SCI FI SCORES SECOND HIGHEST FOURTH QUARTER EVER AMONG ADULTS 18-49
CHANNEL BOASTS DOUBLE DIGIT INCREASES AMONG YOUNGER VIEWERS FOR FOURTH QUARTER
New York, NY � January 3, 2007 � Fueled by strong performances from original programming, SCI FI Channel had its second strongest fourth quarter ever among adults 18� 49, trailing fourth quarter 2002 when the blockbuster 20-hour epic miniseries 'Steven Spielberg Presents TAKEN' premiered. SCI FI ranked a strong number six in cable primetime for the last quarter of 2006 among adults 25�54. Gains include a 29% surge among adults 18�34, a 33% increase among men 18�34, and a 22% rise among women 18�34 vs last year's fourth quarter. SCI FI also enjoyed a 6% jump in adults 18�49, and a 2% increase among adults 25�54 vs last year.
'Battlestar Galactica,' which premiered its third season on October 6th, 2006, showed growth among younger and female audiences, and outpaced Season 2.5 (January � March 2006) by 8% among adults 18�34. Up 15% among the teen audience of 12�17 year olds, and with a 20% increase among women 18�34, a 17% increase among women 18�49 and 14% increase among women 25�54, 'Battlestar Galactica's' median age is 1.2 years younger than Season 2.5.
2006 highlights for SCI FI Channel include the series premiere of 'Eureka' on July 18, 2006, which was the highest rated and most-watched series telecast to air on SCI FI in the network's history with a 3.3 household rating, 1,802,000 adults 18�49, 2,028,000 adults 25�54 and 4,164,000 total viewers. 'Ghost Hunters' also outdelivered its season 2.5 delivery in households (+15%), total viewers (+13%), adults 18�34 (+6%), teens 12�17(+10%), adults 18�49(+22%) and adults 25�54 (+28%).
SCI FI has maintained a 1.0 household rating for its fourth consecutive year, as well as maintaining over one million total viewers in prime for the fifth consecutive year. SCI FI was the seventh ranked cable entertainment network in primetime among adults 25�54, edging out Discovery Channel.
SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com ) and magazine. Launched in 1992, and currently in 86 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.
|