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[05/25/10 - 01:22 PM]
The Summer Reality Hit "Big Brother" Premieres Thursday, July 8, 8:00-9:00 Pm
The new season will air Wednesdays, Thursdays and Sundays, all at 8:00/7:00c.
[via press release from CBS]

THE SUMMER REALITY HIT "BIG BROTHER" PREMIERES THURSDAY, JULY 8, 8:00-9:00 PM

"Big Brother" to Be Broadcast Three Times a Week - Wednesday, Thursday (Live Eviction Show) and Sunday from 8:00-9:00 PM

Julie Chen Returns as Host

The summer reality hit BIG BROTHER premieres Thursday, July 8 (8:00-9:00 PM, ET/PT) on the CBS Television Network. The new cast will be announced at a later date.

BIG BROTHER will be broadcast three nights per week: Wednesdays, (8:00-9:00 PM, ET/PT, beginning July 14); the LIVE eviction show hosted by Julie Chen on Thursdays (8:00-9:00 PM, live ET/delayed PT, beginning July 15) and Sundays (8:00-9:00 PM, ET/PT, beginning July 11).

Last summer's edition saw BIG BROTHER grow its audience both on-air and online for the CBS Television Network and CBS Interactive platforms.

Last year's edition of BIG BROTHER was one of only a handful of programs ever to post growth in its tenth season. Compared to the prior year's edition, BIG BROTHER was up +7% in viewers (7.08m from 6.60m), +4% in adults 18-49 (2.5/08 from 2.4/07) and +5% in adults 18-34 (2.0/07 from 1.9/06). Each of the three weekly broadcasts also posted summer-to-summer growth.

Online, BIG BROTHER was the last summer's #1 show on CBS.com and across the CBS Audience Network in all key metrics, with 25 percent more unique users and 94% more video streams than the prior summer.

BIG BROTHER follows a group of people living together in a house outfitted with dozens of cameras and microphones recording their every move 24 hours a day. Each week, the Houseguests vote someone out of the house. At the end, the last remaining Houseguests receives the grand prize of $500,000.

BIG BROTHER is executive produced by Emmy Award winner Allison Grodner and Rich Meehan in association with Endemol U.S.A.





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· BIG BROTHER (CBS)




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