announces Special Coverage of President Donald J. Trump's Address to the Joint Session of Congress and the Democratic Response on ABC, ABC News Live, Disney+ and Hulu
"World News Tonight" anchor and managing editor David Muir will lead comprehensive coverage, including previewing remarks, reporting on the highlights and providing analysis following the speeches.
[02/28/25 - 12:45 PM]
HBO Inks Two-Year First-Look Deal with Sharon Horgan and Merman, Orders New Original Comedy Series
HBO has also given a straight-to-series order for a new original comedy series, the first project under this deal, from Horgan and produced by Merman, with Horgan serving as writer, star, and executive producer.
[02/28/25 - 12:32 PM]
Hulu Celebrates Oscar-Nominated Films
"A Real Pain," "Alien: Romulus," "Kingdom of the Planet of the Apes," and "Sugarcane" are already available to stream while "Anora" is due on Monday, March 17.
[02/28/25 - 10:31 AM]
Video: "The Parenting" - Official Trailer - Max
There is something really bad happening in this house...
[02/28/25 - 09:09 AM]
A&E Announces the Return of "Accused: Guilty or Innocent?" Followed by the Premiere of New Series "Accused: Did I Do It?
Unlike the original series, "Accused: Did I Do It?" will focus on cases that have already been fully adjudicated, following the high-stakes stories of individuals who stood trial and are facing charges for serious offenses such as first-degree murder, manslaughter, domestic terrorism, and aggravated assault.
[02/28/25 - 08:53 AM]
Lifetime Greenlights New Unscripted Series "A Sorority Mom's Guide to Rush" from Vice Studios
Each one-hour episode will follow along during the most high-stakes time in a college-bound girl's life, Sorority Rush.

[02/28/25 - 08:01 AM]
Video: "Formula 1: Drive to Survive" - Season 7 - Official Trailer - Netflix
Familiar faces make a comeback, team stalwarts defect to arch rivals, and new champions emerge in one of Formula One's most tumultuous seasons yet.
[02/28/25 - 07:32 AM]
"Agatha Christie's Towards Zero" Starring Anjelica Huston and Matthew Rhys Premieres April 16
The series, led by Anjelica Huston and Matthew Rhys, features a stellar ensemble cast including Oliver Jackson-Cohen, Ella Lily Hyland, Mimi Keene, Anjana Vasan and Clarke Peters.
[02/28/25 - 07:05 AM]
"First to the Finish" - a New Docuseries Focused on the Relentless Pursuit of the MX-5 Cup Championship - Will Premiere March 25 on Prime Video
This high-stakes docuseries takes viewers inside the 2024 Mazda MX-5 Cup Championship for the triumphs and challenges that go along with getting started in racing, as seen through the unique prism of three inspiring protagonists - two drivers and a team owner.
[02/28/25 - 05:31 AM]
Paramount+ Reveals First-Look Photos for "MobLand" - Guy Ritchie's New Global Crime Series Set to Premiere on Sunday, March 30
The series stars Tom Hardy, Helen Mirren and Pierce Brosnan as the head of an organized crime family, fighting for power within a global crime syndicate.

[02/27/25 - 12:01 PM]
Sharon Stone Joins the Cast of "Euphoria" Season 3
"There is little more exciting than going to work with this team of thrilling talent," said Stone. "From the genius of Sam Levinson to the raw sophistication of this profoundly moving cast and tight crew. I am honored to be Euphoric."
[02/27/25 - 11:57 AM]
Discovery Channel March Programming Highlights
The previously announced "Filthy Fortunes" and "Naked and Afraid" will be joined by the new special "Constables on Patrol."
[02/27/25 - 11:06 AM]
A&E Announces New Series "Stadium Lockup" Following Law Enforcement & Security Teams at the Cleveland Browns Stadium in Ohio
With so much excitement comes plenty of action and the security team must stay on high alert as rule breaking and bad behavior won't be tolerated.