Nickelodeon Debuts New SpongeBob SquarePants Toy Lineup at Toy Fair 2011

New SpongeBob-Themed LEGO(R) Building Sets, Hasbro Games, THQ Videogames and Cardinal Industries Puzzles

NEW YORK, Feb. 15, 2011 -- Nickelodeon Consumer Products will unveil a broad new lineup of SpongeBob SquarePants toys for fans of all ages from The LEGO Group, Hasbro, THQ, and Cardinal at Toy Fair 2011. The new products include SpongeBob-themed building sets, games, videogames and more.

In addition, Nickelodeon has announced a multiyear renewal with The LEGO Group as a global licensee for SpongeBob SquarePants construction toys. The LEGO Group will unveil two new building sets at Toy Fair, allowing kids to build and play in SpongeBob's world.

"SpongeBob SquarePants has entertained kids of all ages for more than 10 years," said Manuel Torres, Senior Vice President, Global Toys and Video Games for Nickelodeon Consumer Products. "The LEGO Group, Hasbro, THQ, and Cardinal have once again created incredibly fun toys and games that seamlessly bring SpongeBob and his friends to life off-screen and give fans new ways to experience the world of Bikini Bottom."

"Combining the open-ended creativity of the LEGO brand with the characters and wacky adventures of SpongeBob has proven to be incredibly popular with children of all ages around the world," said Jill Wilfert, vice president licensing and entertainment for LEGO Group. "We look forward to exploring the ways in which to continue to bring Bikini Bottom to life through LEGO building fun."

SpongeBob SquarePants products at Toy Fair 2011 will include:

LEGO(R) Building Sets

Heroic Heroes of the Deep

Builders assemble the boatmobile to help heroes Man Sponge (SpongeBob) and Boy Patrick chase evil Plankton after he steals the secret Krabby Patty recipe! Includes 3 minifigures and 95 pieces.

(Approximate Retail Price: $14.99; Recommended Age: 5 & up; Available: August 2011)

Glove World

Build a "working" ride and interactive ice cream stand in Glove World. Includes SpongeBob, Sandy, Patrick and Ice Cream Vendor minifigures!. 169 pieces.

(Approximate Retail Price: $19.99; Recommended Age: 5 & up; Available: August 2011)

HASBRO

GUESS WHO?: SpongeBob SquarePants Edition

Am I yellow? Am I shaped like a Star? Swell questions like these will be asked by young players when playing GUESS WHO?: SpongeBob SquarePants Edition this year. Bikini Bottom's favorite characters are in play with this SpongeBob SquarePants take on the classic GUESS WHO? game. Players must ask "yes" or "no" questions to figure out who is who. The first player to correctly guess their opponent's mystery SpongeBob SquarePants character wins! With all the friendly faces contained in this easy to set up and pack up grid, players will be diving in at Family Game Night or anytime.

(Approximate Retail Price: $18.99; Recommended Age: 6 & up; Available: Spring 2011; Players: 2)

YAHTZEE JR.: SpongeBob SquarePants Edition

Get ready to roll the dice with favorite SpongeBob SquarePants friends! The YAHTZEE JR. game takes you into the underwater world, featuring images of the Bikini Bottom buds. Roll the dice and try to match as many faces as possible, but watch out for Plankton before he drowns your hopes of winning! Keep track on the scoreboard and get the most points to win!

(Approximate Retail Price: $7.99; Recommended Age: 4 & up; Available: Spring 2011; Players: 2 to 4)

ANTS IN THE SQUAREPANTS: SpongeBob SquarePants Edition

Guess who's itching from ants in their pants? SpongeBob SquarePants! A mass of bugs has found its way into SpongeBob's britches, and there is plenty of room for more. Flip and bounce the ants into his pants as quickly as you can. Be the first buccaneer to land all of the ants to win!

(Approximate Retail Price: $9.99; Recommended Age: 3 & up; Available: Spring 2011; Players: 2 or more)

SpudBob SquarePants

Enjoy a hilarious SpongeBob SquarePants spin on classic MR. POTATO HEAD character play with eight themed pieces available for mixing and "mashing." Available at most major toy retailers nationwide and on HasbroToyShop.com.

(Approximate Retail Price: $9.99; Recommended Age: 2 & up; Available: Fall 2011)

THQ INC.

SpongeBob SquigglePants

THQ's immensely popular uDraw GameTablet(TM) for Wii(TM) brings laugh-out-loud fun to SpongeBob SquarePants fans with SpongeBob SquigglePants, scheduled to debut in April, followed by a Nintendo 3DS version later in the spring. The innovative uDraw GameTablet offers a gaming experience unlike any other as players tilt, flip, shake, roll, sketch, tap, trace and draw their way through six zany worlds. They'll laugh their pants off as they sail through more than 100 frantic "nanogames," featuring never-before-seen art styles from the Nickelodeon vault. These super-fast-paced games capture the creative energy of SpongeBob SquarePants - and hit the funny bone at the same time. SpongeBob SquigglePants just may be the craziest, fastest-paced and most laugh-filled SpongeBob video game experience yet!

(Approximate Retail Price: $29.99; Recommended Age: 6 & Up; Scheduled to be Available: Spring 2011)

CARDINAL INDUSTRIES

SpongeBob 3D Sphere Puzzle

SpongeBob takes you to a new dimension in puzzles. Put the numbered pieces together to form a sphere. 60-piece puzzle measures a generous six inches in diameter!

(Approximate Retail Price: $15.00; Recommended Age: 6 & Up; Available: Now)

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B). LEGO, its logo and the minifigure are trademarks of The LEGO Group. (C)2011 The LEGO Group.

Nickelodeon Unveils New Toy Lineup for Dora the Explorer at Toy Fair 2011

New Dora the Explorer Fashion Dolls and Construction Sets from Fisher-Price and MEGA Brands

NEW YORK, Feb. 15, 2011 -- Coming off of the global success of the animated pre-school adventure series' 10th anniversary, Nickelodeon Consumer Products will introduce a broad new lineup of Dora the Explorer toys from Fisher-Price Inc. and MEGA Brands at Toy Fair 2011. The new products include Dora the Explorer-themed fashion dolls with corresponding books and fashions, an exciting new role play kitchen, construction sets and toys.

"The new Dora the Explorer toys from Fisher-Price and MEGA Brands will give kids new ways to learn and play with their beloved Dora," said Manuel Torres, Senior Vice President, Global Toys and Video Games for Nickelodeon Consumer Products. "In addition to vast array of new products this year, we will also be launching updated and enhanced versions of some of our favorite and most popular Dora toys."

Dora the Explorer products at Toy Fair 2011 will include:

FISHER-PRICE(R)

Dora Dress-Up Collection Doll by Fisher-Price(R)

Dora has always been the perfect friend to take on any adventure and now girls can help her explore in style with the Dora Dress-Up Collection Doll. With beautiful long hair and life-like eyelashes, the 15-inch poseable Dora will engage little girls in a fashion-based, day-to-day adventure that matches the accompanying storybook. Girls can dress Dora in adorable "real-life" outfits that mirror what today's girls are wearing themselves. Girls can also follow Dora's adventures with the included storybook, "It's Friendship Day!"

The Dora Dress-Up Collection Doll comes dressed in an adorable dress, with matching leggings, faux leather boots, scarf and jacket, and sports a bow in her hair. The doll also comes with an extra outfit - a cute printed t-shirt and jean skirt - and a faux suede bag as well as a brush. For added play value, the doll includes a 32-page storybook that features a unique art style new to Dora books.

(Recommended Age: 3 & up, Suggested Retail Price: $49.99; Available: Fall 2011)

Dora Dress-Up Collection Fashions by Fisher-Price(R)

The Dora Dress-Up Collection features four stylish fashion packs that enable girls to dress Dora for whatever adventure comes her way. Each fashion comes with a 32-page storybook themed to the outfit and features a unique art style new to Dora books! Fashions include:

Rainy Day: Features a real vinyl jacket & hat, rubber boots, dress and Dora's "Rainy Day Adventure" storybook.

School Day: Includes a velvet jacket, skirt, striped shirt & matching headband, ballet flats, composition notebook (play piece) and Dora's "Back to School!" storybook.

Beach Vacation: Features a plaid beach dress, gladiator sandals, twill vest and hat, chiffon scarf, plastic beach tote and Dora's "Boardwalk Adventure" storybook.

Party: Includes a satin & organza party dress, matching purse, ballet flats, chiffon scarf, flower hair clip and Dora's "Happy Birthday, Abuela!" storybook.

(Recommended Age: 3 & up, Additional Fashion Packs; Suggested Retail Price $14.99; Available: Fall 2011)

Flower Girl Dora by Fisher-Price(R)

It's a special day - Dora is the flower girl at a wedding! Una boda! Based on an episode, Dora wears a lovely dress and flowers in her hair to celebrate! She also features soft hair you can style with the included brush!

(Suggested Retail Price: $19.99; Recommended Age: 3 & up; Available: Spring 2011)

Dance & Sparkle Ballerina Dora by Fisher-Price(R)

Dora is ready for her big performance at the dance recital! Based on the new episode "Dora's Dance Show", Dora talks and sings and features poseable arms & legs! Twinkling lights and a special dress really make Dora sparkle & shine on stage!

(Suggested Retail Price: $24.99; Recommended Age: 3 & up; Available: Spring 2011 at Target and Fall 2011 at All Retailers)

Suds and Style Fairy Dora by Fisher-Price(R)

Help transform Dora into a fairy! Use warm or cold water to reveal surprise designs on Dora's face & bathing suit and to magically change her hair highlights! Accessorize Dora with earrings, hair clip and clip on hair barrette. You can play with Suds & Style Dora in and out of the tub for endless adventure! Warm water reveals pink hair highlights, blue butterfly design on bathing suit, and pink and yellow face paint. Cold water reveals purple hair highlights and butterfly design on bathing suit and purple and pink face paint.

(Suggested Retail Price: $26.99; Recommended Age: 3 & up; Available: Fall 2011)

Magical Fairy Dora by Fisher-Price(R)

Inspired by the fall 2011 movie event, "Dora Saves King Unicornio!" and based on the Enchanted Forest theme, Magical Fairy Dora is dressed in a beautiful sparkling dress and comes to life with a press of her flower necklace. Adding to the magic, when girls wave the magic wand in front of Dora, her fairy wings magically appear. Dora says more than 20 English and Spanish phrases and sings an enchanted fairy song. Dora comes with a magic wand, tiara, brush and base. Requires 2 AAA batteries, included.

(Suggested Retail Price: $29.99; Recommended Age: 3 & up; Available: Fall 2011)

Dora Fiesta Favorites Kitchen by Fisher-Price(R)

It's easy for girls to prepare meals for a birthday bash, holiday dinner, backyard barbeque or to cook up just about anything with the Dora Fiesta Favorites Kitchen. The hugely popular Dora Talking Kitchen first introduced interactive kitchen play to Dora's fans and now the new Fiesta Favorites takes the role-play to special occasions for every season of the year. Now little girls can prepare their favorite foods for fiestas with Dora and her friends. The kitchen includes two double sided "recipe adventure cards" that girls place in the kitchen window to put together delicious meals like tacos, empanadas, turkey dinner, and more! Dora helps girls prepare their fiesta dishes with phrases that correspond to each meal. The Dora Fiesta Favorites Kitchen includes a refrigerator, oven, stovetop, grill, sink and a working phone that rings at random, allowing the child to receive calls from Dora and her friends. With more than 80 English and Spanish phrases, and more than 35 play pieces, little girls will cook and play all day! Requires three AA batteries, included.

(Suggested Retail Price: $99.99; Recommended Age: 2 & up; Available: Fall 2011)

Dora the Explorer Learn Through Music TouchPad Software by Fisher-Price(R)

The Learn Through Music TouchPad is an updated version of the original, popular Learn Through Music system with an all-new sleek, portable design and large, light-up touch screen interface. Fisher-Price will be introducing two new Dora the Explorer software titles for this system in the fall - "Dora's Most Treasured Adventures" and "Dora's Lost in Play Park Adventure." In "Dora's Most Treasured Adventures," journey on a magical "Treasure Ship" and do the opposite of what pirates do...return treasure instead of taking it. "Dora's Lost in Play Park Adventure" asks you to help Dora and Boots search for missing baby birds in the park. Learn Spanish vocabulary, shapes and colors, spatial skills, matching and more. Both software titles work exclusively with the new Learn Through Music TouchPad.

(Recommended Age: 2 & up. Suggested Retail Price: $19.99; Available: Fall 2011)

MEGA BRANDS

Dora's Vacation Adventure by MEGA Brands

Take a holiday with Dora's Vacation Adventure! Load up the vacation van with lots of accessories so that Dora and Boots can drive up to the beach, or wherever you'd like them to go. Rebuild the van into a restaurant or kitchen so they can cook, eat, hike and more! Dora's Vacation Adventure also includes a scooter for exploring, two palm trees and tons of beach accessories to create all kinds of vacation adventures! This set features a buildable van to take everyone on vacation, Boots actionable figurine, a new build and dress Dora figurine with two changeable skirts and plenty of holiday accessories - all compatible with other Dora buildable sets from Mega Bloks!

(Suggested Retail Price: $29.99; Recommended Age: 3 & up; Available: Fall 2011)

Dora's Theater Adventure by MEGA Brands

Direct plays and put on talent shows with Dora's Theater Adventure! Help Dora and Swiper create their own plays or act out stories your child already knows. Comes with a buildable stage, several costumes for both Dora and Swiper, and even some backstage accessories! With brightly-colored decoration in classic themes, your child is bound to have hours of fun creating their own stories with Dora! This set features the new build and dress Dora figurine with two changeable skirts, a collectible Swiper figurine, a full buildable stage with lights and curtains to put on a play, costumes, a rotating platform to spin Dora around and a place to get ready backstage. Dora's Theater Adventure is compatible with other Dora the Explorer buildable sets from Mega Bloks!

(Suggested Retail Price: $19.99; Recommended Age: 3 & up; Available: Fall 2011)

Dora's Art Adventure by MEGA Brands

Stimulate your child's creativity by building and drawing along with Dora's Art Adventure! Your child's imagination is the canvas as she builds the outdoor studio and helps inspire Dora to draw whatever she can find outside. The set features a buildable artist studio, a Build & Dress Dora with two skirts, stickers, and other great outdoor accessories, which all comes in a bucket with a lid that doubles as a scoop for easy clean up! This set is compatible with other Dora the Explorer buildable sets from Mega Bloks!

(Suggested Retail Price: $19.99; Recommended Age: 3 & up; Available: Fall 2011)

About Nickelodeon Consumer Products

Nickelodeon Consumer Products manages the world's third largest licensing business, representing leading properties such as SpongeBob SquarePants and Dora the Explorer, and managing merchandising for Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).