MAN OF STEEL STILL GOING STRONG AT 100 AS �SMALLVILLE� ACHIEVES NETWORK RECORDS IN MILESTONE EPISODE
Burbank, CA January 31, 2006
The WB Weekly Highlights:
�REBA� SETS SEASON HIGHS
HIT SERIES �BEAUTY AND THE GEEK� ON THE RISE
� The WB's SMALLVILLE celebrated its 100th episode in winning fashion as THE HIT SERIES SET NEW ALL-TIME NETWORK TIME PERIOD RECORDS in ADULTS 18-34 (3.3/10), PERSONS 12-34 (3.2/10), men 18-34 (3.7/13) and men 12-34 (3.6/12). Its ratings in adults 18-49 (2.8/8) and men 18-49 (3.2/9) as well as in total viewers (6.3 million) were the second-highest in time period history.
� The super series also placed #1 in its time period among adults 18-34 (3.3/10), persons 12-34 (3.2/10), men 18-34 (3.7/13), men 12-34 (3.6/12), men 18-49 (3.2/9), teens (2.8/9) and male teens (3.3/11).
� Compared to the parallel week last season, SMALLVILLE achieved triple-digit gains over the parallel Thursday last season in every key demo, including +313% in adults 18-34 (3.3/10), +300% in persons 12-34 (3.2/10), +211% in adults 18-49 (2.8/8), +250% in teens (2.8/9) and +127% in total viewers (6.3 million).
� REBA SCORED SEASON HIGHS IN ADULTS 18-34 (1.7/6), ADULTS 18-49 (1.7/5), men 18-34 (1.2/5) and men 18-34 (1.2/5). The hit comedy also achieved its second-highest rating of the season among women 12-34 (1.9/7) and women 18-49 (2.1/6) as well as its third-highest rating in women 18-34 (2.2/7) and total viewers (4 million).
� BEAUTY AND THE GEEK improved over last week's second airing in several key demos including adults 18-34 (2.4/6), women 18-34 (2.7/7), adults 18-49 (2.1/5), women 18-49 (2.3/5), women 12-34 (2.6/7) and total viewers (4.4 million, an increase of 257,000 viewers).
� BEAUTY AND THE GEEK, achieved triple-digit gains over the parallel Thursday last season in all 18-34, 12-34 and 18-49 demos, including +243% in adults 18-34 (2.4/6), +200% in persons 12-34 (2.4/7) and +163% in adults 18-49 (2.1/5).
|