or


[08/15/11 - 10:27 AM]
Animal Planet Announces Matching Campaign for the Network's Charitable Giving Initiative - R.O.A.R.
The matching campaign allows consumer donations to be matched dollar for dollar up to $90,000 from the proceeds of Animal Planet licensed products.

[via press release from Animal Planet]

Animal Planet Announces Matching Campaign for the Network's Charitable Giving Initiative - R.O.A.R.

-- Eight Nonprofit Organizations Are Eligible to Receive Up to $100,000 Throughout Two- Month Initiative hosted by GlobalGiving --

(Silver Spring, Md. ) Animal Planet's non-profit initiative, R.O.A.R., which stands for Reach Out. Act. Respond, is launching an eight-week matching campaign starting September 1 to raise funds for participating R.O.A.R. charities. Hosted by GlobalGiving, a non-profit that connects donors with grassroots projects around the world, the matching campaign allows consumer donations to be matched dollar for dollar up to $90,000 from the proceeds of Animal Planet licensed products. There is also an opportunity for all participating partners, including the American Humane Association, Earthwatch Institute, the Jane Goodall Institute, National Wildlife Federation, the Petfinder.com Foundation, the Jeff Corwin inspired South Shore Natural Science Center, Villalobos Rescue Center and Australia Zoo Wildlife Warriors Worldwide, to compete for an additional $10,000 in bonuses. Starting September 1 through October 31, consumers can visit www.globalgiving.org/ROAR to donate to R.O.A.R. charities and learn more about the specific projects. To read more about the initiative, consumers can visit www.animalplanet.com/roar.

During the campaign, consumers will have the option to donate to the R.O.A.R. cause overall or directly to the partner charity of their choice. As part of the campaign, each charity is urged to rally their supporters to generate as many donations as possible. To encourage participation, each charity is eligible to compete for up to $10,000 in bonuses in various categories throughout the eight-week campaign. The bonus categories include top monthly fundraiser ($3,000), most unique monthly number of donations ($3,000), a "spreading the word" bonus that accounts for the most number of "shares" on Facebook ($3,000), and a judgment award for the overall loudest ROAR ($1,000).

The matching funds are generated by Animal Planet's consumer products program, which include pet products and lifestyle products from apparel to toys and home d�cor. Animal Planet licensees contribute a portion of their sales to R.O.A.R. with the intention of giving something back to the animals the network celebrates daily. To see some of the Animal Planet R.O.A.R. products, consumers can visit http://animal.discovery.com/in-stores-now/ and look for the R.O.A.R. notation. Animal Planet will promote the campaign on-air, online, and via post card inserts sent to consumers who purchase Animal Planet products during the eight-week period, engaging consumers and encouraging them to join in supporting their favorite cause.

"We are so proud that in partnership with our consumer products division we are taking Animal Planet's R.O.A.R. initiative to a new level that continues to support the incredible work R.O.A.R. charities are doing on behalf of animals," says Victoria Lowell, senior vice president, Animal Planet marketing and operations. "With the help of our viewers, consumers and animal lovers everywhere this matching campaign has the ability to improve the lives of animals around the world. It is our hope that participants will join us in our efforts and we will be able to match the full $90,000 in donations plus $10,000 in bonuses by the end of the campaign."

Established in 2006, Animal Planet's R.O.A.R., is dedicated to improving the lives of animals in our communities and in the wild. The R.O.A.R. partners benefiting from this program help wild and domestic animals in the U.S. and abroad. The campaign aligns Animal Planet with a powerful roster of leading animal and environmental organizations. R.O.A.R. is a key component of Discovery's overall Impact initiative which strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty through innovative programs and events. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCAB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.

About GlobalGiving

GlobalGiving (www.globalgiving.org) enables individual and corporate donors to find and direct funds to high-impact, grassroots projects around the world. By aggregating many donors, GlobalGiving is creating a new source of funding for people with innovative solutions to challenging world issues.Utilizing its network of local projects and web-based platform, globalgiving.org, GlobalGiving helps companies achieve their charitable, corporate responsibility, employee engagement, and cause-marketing goals. GlobalGiving finds and vets projects, disburses funds, ensures reporting, and develops web solutions that leverage its community for corporate partner programs. GlobalGiving is a 501c(3) registered nonprofit organization located in Washington, D.C.. To date the GlobalGiving community has made over $49 million in contributions to more than 4,300 projects around the world.





  [august 2011]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/12/24 - 12:31 PM]
"Avatar: The Last Airbender" Adds Additional Cast for Season 2
Chin Han, Hoa Xuande, Justin Chien, Amanda Zhou, Crystal Yu, Kelemete Misipeka, Lourdes Faberes and Rekha Sharma have joined the cast of the upcoming second season, which is currently in production in partnership with Nickelodeon.

[11/12/24 - 12:06 PM]
Netflix Top 10 Week of Nov. 4: "Countdown: Paul vs. Tyson" Enters the Ring; "Meet Me Next Christmas" Unwraps #1
Season 2, Act I of "Arcane," the animated series based on the popular multiplayer online battle arena game League of Legends, also had a strong debut, taking second place with 6.3M views.

[11/12/24 - 12:01 PM]
Video: "Vow of Silence: The Assassination of Annie Mae" - Official Trailer - Hulu
This true crime docuseries examines the murder of Annie Mae Aquash - a Mi'kmaq woman from Nova Scotia, Canada, a mother of two daughters, a teacher, and a revolutionary who fought for Indigenous rights in the 1970s and whose death went unsolved for almost 30 years.

[11/12/24 - 11:29 AM]
Video: Prime Video Releases Trailer and Key Art for "Jeff Dunham's Scrooged-Up Holiday Special"
The one-hour special will premiere on November 19 on Prime Video.

[11/12/24 - 11:01 AM]
Video: "Nutcrackers" - Official Trailer - Hulu
It's beginning to look a lot like ch-aos. Ben Stiller stars in "Nutcrackers," premiering November 29 on Hulu.

[11/12/24 - 11:00 AM]
New Daytime Drama Series "Beyond the Gates" to Premiere Monday, Feb. 24, 2025 on CBS
The series is set in a leafy Maryland suburb just outside of Washington, D.C., and in one the most affluent African American counties in the United States.

[11/12/24 - 10:34 AM]
"Martin Scorsese Presents: The Saints" to Debut This Sunday, November 17th on FOX Nation
Premiering in two parts, the first four episodes will roll out weekly, beginning on Sunday, with the final four to run in April-May 2025, spanning the Holy season.

[11/12/24 - 10:14 AM]
Donnie Wahlberg Returns with a New Season of ID's "Very Scary People" Beginning Sunday, December 15 at 9 PM ET/PT
Hosted and executive produced by Wahlberg, eight new episodes reveal extraordinary insight into the twisted crimes committed by some of America's most heinous individuals.

[11/12/24 - 10:00 AM]
HBO Original Comedy Special "James Acaster: Hecklers Welcome" Debuts November 23
James Acaster explores his love/hate relationship with standup by relinquishing control of his set and accepting a healthy dose of audience interference - aka heckling.

[11/12/24 - 09:00 AM]
New Year, New Season! Prime Video Announces Premiere Date for "Harlem" Season Three
After a shocking Season Two finale cliffhanger that left audiences on the edge of their seats, the news is finally out that Harlem will return for Season Three at the top of next year on January 23, exclusively on Prime Video in more than 240 countries and territories worldwide.

[11/12/24 - 08:31 AM]
Video: "Mary" - Official Trailer - Netflix
In this coming-of-age religious epic, Mary is shunned following a miraculous conception and forced into hiding. When King Herod ignites a murderous pursuit for her newborn baby Jesus, Mary and Joseph flee to save his life.

[11/12/24 - 08:04 AM]
Video: Peacock Debuts Trailer & Photos for Upcoming Original Film "Bridget Jones: Mad About the Boy"
Two-time Academy Award winner Renée Zellweger returns to the role that established a romantic-comedy heroine for the ages, a woman whose inimitable approach to life and love redefined an entire film genre.

[11/12/24 - 08:02 AM]
HBO Original Documentary "Surveilled" Debuts November 20
The film tracks Pulitzer Prize winning journalist Ronan Farrow as he investigates the growing business of commercial spyware, following the story from New York City to Tel Aviv, Israel, a center of espionage cybertechnology.

[11/12/24 - 07:03 AM]
Video: "Human Vs. Hamster" - Official Trailer - Max
Never underestimate the competition.

[11/12/24 - 07:00 AM]
Video: New Clip from "An Almost Christmas Story," Directed by David Lowery and Produced by Alfonso Cuaron
Directed by David Lowery and produced by five-time Academy Award winner Alfonso Cuarón, this animated short is the third and final installment in Cuarón's holiday shorts collection for Disney+.