or


[01/08/08 - 03:26 PM]
Bravo to Premiere 'L-Bar' Technology During Network's 'A-List Awards' Show
"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Bravo's Lisa Hsia.
[via press release from Bravo]

BRAVO TO PREMIERE 'L-BAR' TECHNOLOGY DURING NETWORK'S 'A-LIST AWARDS' SHOW

Bravo To Go Wins First Tech & Engineering Emmy at 59th Annual Technology & Engineering Emmy Awards

LAS VEGAS � January 8, 2008 � Bravo announced today it would debut its innovative "L-Bar" technology during the network's inaugural "A-List Awards" show later this spring. This first-ever live technology where viewers can interact with both the television program and the commercials, allowing sponsors and advertising to become completely interactive, giving viewers the opportunity to participate in sweepstakes, real-time polling and coupon offerings, as well as advertiser text messaging and web/wireless offerings. The announcement was made by Lisa Hsia, Senior Vice President, Bravo New Media.

"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Hsia. "The 'L-Bar' allows the consumer to seamlessly interact with the show, as well provide an added value experience for the advertiser."

The 'L-Bar' provides the consumer that much more information about a product that seamlessly integrates and expands on the creative content in the show, giving an added value viewing experience."

A graphical, on-screen overlay (in the shape of an "L"), the "L-Bar" can be used to solicit viewer comments about their favorite shows and characters, answer trivia and poll questions and respond to various calls to action - all via text message or online throughout the broadcast and commercial breaks.

Additionally, Bravo's continues to be recognized for its wireless content as the network earned its first Technology & Engineering Emmy at the 59th Annual Technology & Engineering Emmy Awards presented at the International Consumer Electronics Show (CES) in Las Vegas on Tuesday, January 7. Bravo won the "Best Use of Personal Media Display and Presentation" category for Bravo To Go, a mobile platform that offers engaging interactive content wherever and whenever the consumer wants it. Bravo To Go allows users to take part in robust text messaging campaigns, go to the wireless website WAP.BravoTV.com to read blogs, take polls, play games and view programming on mobile video while giving users instant access to anything and everything Bravo. The Emmy award-winning Bravo To Go also recently won a coveted Webby Award for Best News & Entertainment Wireless Website.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.
[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.
[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.
[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
The "Happy's Place" premiere has hit 14 million viewers across all platforms.
[11/21/24 - 12:14 PM]
NBCUniversal Syndication Studios and Believe Entertainment Group's "Billion Dollar Babies: The True Story of the Cabbage Patch Kids" Is Now Available to Rent on Amazon Prime
The feature-length documentary captures the incredible true story of the dolls, leaving nothing untouched, including the fundamental dispute over who originated the idea.
[11/21/24 - 12:14 PM]
MGM+ Renews Sci-Fi Horror Series "From" for Season Four
The series is set to return to production in Nova Scotia in 2025, and premiere in 2026.
[11/21/24 - 12:00 PM]
What's New on Max This December
Watch the debuts of HBO originals "Hard Knocks: In Season with the AFC North," "Nature of the Crime," and "Super/Man: The Christopher Reeve Story," Max originals "Creature Commandos," "Fast Friends," "Rose Matafeo: On and On and On," and season two of "Bookie," and Warner Bros. film "Beetlejuice Beetlejuice."
[11/21/24 - 11:00 AM]
HBO Renews Original Late-Night Comedy Series "It's Florida, Man." for a Second Season
The season one finale debuts Friday, November 22 and the first season is available to stream on Max.
[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
The series also secured the #1 spot for a U.S. premiere in Paramount+ history within its first three days.
[11/21/24 - 10:31 AM]
Video: "Ronny Chieng: Love to Hate It" - Sneak Peek - Netflix
Filmed over a five-night sold-out run in Honolulu at the historic Hawai'i Theatre, this extremely personal special hilariously unpacks the indignities of the IVF process, the pitfalls of being a man on the internet, American politics and the place of the older generation in today's world.
[11/21/24 - 10:06 AM]
CNN Renews "Have I Got News for You" for a Second Season
Produced by Hat Trick Productions for CNN Originals, "Have I Got News for You" concludes its 10-episode freshman season on Saturday, November 23 at 9pm ET/PT on CNN.
[11/21/24 - 10:04 AM]
"CMA Country Christmas" Returns Tuesday, Dec. 3, at 8/7c an ABC and Next Day on Hulu and Disney+
Filmed in Nashville in front of a live audience, the festive special showcases one-of-a-kind musical performances of Christmas classics from Country Music's biggest stars.
[11/21/24 - 10:01 AM]
Netflix Brings "Squid Game" to Los Angeles with Immersive Fan Event & US Premiere Set for December 12th, 2024
The interactive event, which will give fans a chance to compete for their seat at an exclusive advance screening, will feature director Hwang Dong-hyuk, Lee Jung-jae, Lee Byung-hun, and more cast members from Season 2.
[11/21/24 - 10:00 AM]
HBO Documentary Films' "Nature of the Crime" Debuts December 10
Over a period of four years, filmmakers Ricki Stern and Jesse Sweet follow Todd Scott and Chad Campbell: two men involved in violent crimes as teenagers who have since served more than 30 years of their sentences and have each been eligible for parole for more than a decade.