or


[10/03/12 - 10:22 PM]
The 10 Things You Need to Know About the New Season, Part 8: New Shows on Average Lose 14% of Their Audience by Episode Two
By Brian Ford Sullivan (TFC)

1) Only 32% of broadcast network shows make it to a second season.
2) Shows that premiere in September have the best chance of survival.
3) Scripted and unscripted shows fail at the same rate.
4) Friday night is indeed the "death slot."
5) 10 o'clock is just as successful as any other time period.
6) 5% of shows that are announced don't even air.
7) 4% of broadcast series have changed networks.
8) New shows on average lose 14% of their audience by episode two.
9) Cable dramas are almost twice as likely to return as broadcast ones.
10) History is on the side of the majority of this fall's new shows.

Please note: As a courtesy, please do not reproduce these comments to newsgroups, forums or other online places. Links only please.

Welcome once again to "The 10 Things You Need to Know About the New Season," our recurring feature about, well... the 10 things you need to know about the new season. The goal of this venture is to address not only common questions people have about television but to also demystify (or potentially reaffirm) stigmas out there about certain networks, time periods, genres and so forth. It's been a few years so we'll revisit some of our previous research as well as dig into some new areas we haven't touched on before.

So with that in mind let us put on our journalistic caps and give you the cold, hard truth about what's potentially ahead for some of your favorite new and returning shows...

8. New shows on average lose 14% of their audience by episode two.

Believe it or not, losing viewership is a common practice for new shows. Looking back at the 179 shows that have premiered on the broadcast networks in the past three years (9/8/09-8/13/12), on average 14.38% of their debut audiences go away by episode two*. By episode three: 19.99%. By episode four: 24.65%. In other words, a quarter of the viewers who tuned into a show's premiere likely won't be there when the fourth episode rolls out.

When you think about it though, those statistics shouldn't be much of a surprise. If - as we've been saying for the past week and counting - only 32% of new shows make it to a second season, it makes sense that most shows will hemorrhage their audience on their way to cancellation.

What is surprising is that even in success, very few shows will ever surpass their debut audiences. Of the aforementioned 179 shows, just 29% ultimately went on to surpass their opening numbers. Or on the flip side, 71% of new shows won't ever do better than their pilots. That includes comedies like "2 Broke Girls," "New Girl" and "Community." Dramas however have the longest odds: 76 dramas have premiered in the past three years, 17% of which never grew from their respective premieres. Among them: "The Vampire Diaries," "Parenthood" and "Blue Bloods."

The lesson here: if your favorite new show is losing viewers each week, that could actually prove to be normal.

PREVIOUSLY: 4% of broadcast series have changed networks.

TOMORROW: Do cable shows have better odds of survival?

* based on P2+ Live+SD Fast National Data





  [october 2012]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/03/24 - 12:02 PM]
ABC Announces Summer 2024 Premiere Dates as the Network Leads the Season as No. 1 in Entertainment for the Fifth Consecutive Year
Highlights include: "Celebrity Family Feud" celebrates 100 episodes and its 10th anniversary, beginning Tuesday, July 9.

[05/03/24 - 11:01 AM]
NBC Renews Comedy Series "Night Court" for a Third Season
The second season, executive produced by Dan Rubin, Melissa Rauch, Winston Rauch and John Larroquette, has reached 24 million total viewers across linear and digital platforms to date.

[05/03/24 - 10:29 AM]
TLC's Teen Pregnancy Series "Unexpected" Returns on Monday, June 3 at 9PM ET/PT
This season features three new couples and two returning that each have unique experiences and obstacles as young, expecting parents.

[05/03/24 - 09:56 AM]
New Season of "Gold Rush: Parker's Trail" Premieres on Discovery Channel on May 31
After becoming the biggest landowner in the Yukon, Parker no longer needs to focus on finding ground urgently, but his pioneering spirit remains and he has set his eyes on Brazil: the biggest gold frontier on earth and the center of a raging modern battle between government forces and miners.

[05/03/24 - 09:32 AM]
Paramount+ Reveals First Look at New Season of "Criminal Minds: Evolution," Premiering with Two Episodes on Thursday, June 6
The first two episodes will be available to stream at launch with subsequent new episodes dropping weekly on Thursdays.

[05/03/24 - 07:23 AM]
Video: "Raising Voices" - Official Trailer - Netflix Spain
When a 17-year-old reports a sexual assault at her high school, an investigation upends her life and tests her relationships.

[05/03/24 - 06:01 AM]
Video: "Emily in Paris" Season 4 - Official Announcement - Netflix
Season 4 will be split into two 5-episode parts, with Part 1 premiering on August 15, followed by Part 2 on September 12.

[05/03/24 - 12:01 AM]
Video: "Thank You, Next" - Official Trailer - Netflix
After a painful breakup, a young lawyer dives head first into the confusing world of modern dating, with the unwavering support of her best friends.

[05/02/24 - 03:49 PM]
Captain Lee Rosbach Reveals Calm Waters Can Turn Deceptively Sinister with New Oxygen Series "Deadly Waters with Captain Lee," Premiering Saturday, June 1 at 9 P.M. ET/PT
The series exposes the wicked intentions of those who thought committing crimes on the water would shield them from justice.

[05/02/24 - 03:45 PM]
"American Idol" Is the No. 1 Entertainment Program of the Night in Adults 18-49 for Second Week of Live Coast-to-Coast Telecasts
The show reached season highs in week 2 of live, coast-to-coast telecasts in Total Viewers (5.31 million) and Adults 18-49 (0.64 rating) on Sunday night with its strongest numbers since last season's finale.

[05/02/24 - 02:11 PM]
Video: "Uncle Samsik" - Official Trailer - Hulu
Uncle Samsik introduces himself to Kim San as the one who can turn his world around - promising that he can make any dream a reality.

[05/02/24 - 12:45 PM]
CBS Announces Its 2024-2025 Primetime Schedule
New scripted series "Matlock," "Poppa's House," "NCIS: Origins" and "Georgie & Mandy's First Marriage" join 18 returning shows.

[05/02/24 - 12:05 PM]
Video: "Dinner Budget Showdown" - Official Trailer - The Roku Channel
Hosts Sandra Lee and Jordan Andino challenge three home cooks to create a five-star meal on a two-star budget.

[05/02/24 - 11:09 AM]
Get Into the Mix This Summer with "Wayne Brady: The Family Remix," Premiering July 24 on Freeform and Next Day on Hulu
In "Wayne Brady: The Family Remix," Brady has turned the term "modern family" on its head.

[05/02/24 - 10:31 AM]
Disney's "Launchpad" Returns for a Third Season, Inviting Storytellers to Share Their Unique Perspectives
Started in 2021, Disney's Launchpad aims to build a more inclusive entertainment industry by fostering the next generation of storytellers.