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�MARCH OF THE PENGUINS,� MARCHES INTO THE HEARTS OF TV VIEWERS THIS HOLIDAY SEASON ONLY ON HALLMARK CHANNEL
Called One of the �Best Film Experiences� Ever and With More Than
$122 Million in Worldwide Box Office, �Penguins� is First in a Package of
Movies Hallmark Channel Says Will Make the Top Ten Cabler
�A Destination Like No Other�
�Amazing�
Roger Ebert, EBERT & ROEPER
�A delightful, wholesome experience for the whole family!�
THE WASHINGTON POST
From Warner Independent Pictures and National Geographic Films
�March of the Penguins,� the 2006 Academy Award�-winner, based on the
unique survival habits of Antarctica�s Emperor Penguins, marches into the hearts of
television viewers this coming holiday season only on Hallmark Channel. The true-life
tale touched the hearts of millions of moviegoers, has been hailed as one of the best
film experiences ever, and has now exceeded $122 million in worldwide box office.
��March of the Penguins� takes us to a destination like no other,� David Kenin,
Executive Vice President, Programming, Hallmark Channel, said glowingly while holding
a plush replica of an Emperor Penguin and its baby.
Mr. Kenin made the statement from Hallmark Channel�s Studio City, CA-based
corporate offices where he announced �March of the Penguins� is the crown jewel in a
powerful package of box-office hits the network has just acquired from Warner Bros.
Domestic Cable Distribution.
Mr. Kenin added, �The heart of this story is love, drama, courage and adventure
set in the most uncompromising region on earth. �March of the Penguins� is about
fidelity and family and the sacrifices made for survival. It is about bringing baby
penguins into the world. It is perfect for our brand.�
�March of the Penguins� is an amazing tale filled with humor, alive with thrills,
and is narrated by Academy Award�-winning actor Morgan Freeman (�Million Dollar
Baby�). The movie offers breathtaking photography that captures the transcendent
beauty and staggering you-are-there drama of devoted parent penguins who, in the
face of the fierce polar winter, take turns guarding their egg and trekking to the ocean
in search of food. Predators hunt them, storms lash them. But the safety of their
adorable, fuzzy chicks makes it all worthwhile, and the Emperor Penguins stave off
another icy Antarctic blast, literally risking their own lives to keep their species going.
�We are thrilled that �March of the Penguins� will find its first TV home on
Hallmark Channel,� Mr. Kenin concluded. �This is a great movie!�
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate
of high-quality entertainment programming to a national audience of over 73 million
subscribers. The program service is distributed through more than 5,300 cable systems
and communities as well as direct-to-home satellite services across the country. Crown
Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through
its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its
award-winning collection of movies, miniseries and films for exhibition in a variety of
television media including broadcast, cable, Video-on-Demand and High Definition
Television.
-- HALLMARK CHANNEL --
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