or


[01/18/12 - 06:42 AM]
Syfy Uncovers How Highly Imaginative People - Igniters - Move Brands Forward Faster
Through a custom study conducted in partnership with PSFK, Syfy demonstrates how and why this consumer is more powerful today than ever.

[via press release from Syfy]

SYFY UNCOVERS HOW HIGHLY IMAGINATIVE PEOPLE - IGNITERS - MOVE BRANDS FORWARD FASTER

SYFY RANKS #1 AMONG ALL MEASURED CABLE NETWORKS IN NEW STUDY

NEW YORK - January 18, 2012 - Everyone imagines, but some people imagine greater.

Syfy today unveiled to the advertising community provocative and groundbreaking insights into the role highly imaginative people - called Igniters - play in driving consumer behavior for new products and brands by sharing it instantly through social media and portable, everywhere access.

Through a custom study conducted in partnership with PSFK, Syfy demonstrates how and why this consumer is more powerful today than ever, creating a new marketplace - the Imagination Economy. Igniters' power and influence on the success of brands is actually growing in a modern world saturated with social media and portable, everywhere access. Today these highly imaginative consumers live in a world where they can find anything they want at a moment's notice and share it with hundreds of thousands of people - instantly.

Syfy, PSFK and Simmons show that Igniters are overactive in three key consumer behaviors:

· FIND THE NEW: Insatiable need to constantly be in-the-know about the latest and greatest everything, from nutrition and diet to electronics

· DO THE NEXT: Must-have mentality drives them to try, do and buy the next big thing such as new stores, styles, drinks and food

· SHOW THE REST: Vocal in telling everyone about their latest finds. Because they're at the forefront, people listen to what they have to say, whether it's financial matters to car buying

Evidence proving this behavior is drawn from Simmons' most recent two year study measuring the behavior of people who view themselves as Creative, Inventive, Imaginative and Artistic. Syfy ranks #1 among all measured cable networks in delivering this audience with a 112 index among Adults 18-49.

Simmons, now owned by Experian, is an established syndicated research provider supplying leading advertisers, agencies and media companies with timely, single-source consumer insights. They survey over 30,000 consumers annually, continuously measuring and updating consumer attitudes, product and brand preferences, media consumption habits and demographic and lifestyle characteristics. In the Self-Concepts section, respondents are asked how they see themselves. Four adjectives are grouped together in different statements. Respondents are asked the degree to which they agree or disagree (on a five point scale) with each individual statement as a description of themselves. Top two box data for the statement including Creative, Inventive, Imaginative and Artistic was used.

In making the announcement, Dave Howe, President, Syfy, said: "As the brand which celebrates, encourages and stimulates imagination, Syfy creates entertainment with this group in mind. We spark their imagination with shows like Face Off, open their minds to what's possible with Alphas and Warehouse 13, and show them a new way of looking at the world with programs such as Ghost Hunters and Being Human. This group who imagines greater is the audience Syfy speaks to and delivers to advertisers more than any other cable network."

Syfy and PSFK announced this study during an executive breakfast at CES/Las Vegas - in partnership with VivaKi (Starcom/Mediavest, Zenith Optimedia, Razorfish, Digitas) - to more than 200 of their most senior marketing clients and company executives.

Syfy will also launch a major outreach campaign to the advertising community, including:

· Executive breakfasts in New York, Los Angeles, Chicago, Detroit and Boston

· Presentations in and around the ad community

· National ad campaign including outdoor presence in New York, Chicago, Detroit, and Los Angeles; cover wraps in major trade magazines, and agency promotion

· Launch of the website SyfyIgniters.com

PSFK is a go-to source for new ideas, inspiration and innovation for some of the most respected brands in the world, such as Apple, American Express, BMW, Gap, Levi's, MTV, Nestle, Nike, Pepsi and Samsung. PSFK provides its consultancy clients with a global view of cultural and market trends, insights into future consumer behavior and inspiration for potential products, communications and business ideas.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. (Syfy. Imagine greater.)





  [january 2012]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/04/24 - 08:32 AM]
Netflix Announces Release of the Documentary "Avicii - I'm Tim" and Avicii's Last Show from Ibiza's Ushuaia
The documentary "Avicii - I'm Tim" and "Avicii - My Last Show" will launch globally on Netflix on December 31.

[11/04/24 - 08:31 AM]
Video: "Countdown: Paul vs. Tyson" - Narrator Announcement, Sneak Peek & Key Art Debut
Ice T will narrate the three-part follow-doc leading up to the Netflix and MVP's heavyweight boxing mega-event.

[11/04/24 - 08:01 AM]
Video: "Cold Case: Who Killed JonBenet Ramsey" - Official Trailer - Netflix
On December 26, 1996, John and Patsy Ramsey woke up the morning after a loving family Christmas to discover their youngest child, six-year-old JonBenét, was missing, a chilling ransom note left downstairs.

[11/04/24 - 08:01 AM]
Video: "The Night Before Christmas in Wonderland" - Official Trailer - Hulu
St Nick (voiced by Gerard Butler) receives a delayed letter on Christmas Eve from the Princess of Hearts.

[11/03/24 - 07:30 PM]
Video: AMC Networks Releases a First Look at Season Three of "The Walking Dead: Daryl Dixon"
Starring Norman Reedus and Melissa McBride as the beloved characters "Daryl Dixon" and "Carol Peletier," the new season is set to premiere in 2025 on AMC and AMC+.

[11/02/24 - 06:12 PM]
Video: "Outer Banks" Season 4 - Part 2 Official Trailer - Netflix
Buried secrets surface as the Pogues race to find a legendary artifact - with a dangerous gang of rival treasure hunters hot on their trail.

[11/01/24 - 03:15 PM]
ABC News Studios Announces "Price of Fame: The Liam Payne Story - A Special Edition of 20/20," Airing Nov. 3 at 10 P.M. EST on ABC
The one-hour special explores Liam Payne's meteoric rise to celebrity as a member of boy band One Direction and his personal journey, including his struggles with mental health and the pressures of stardom, as well as his efforts to reinvent himself as a solo artist.

[11/01/24 - 02:01 PM]
HBO Orders Original Limited Drama "DTF ST. Louis" to Series
The limited series stars and is executive produced by Jason Bateman and David Harbour.

[11/01/24 - 02:00 PM]
Disney Branded Television Greenlights "How We Became the Biggest Band in the World" and "Vampirina" (Working Titles) for Disney Channel and Disney+
The Latter series is based on the books written by Anne Marie Pace and illustrated by LeUyen Pham, and inspired by the Disney Jr. animated series "Vampirina" from Chris Nee.

[11/01/24 - 12:48 PM]
Peacock Renews Long-Running Soap "Days of Our Lives" for 61st Season
The renewal comes on the eve of "Day of Days," the annual fan event at the Peacock Theater in Los Angeles being held on Saturday, November 2, where the show's 60th season will be celebrated.

[11/01/24 - 12:01 PM]
Video: "Rhythm + Flow" Season 2 - Cast Announcement - Netflix
The search for the next face of hip-hop moves to Atlanta as global hitmakers Ludacris, Latto and DJ Khaled join the judging panel to mentor fresh talent.

[11/01/24 - 12:00 PM]
60 Years After Debuting on the Network, Christmas Classic "Rudolph the Red-Nosed Reindeer" Returns to NBC for a Special 75-Minute Telecast on Friday, Dec. 6 at 8 p.m. ET/PT
Said date was the same it premiered in 1964 as part of the "General Electric Fantasy Hour."

[11/01/24 - 11:54 AM]
"High Potential" Continues Linear Dominance as ABC Wins Tuesday 10 p.m. Hour in Total Viewers for First Time in 4 Years
Season to date through week five, "High Potential" stands as ABC's most-watched (10.42 million) new series in six years - since the 2018-2019 season with "The Conners."

[11/01/24 - 10:31 AM]
Video: AMC/AMC+ Debut Riveting First-Look at Season 3 of the Hit Noir Thriller "Dark Winds"
The series will return with all new episodes exclusively on AMC and AMC+ on Sunday, March 9 at 9pm ET/PT.

[11/01/24 - 10:05 AM]
TBS "All I Watch for Christmas" and TNT "Christmas Maximus" Kick Off Holiday Programming on Saturday, November 2
With countless blockbuster films airing over 8-weeks, TNT "Christmas Maximus" takes holiday movies to the next level, serving as a hub for endless seasonal offerings and high-energy classics.