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[09/17/10 - 07:14 AM] Hollywood Meets Hawaii in a CBS Promotional Campaign for "Hawaii Five-0" The spot features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim. |
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[via press release from CBS] |
THIS JUST IN...
...from CBS Marketing Group
"HOLLYWOOD MEETS HAWAII" IN A CBS PROMOTIONAL CAMPAIGN FOR "HAWAII FIVE-0"
"Hawaii Five-0" Stars Daniel Dae Kim and Grace Park
Appear in the Spots, Which Feature the USC Trojan Marching Band
Performing the Series' Iconic Theme Song
An iconic band plays an iconic brand when "Hollywood Meets Hawaii" in CBS's promotional campaign for HAWAII FIVE-0, which features the USC Trojan Marching Band performing the series' theme song on Waikiki Beach and interacting with stars Grace Park and Daniel Dae Kim.
The music video was shot on the band's home field in Los Angeles and also on picturesque Waikiki Beach in Honolulu during the Trojan's Sept. 2 visit to Hawaii for USC's kick-off game of the 2010 college football season against the University of Hawaii Warriors. The video will be presented on-air and online.
Through the years, The Trojan Marching Band has appeared in over 100 movies and television shows and multiple times on the Academy Awards and Grammy Awards. They have visited 17 countries, marched in 16 Rose Parades and traveled to every USC Football game since 1987�a streak of 284 and counting.
HAWAII FIVE-0 is a contemporary take on the classic series about a new elite federalized task force whose mission is to wipe out the crime that washes up on the Islands' sun-drenched beaches. The series premieres Monday, Sept. 20 (10:00-11:00 PM, ET/PT) on the CBS Television Network and stars Alex O'Loughlin as Detective Steve McGarrett, Scott Caan as Detective Danny "Danno" Williams, Daniel Dae Kim as Chin Ho Kelly, and Grace Park as Kono Kalakaua. Peter Lenkov, Alex Kurtzman and Roberto Orci are executive producers for CBS Television Studios.
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[01/29/25 - 10:41 AM] Awesomeness TV Lands the Rights to "That Friend," from Comedian and Digital Star Sabrina Brier Set against the vibrant, Gen Z-driven energy of New York City, the upcoming series will follow a 20-something aspiring influencer as she navigates the chaos of building her podcast while balancing life with her three best friends, coping with a dwindling bank account, and chasing her dreams of making it big.
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[01/29/25 - 10:19 AM] CBS' "FBI" Tuesday Up from Its Season Average The flagship "FBI" averaged 8.36 million Live+SD viewers, up +1% from its STD average (8.31 million viewers).
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[01/29/25 - 09:00 AM] "Survivor" Announces the 18 New Castaways Competing on the 48th Edition with a Two-Hour Season Premiere on Wednesday, Feb. 26 The trailblazing reality series, which shifts to 90-minute weekly episodes beginning Wednesday, March 5 at 8:00 PM, returns with a bold new group of competitors, inspired gameplay and momentous tribal councils.
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[01/29/25 - 09:00 AM] Video: Official Trailer Released for Clever Crime Comedy "Ludwig" Starring David Mitchell The detective show broke viewership records out of the UK, with more than 9.5 million viewers and a second season already confirmed.
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[01/29/25 - 08:45 AM] Prime Video Orders Megan Park Drama Sterling Point to Series Park created the series and will also direct, executive produce, and co-showrun alongside Josh Schwartz and Stephanie Savage.
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[01/29/25 - 08:22 AM] Suspenseful Whodunnit Series "Who Shot Otto Mueller?" Makes Exclusive US Debut Thursday, February 13, 2025 on Viaplay This twisty contemporary thriller, which received a Best International Series nomination at Geneva International Film Festival, explores the deadly consequences of family secrets, betrayal, and revenge, all while testing the limits of loyalty and justice.
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[01/29/25 - 08:00 AM] Special Performances to Highlight "The 67th Annual Grammy Awards" Include a Star-Studded Salute to the Life and Legacy of Quincy Jones, Tributes Celebrating the City of Los Angeles and Annual in Memoriam Segment Brad Paisley, Brittany Howard, Coldplay's Chris Martin, Cynthia Erivo, Herbie Hancock, Jacob Collier, Janelle Monáe, John Legend, Lainey Wilson, Sheryl Crow, St. Vincent and Stevie Wonder are set to appear.
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[01/29/25 - 07:39 AM] Lesley Manville and Tim McMullan to Return for "Marble Hall Murders" This is a follow-up to the critically acclaimed fan-favorites "Magpie Murders" and "Moonflower Murders," which premiered on "Masterpiece" in 2022 and 2024, respectively.
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[01/29/25 - 05:36 AM] Hallmark Announces Expansive New Partnership with Network Star Lacey Chabert Across Product, Series, and Film Businesses Chabert will continue her partnership with Hallmark Media through hosting and executive producing a second season of "Celebrations with Lacey Chabert," as well extending her multi-picture movie deal, where she will star in, develop, and produce Hallmark film projects into 2025 and beyond.
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[01/28/25 - 09:31 PM] Video: "The Greatest Rivalry: India vs Pakistan" - Official Trailer - Netflix Experience a legendary saga of pride, passion and fierce competition that transcends the game.
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[01/28/25 - 12:30 PM] ESPN Celebrates Black History Always on February 5 with Inaugural All-Black Staffed NBA Broadcast In total, more than 40 Black employees will contribute to ESPN's NBA coverage across game and studio platforms throughout the day, the majority of whom contribute to its basketball coverage year-round.
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[01/28/25 - 12:17 PM] ABC News Studios Announces Two Gripping New True Crime Docuseries to Premiere in February, Streaming Exclusively on Hulu Look for "Wicked Game: The Devil in the Desert" on February 4, followed by "The Fox Hollow Murders: Playground of a Serial Killer" on February 18.
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