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[10/24/07 - 01:33 PM] NBC.com Sees Huge Response to 'Dunder Mifflin Infinity' - Over 8 Million Page Views and Over 800,000 Uniques in Just 6 Weeks "The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment. |
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[via press release from NBC] |
NBC.COM SEES HUGE RESPONSE TO 'DUNDER MIFFLIN INFINITY' � OVER 8 MILLION PAGE VIEWS AND OVER 800,000 UNIQUES IN JUST 6 WEEKS
First Scripted Comedy "360" Feature Drives Traffic, Acceptance Rates and Time Spent
BURBANK, Calif. � October 24, 2007 � NBC.com today announced the initial results of its "Office 360" suite of entertainment features. The Dunder Mifflin Infinity site, a social networking site for "The Office" fans, saw over 800,000 unique users coming to view some part of the site, over eight million page views and over 100,000 consumers who signed up to be a part of the virtual work force. The announcements were made by Vivi Zigler, Executive Vice President, NBC Digital Entertainment.
"The ever-growing fan base for 'The Office' has once again demonstrated their love for this show," said Zigler. "We're really excited to see their enthusiastic response to the challenges ranging from creating a branch logo to submitting a trip review for Schrute Farms."
"The Office 360" launched on September 11th, with Dunder Mifflin Infinity (DMI). Fans who register on the site are given positions in the other "branches" of Dunder Mifflin and asked to perform weekly tasks and challenges that tie in to each week's storyline. Winners have already received exclusive signed items from cast members and "SchruteBuck" rewards which they can spend on their virtual desk environments containing many props taken directly from "The Office" set. Additionally, fans can create detailed profiles on the site, creating a community with their "co-workers."
User response to the September 13th DMI newsletter was very strong, with 73% unique open rate and 56% unique click-through rates.
"Office" fans from all over the country will have the chance to get up close and personal with the stars and writers of the show when they gather for "The Office" Convention in Scranton, PA from October 26th to the 28th. Fan events include casino night, autograph signings, performances by the Scrantones, cast Q & A panel, writers block panel, Office Olympic competitions at the street festival and much more. Dunder Mifflin Infinity is the exclusive sponsor of the Office Olympic competitions.
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[11/22/24 - 09:01 AM] Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024 Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.
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[11/22/24 - 08:03 AM] Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6 The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!
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[11/22/24 - 07:35 AM] 2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17 In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.
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[11/22/24 - 07:12 AM] Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).
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[11/22/24 - 06:31 AM] Video: "Chef's Table" Volume 7 - Official Teaser - Netflix Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.
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[11/22/24 - 05:41 AM] "They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.
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[11/22/24 - 03:01 AM] Video: "Ad Vitam" - Official Trailer - Netflix After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.
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[11/21/24 - 04:01 PM] "Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.
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[11/21/24 - 04:00 PM] ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins" First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.
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[11/21/24 - 01:32 PM] 2024 International Emmy Nominees on Hulu Check out these Emmy-worthy international series streaming on Hulu.
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[11/21/24 - 01:12 PM] "Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.
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[11/21/24 - 01:05 PM] NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place" The "Happy's Place" premiere has hit 14 million viewers across all platforms.
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[11/21/24 - 12:14 PM] NBCUniversal Syndication Studios and Believe Entertainment Group's "Billion Dollar Babies: The True Story of the Cabbage Patch Kids" Is Now Available to Rent on Amazon Prime The feature-length documentary captures the incredible true story of the dolls, leaving nothing untouched, including the fundamental dispute over who originated the idea.
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[11/21/24 - 12:14 PM] MGM+ Renews Sci-Fi Horror Series "From" for Season Four The series is set to return to production in Nova Scotia in 2025, and premiere in 2026.
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[11/21/24 - 12:00 PM] What's New on Max This December Watch the debuts of HBO originals "Hard Knocks: In Season with the AFC North," "Nature of the Crime," and "Super/Man: The Christopher Reeve Story," Max originals "Creature Commandos," "Fast Friends," "Rose Matafeo: On and On and On," and season two of "Bookie," and Warner Bros. film "Beetlejuice Beetlejuice."
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