or


[12/17/09 - 09:03 AM]
Sex and the City's Cynthia Nixon Joins We TV's We Volunteer Public Affairs Campaign "Pledge 24 in 2010"
The campaign encourages women and the people in their lives to volunteer locally for one day (24 hours).

[via press release from WE: Women's Entertainment]

SEX AND THE CITY'S CYNTHIA NIXON JOINS WE TV'S WE VOLUNTEER PUBLIC AFFAIRS CAMPAIGN "PLEDGE 24 in 2010"

ACCLAIMED ACTRESS, MOTHER AND ACTIVIST UNITES WITH WE TV, ENCOURAGING WOMEN ACROSS THE COUNTRY TO MAKE AN EARLY NEW YEAR'S RESOLUTION: PLEDGE 24 HOURS OF VOLUNTEER SERVICE

Nixon to Appear in WE Volunteer PSAs to Debut on WE tv in Early 2010

NEW YORK, NY - December 17, 2009 - Actress/mother/activist Cynthia Nixon (Sex and the City) joins forces with WE tv's national public affairs campaign WE Volunteer (www.WEVolunteer.tv), lending her voice to inspire women to discover the power of volunteering. The announcement was made today by WE tv's President and General Manager Kim Martin and Ms. Nixon in the heart of NYC - Times Square.

As a campaign volunteer, Nixon will help to inform women of all ages about the importance of community volunteerism. Launched in April, WE Volunteer is WE tv's latest WE Empowers Women initiative encouraging women and the people in their lives to volunteer locally for one day (24 hours). The campaign makes it easy for women to learn how to volunteer in their communities, and the www.WEVolunteer.tv database allows them to quickly identify and connect with local organizations of personal interest. For Nixon, her passion lies with The Alliance for Quality Education, a NY state non-profit organization that seeks to give every child a high-quality public education. Nixon will make her WE Volunteer debut in two new Public Service Announcements (PSA) set to be filmed this winter, and which will begin airing multiple times daily beginning in early 2010 on WE tv.

Nixon said: "I am so proud to support WE tv's WE Volunteer and its "Pledge 24 in 2010" campaign. We all know it's vital that we reach out to help lend a hand. As a mother of two children it is very important to me that our schools help all kids reach their potential. Ensuring access to meaningful educational opportunities for all kids is the most important issue facing city and state leaders. Every child deserves a meaningful education. I will continue to fight for my daughter and my son and all the kids who are currently being shortchanged."

Martin noted, "As a woman, a working mother and a public advocate, Cynthia Nixon epitomizes the WE tv brand and the message of WE Volunteer that volunteering just one day a year makes a difference in the lives of the people and special causes we help," said Martin. "Cynthia is a respected role model for millions of women nationwide. We are thrilled and proud that she is joining WE tv's efforts to inspire women to give back to their communities."

The new PSAs starring Nixon follows in the footsteps of the campaign's launch "What a Difference a Day Makes" PSAs, which drove home the message that volunteering doesn't have to be overwhelming. The launch PSAs focused on healthcare, economy and education issues in response to initial viewer feedback (ages 18-49) about women's top priority areas of concern.

The Alliance for Quality Education (AQE) has quickly become New York state's lead community-based organization in the fight for high quality public education. A statewide non-profit, AQE unites a coalition of over 230 organizations of parents, children's advocates, schools, teachers, clergy, and others. Working with parents and youth, AQE serves to empower and inspire a life-long commitment to responsible, philanthropic involvement. Since her daughter started kindergarten in 2001, Nixon has been an active spokesperson in the campaign to get more funding for our public schools. Ms. Nixon is a parent of two children, a daughter and a son.

Nixon is an Emmy and Tony-award winning actress. She is currently in production on Sex and the City: the Movie 2, the sequel to New Line's 2008 summer blockbuster, which will be released by Warner Bros on May 28, 2010. Born and raised in New York City, Nixon attended Hunter College High School and has a degree in English Literature from Barnard College. She and her fianc� Christine live in New York City with their daughter, Samantha, and son, Charlie.

WE Volunteer (www.WEVolunteer.tv), motivates women to become more involved in their communities by connecting them with local causes that they are passionate about and encouraging them to volunteer. WE Volunteer is the latest campaign of WE Empowers Women, the network's four-year-old public affairs initiative dedicated creating programs that foster and celebrate women's strength, confidence and diversity. The campaign's website, powered by VolunteerMatch, makes it easy to search for and sign up for volunteer experiences with nonprofit organizations based on location and personal interest. The site also allows participants to track the amount of hours volunteered and share their volunteer stories to inspire others. Each person that takes the pledge will be automatically entered in the network's "Chic in the City" grand sweepstakes for the opportunity to win a trip for two to New York City to attend a fabulous red carpet movie premiere and after-party, two-night stay at a boutique hotel, dinner at trendy New York hot spot, and a shopping spree at Saks Fifth Avenue, to name a few.

About WE tv

WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, fresh content that is relevant to key stages of their lives. Available in 75 million homes, WE tv's programming offers viewers compelling perspectives on women's lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network's originals such as the provocative signature series Bridezillas; and critically acclaimed, viewer favorites The Locator - the network's most watched series ever, Secret Lives of Women, Amazing Wedding Cakes and My Fair Wedding with David Tutera, allow viewers to observe and become emotionally involved in the real-life stories of everyday women. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.





  [december 2009]  
S
M
T
W
T
F
S
  


· SEX AND THE CITY (HBO)





[12/20/24 - 11:33 AM]
Season Finale of NBC Drama "Brilliant Minds" Will Now Air as a Special Event with Back-to-Back Episodes on Monday, Jan. 6
The original season finale date was a week later on January 13.

[12/20/24 - 11:04 AM]
ID's New Series "The Curious Case Of..." to Premiere with Explosive, Expanded Episode Focused on Former "Jackass" Star Bam Margera's Controversial Legal Guardianship
Featuring "The Curious Case of Natalia Grace" legal analyst Beth Karas, the series will dive into some of the most shocking true crime cases and unbelievable scandals.

[12/20/24 - 10:32 AM]
FOX Sports Films, SMAC Entertainment, BZ Entertainment and NFL Films Announce "The Madden Cruiser: A Bayou Adventure with Bill Belichick" Airing Super Bowl Sunday on FOX
The one-hour special features eight-time Super Bowl champion Bill Belichick as he travels in the iconic "Madden Cruiser" bus of Hall of Fame legend John Madden on an unforgettable road trip through Louisiana's football country with a host of special guests.

[12/20/24 - 10:02 AM]
Onyx Collective Presents Winter Premiere Dates and First Looks for Documentary Film "SLY LIVES! (aka The Burden of Black Genius)" and New Comedy Series "Deli Boys"
The former premieres Thursday, February 13 while the latter launches on Thursday, March 6.

[12/20/24 - 09:27 AM]
MTV's "Teen Mom" Celebrates Its Sweet 16 with a New Season of "Teen Mom: The Next Chapter" on Thursday, January 30th at 8PM ET/PT
The groundbreaking docu-series that has never shied away from authentic, unfiltered narratives will return for its milestone 16-year anniversary with Amber Portwood, Ashley Jones, Briana DeJesus, Catelynn Baltierra, Cheyenne Davis, Jade Cline, Leah Messer, Maci McKinney and Mackenzie McKee.

[12/20/24 - 09:01 AM]
Video: "Bandidos" Season 2 - Official Trailer - Netflix
Lilí and Miguel's peaceful escape is shattered when she's forced into a risky quest for the Tear of Fire diamond, risking everything to save her friends.

[12/20/24 - 08:31 AM]
Video: New Netflix Sports Promo Highlights Upcoming Sports Programming
Netflix continues to expand its sports slate, offering members a wide variety of sports programming across series, films and live events, including the recent record-breaking Mike Tyson vs Jake Paul fight and the upcoming NFL Games on Christmas Day and the debut of "WWE Raw" on Netflix next year.

[12/20/24 - 07:31 AM]
"Stranger Things 5" - That's a Wrap!
Production on the fifth and final season has officially wrapped, set to premiere in 2025.

[12/20/24 - 06:01 AM]
Netflix Secures U.S. Rights to the FIFA Women's World Cup 2027 and 2031
The agreement covers all languages, with studio shows and top-tier talent planned with a dual telecast for both English and Spanish language broadcasts in the U.S.

[12/20/24 - 02:01 AM]
Video: "Lisabi: A Legend Is Born" - Official Trailer - Netflix
The epic tale of the birth and rise of legendary folk hero Lísàbí Agbongbo-Akala, destined to save the Egba people in the face of a treacherous leader.

[12/20/24 - 01:01 AM]
Video: "Love Is Blind: Germany" - Official Trailer - Netflix
The experiment comes to Germany as local singles seek true love and a commitment that lasts a lifetime, all before meeting each other face-to-face.

[12/19/24 - 08:01 PM]
Video: "Incognito" - Official Trailer - Netflix
The mission? Lock target and finish the job.

[12/19/24 - 01:33 PM]
HBO Original Film "For Love or Country: The Arturo Sandoval Story" to Debut on Max Friday, December 20
In celebration of the Kennedy Center honoring Arturo Sandoval and prior to this Sunday's airing of the ceremony, Max will be bringing the 2000 multiple Emmy-nominated HBO original film to Max for the first time.

[12/19/24 - 01:01 PM]
The Holiday Cheer Will Be in Houston as Pentatonix Performs the National Anthem During NFL Christmas Gameday on Netflix
Plus: The Steelers will honor the U.S. armed forces with a special National Anthem performance by Voices of Service.

[12/19/24 - 12:59 PM]
HBO Renews "Dune: Prophecy" for a Second Season
Across Max territories, the first episode has amassed approximately 15 million viewers.