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[09/21/04 - 12:00 AM]
NBC's 'The Apprentice' Brushes Up to Procter & Gamble as Candidates Create and Implement Pr Campaign for New Flavor of Crest Toothpaste (September 23, 9:00-10:00pm Et)
[via press release from NBC]

NBC�S 'THE APPRENTICE' BRUSHES UP TO PROCTER & GAMBLE AS CANDIDATES CREATE AND IMPLEMENT PR CAMPAIGN FOR NEW FLAVOR OF CREST TOOTHPASTE (SEPTEMBER 23, 9:00-10:00PM ET)

TRUMP CONTINUES TO SHAKE THINGS UP IN SURPRISING AND UNORTHODOX BOARDROOM

NEW YORK -- September 21, 2004 �- Episode three of "The Apprentice" begins on September 23 at 9pm ET with the dramatic aftermath from Bradford's firing and Ivana attempts to come to her senses after narrowly escaping Trump's wrath. "Mosaic" and "Apex" are then summoned by Trump for task #3: to create an innovative, grass-roots public relations campaign for Crest Refreshing Vanilla Mint toothpaste. Working within an established budget, teams were judged by P&G executives based upon their ability to create the most buzz for this new product.

One team enlists the support of some celebrity power while the other team resorts to fun and games on the streets of New York. And then Trump shakes things up in the boardroom again as the third person is fired. "There were not enough cameras to cover the mayhem in this week's boardroom," said Creator and Executive Producer, Mark Burnett.

"MOSAIC": Pamela, Raj, John, Chris, Kelly, Andy, Wes, and Kevin

"APEX": Ivana, Jennifer C., Jennifer M., Stacie J., Stacy R., Sandy, Elizabeth and Maria

Week 3 Boardroom Exemption: Kelly

"For the first time in television history, a new product will be introduced and launched to America on a reality TV program," said Diane Dietz, General Manager, Crest, North America. "This is not simulated, this is not a test, this is true reality. Our consumers are clearly watching 'The Apprentice' so we could think of no better place to launch Crest Refreshing Vanilla Mint. And the reality is that our target consumer is buzzing about 'The Apprentice.'"

About P&G (NYSE: PG):

Two billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands including Pampers�, Tide�, Ariel�, Always�, Whisper�, Pantene�, Bounty�, Pringles�, Folgers�, Charmin�, Downy�, Lenor�, Iams�, Crest�, Actonel�, Olay�, Clairol Nice 'n Easy�, Head & Shoulders�, and Wella�. The P&G community consists of almost 110,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





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· APPRENTICE, THE (NBC)




[11/21/24 - 04:01 PM]
"Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins
In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.
[11/21/24 - 04:00 PM]
ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins"
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[11/21/24 - 01:32 PM]
2024 International Emmy Nominees on Hulu
Check out these Emmy-worthy international series streaming on Hulu.

[11/21/24 - 01:12 PM]
"Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics
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[11/21/24 - 01:05 PM]
NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place"
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[11/21/24 - 12:14 PM]
NBCUniversal Syndication Studios and Believe Entertainment Group's "Billion Dollar Babies: The True Story of the Cabbage Patch Kids" Is Now Available to Rent on Amazon Prime
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[11/21/24 - 12:14 PM]
MGM+ Renews Sci-Fi Horror Series "From" for Season Four
The series is set to return to production in Nova Scotia in 2025, and premiere in 2026.
[11/21/24 - 12:00 PM]
What's New on Max This December
Watch the debuts of HBO originals "Hard Knocks: In Season with the AFC North," "Nature of the Crime," and "Super/Man: The Christopher Reeve Story," Max originals "Creature Commandos," "Fast Friends," "Rose Matafeo: On and On and On," and season two of "Bookie," and Warner Bros. film "Beetlejuice Beetlejuice."
[11/21/24 - 11:00 AM]
HBO Renews Original Late-Night Comedy Series "It's Florida, Man." for a Second Season
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[11/21/24 - 10:32 AM]
Taylor Sheridan's "Landman" Explodes with Over 5M Global Viewers Across Paramount+ and Linear Preview
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[11/21/24 - 10:31 AM]
Video: "Ronny Chieng: Love to Hate It" - Sneak Peek - Netflix
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[11/21/24 - 10:06 AM]
CNN Renews "Have I Got News for You" for a Second Season
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[11/21/24 - 10:04 AM]
"CMA Country Christmas" Returns Tuesday, Dec. 3, at 8/7c an ABC and Next Day on Hulu and Disney+
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[11/21/24 - 10:01 AM]
Netflix Brings "Squid Game" to Los Angeles with Immersive Fan Event & US Premiere Set for December 12th, 2024
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[11/21/24 - 10:00 AM]
HBO Documentary Films' "Nature of the Crime" Debuts December 10
Over a period of four years, filmmakers Ricki Stern and Jesse Sweet follow Todd Scott and Chad Campbell: two men involved in violent crimes as teenagers who have since served more than 30 years of their sentences and have each been eligible for parole for more than a decade.