or


[12/04/06 - 10:10 PM]
We TV Expands Platform Programming Strategy
The network plans to launch two new one-hour anthology blocks in January: "Real Mysteries," a block of dramatic mystery-themed programming, and "WE Spotlight," a selection of original and acquired series and specials.

[via press release from WE: Women's Entertainment]

WE tv Expands Platform Programming Strategy

Elizabeth Dor�e Appointed Vice President, Acquisitions and Promotional Strategy Gary Pipa Appointed Vice President of Program Planning and Scheduling

Two New Anthology Blocks to Launch on the Network in January

New York, NY, December 4, 2006 - WE tv today unveiled plans to expand the way the network platforms its programming with the launch of two new one-hour anthology blocks to debut in January 2007: 'Real Mysteries', a block of dramatic mystery-themed programming, and 'WE Spotlight', a selection of original and acquired series and specials. Both blocks will operate as umbrellas under which various programs and titles will rotate. The 'Real Mysteries' anthology, which was created in response to industry research indicating that mysteries resonate with women viewers, will air Fridays at 10 pm ET starting January 5 and will include such shows as: Case Reopened: The Black Dahlia, Who Killed Diana, and Crimes of Passion. The network's new 'WE Spotlight' anthology will air Mondays at 10 pm ET starting January 22 and will include: Vietnam Nurses, The Other Side of the Cell and Extreme Skinny Celebrities, among others. The blocks were developed as part of WE's strategy to schedule and promote the network's programming with maximum effectiveness, ultimately increasing viewer satisfaction and building ratings.

In Summer 2006 WE tv launched its most successful branded block to date, WE's Wild Wedding Night, a Sunday night lineup of nuptial-themed programming, including the network's signature series Bridezillas. Nielsen research revealed that the block was a hit with viewers. Over 30% of women who can receive WE tv tuned in to the network's wedding related programming since the block's June launch.

"Our branded programming blocks offer a platform to showcase WE's content - both acquired and original - in a way that makes sense and is attractive to our viewers," said Kim Martin, WE tv's General Manager and Executive Vice President. "The addition of these anthologies is another step forward in the way we are positioning our programming to effectively reach our audience with engaging and compelling content."

In conjunction with today's announcement, WE tv announced the expanding roles of two key architects behind the programming block strategy. Elizabeth Dor�e will take on an expanded role as Vice President, Acquisitions and Promotional Strategy, and Gary Pipa will be promoted to Vice President of Program Planning and Scheduling. Dor�e and Pipa's efforts have contributed to WE tv's best year ever in HH rating and delivery. Year-to-date, 2006 is pacing 12% ahead of 2005 in HH rating and 25% ahead in delivery of women 25-54. Dor�e and Pipa will both report to Steve Cheskin, Senior Vice President of Programming and will look to maximize the network's overall programming and scheduling strategy.

"As we continue to expand our programming slate, it is essential to have a good team in place to strategically and effectively plan and promote our content lineup," said Cheskin. "Elizabeth and Gary have brought unparalleled talent to WE in that area and their new roles will help continue the network's strong programming momentum."

In her new role as Vice President of Acquisitions and Promotional Strategy, Dor�e will be responsible for the development and implementation of acquisition strategies, and will evaluate and negotiate deals on behalf of the network for use across all platforms, as well as multi-network deals with other properties owned by Rainbow Media. Dor�e will also oversee the traffic and promotional strategy teams. As Vice President of Program Planning and Scheduling for WE tv, Pipa will be responsible for long-term schedule planning and strategies, including movies and original and acquired series and specials. In this role, he will also oversee the development of on-brand programming stunts and blocks tied to sponsorships, product integration and other revenue generating opportunities.

WE's programming strategy, which includes a substantial increase in originals, has dramatically impacted the network with record ratings success. 3Q06 tied with 3Q02 as the best 3Q in the history of the network for HH ratings (.29) and its best 3Q yet for HH delivery at 173K. In the 05/06 season, WE tv had +161% more hours of original programming during Prime M-Su 8p-11p than in the 04/05 season. In addition, the 05/06 season is the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Elizabeth Dor�e joined WE tv in 2001 as Vice President of Program Planning where she developed short and long-term programming strategies and was instrumental in identifying brand-relevant and ratings-generating films for licensing. Prior to WE tv, Dor�e worked at Warner Bros. for seven years. As Vice President of Sales Planning & Program Inventory, she choreographed domestic cable and network sales of the entire Warner Bros. library and collaborated with more than 40 basic, pay and broadcast clients to customize available product to individual programmer needs. Dor�e began her career at Lifetime Television, where she worked in acquisitions and helped launch two of the network's longest running acquired series, "Unsolved Mysteries" and "The Golden Girls." Dor�e earned her Master of Science degree in broadcasting from Boston University and her Bachelor of Arts degree in film studies from Clark University. She is a member of American Women in Radio and Television (AWRT), Girls Inc., the International Radio and Television Society (IRTS), the Museum of Television & Radio, the National Association of Television Program Executives (NATPE), Women in Cable Telecommunications (WICT), and New York Women in Film (NYWIF).

Gary Pipa joined the network in 2000 as Director of Scheduling, where he was responsible for monthly movie and series scheduling and on-air promotional strategies. Pipa was a key member of the team that launched and scheduled WE's hit original series "Bridezillas", as well as its recent successful programming block WE's Wild Wedding Night. Before joining WE tv, Pipa spent five years at USA Network as manager of programming. From 1992-1995, he served as manager of production for both USA Network and Sci-Fi Channel. Pipa was part of the team that launched Sci-Fi Channel in 1992. Earlier in his career, he worked in production, including work on the syndicated series "Lifestyles of the Rich and Famous." Pipa earned his Bachelor of Arts in communications from Adelphi University. He is a member of the International Radio and Television Society (IRTS), the Museum of Television & Radio, and the National Association of Television Program Executives (NATPE).

*Source: Nielsen Media Research, Prime M-Su 8p-11p Daypart average from 12/27/04-10/30/05 vs. 12/26/05-10/29/06.

**Source: Nielsen Media Research, WE tv Prime M-Su 8p-11p 3Q06 (6/26/06-9/24/06) vs 3Q05 (6/27/05-9/25/05), 3Q04 (6/28/04-9/26/04), 3Q03 (6/30/03-9/28/03), & 3Q02 (7/1/02-9/29/02); WE tv Prime M-Su 8p-11p 05/06 season (9/26/05-9/24/06) vs 04/05 season (9/27/04-9/25/05); WE tv Prime M-Su 8p-11p 2006 YTD 12/26/05-9/24/06 vs 2005 YTD (12/27/04-9/25/05).

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [december 2006]  
S
M
T
W
T
F
S
     


· BRIDEZILLAS (WE)





[11/25/24 - 02:49 PM]
Hallmark's Critically Acclaimed, Hit Series "The Way Home" Jumps Back Into the Pond When Season 3 Premieres January 2, Exclusively on Hallmark+
Season three picks up where season two left off - with Kat (Chyler Leigh) and her brother Jacob (Spencer Macpherson), who went missing more than two decades ago at the age of eight and is now an adult, poised to walk into the Landry home to an unsuspecting Del (Andie MacDowell).

[11/25/24 - 12:30 PM]
"The Curious Case of Natalia Grace" Returns This January for the Final Chapter
"The Final Chapter" offers a conclusion to Natalia's story as she strives for healing and resolution in her tumultuous journey filled with decades of unexpected twists and turns.

[11/25/24 - 12:00 PM]
Matthew Broderick and Son James Wilkie Broderick to Guest Star on CBS' "Elsbeth" in 2025
This will be the first time the father and son share the screen together.

[11/25/24 - 11:00 AM]
Peacock's "Richard Ramirez: The Night Stalker Tapes" Exposes the Troubled Man Behind the Dark Myth Through Firsthand Recordings and Accounts from Some of the Women Who Knew Him Best
Collected from more than 25 hours of audio recordings - most of which have never been heard before - and including revealing interviews with his family, friends and wife, the series explores the dark forces that led Ramirez to become the infamous Night Stalker.

[11/25/24 - 10:32 AM]
Video: Tom Hanks Narrates an Extraordinary Journey - "The Americas" - NBC
Narrated by Academy Award winner Tom Hanks comes the extraordinary journey of Earth's great supercontinent.

[11/25/24 - 10:30 AM]
Epic Landmark Natural History Series "Asia" Set to Premiere Saturday, January 25 on BBC America and AMC+
Presented by renowned naturalist and three-time Emmy Award-winner Sir David Attenborough, the cinematic series explores each corner of this remarkable part of our planet and journeys through Asia's most stunning landscapes, uncovering stories of extraordinary unseen animal behavior.

[11/25/24 - 10:20 AM]
AMC Networks' Launches Inaugural "Celebrating Indigenous Stories" Collection on AMC+
Also included in the special collection, and as part of the company's "Future of Film" initiative, which partners with indie film festivals that feature emerging talent from historically excluded communities, is the company's first-ever "Indigenous Rising Stars" collection.

[11/25/24 - 09:02 AM]
MTV's "Love & Hip Hop: Atlanta" Rings in the New Year with All-New Episodes Starting Tuesday, January 7 at 8PM ET/PT
MTV today announced the return of the popular docuseries, bringing viewers more drama, music, and the personal stories that keep fans hooked.

[11/25/24 - 09:00 AM]
Final Season of "Blue Bloods" to Conclude on Friday, Dec. 13 with Two Remaining Episodes
Amanda Kloots and Edward James Olmos will guest star in the final installments.

[11/25/24 - 09:00 AM]
Video: Prime Video Releases the First-Look Teaser for "Beast Games" Competition Series
The series is set to debut weekly on Thursday, December 19 on Prime Video in more than 240 countries and territories worldwide.

[11/25/24 - 08:00 AM]
Legendary Artist, Actor, Producer, Author and Entrepreneur Queen Latifah to Host "The 47th Annual Kennedy Center Honors" to Be Broadcast Sunday, Dec. 22 on CBS
The Kennedy Center Honors recognizes and celebrates individuals whose unique contributions have shaped the way we see ourselves, each other and our world.

[11/25/24 - 07:16 AM]
Stream Max Today for 70% Off
This limited time deal is available now through Monday, December 2 for both new and returning subscribers on Max.com, Apple, Google Play, Roku, Samsung, and Xumo, and for new Max customers only on Amazon Fire TV.

[11/25/24 - 07:05 AM]
2024 Billboard Music Awards to Air on December 12 in First-of-Its-Kind Multi-Platform Viewing Experience Across FOX, Paramount+ and Amazon's Fire TV Channels
Hosted by actress and comedian Michelle Buteau, the 2024 BBMAs presented by Marriott Bonvoy airs on Thursday, December 12 at 8:00pm ET/PT on FOX and Fire TV Channels, and on-demand on Paramount+, with performances also rolling out across Billboard.com, and via BBMAs and Billboard social channels.

[11/25/24 - 07:01 AM]
Video: "Missing You" - Official Trailer - Netflix
What would you do if your ex disappeared and came back into your life after 11 years? Your next Harlan Coben New Year's Day watch is almost here.

[11/25/24 - 07:01 AM]
5&2 Studios Announces Theatrical Debut of "The Chosen: Last Supper" (Season 5) on March 27, 2025 and Unveils First Look Trailer
Later in 2025, the season will make its streaming debut.