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[07/02/03 - 12:00 AM] Cable Originals Battling for the Spotlight By Brian Ford Sullivan (TFC) |
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CHICAGO (thefutoncritic.com) -- With the June ratings period (May 26-June 29) officially a wrap, some basic cable networks are finding their original offerings are fighting an uphill battle to attract viewers.
Here's a breakdown of the latest rumblings:
-- FX is probably having the toughest time out of all of the basic cable networks. Its two latest originals: "Lucky" and "The Orlando Jones Show" have not been the ratings grabbers the network had hoped. Particularly disappointing has been "Lucky" which many expected to rebound this past month with the broadcast networks having wrapped their regular season. That hasn't been the case as the comedy saw its adults 18-49 average drop to a 0.55 rating during the period, lowering its season-to-date average to a 0.77 rating. The same bad news applies to "Jones," as the late-night talk show fell more than 60% from its opening week numbers by the end of June in the key demographic (0.24 vs. 0.60 rating). The series only saving grace has been its performance among African-American viewers where it scores a 0.66 rating among the 18-49 demographic.
-- USA on the other hand has had better, albeit mixed, results thanks to its original series "Monk." The second season bow of the drama was the most-watched episode of the series to date, securing a 4.1 household rating. Nevertheless, week two of its new season saw its viewership fall by 1.4 million total viewers (4.0 million vs. 5.4 million). Further complicating matters is the lack of another fresh installment of the series until July 11 due to the national holiday this Friday. Despite such dark clouds, "Monk" remains a key component to USA's original series strategy. A new drama, "Peacemakers," kicks off on July 30 and "The Dead Zone" returns for seven new episodes this Sunday.
-- MTV's June offerings also garnered a mixed bag of results. New Sunday series "Doggy Fizzle Televizzle" and "Who's Got Game" scored respectable numbers, topping the network's previous time slot average by 30%. Returning series "The Real World" and "The Osbournes" however weren't so lucky as both were off from year-to-year comparisions. Nevertheless, MTV's new late-night series "The New Tom Green Show" has been a surprise hit for the network, posting a strong 1.1 rating among MTV's target demographic of persons 12-34.
-- Game Show Network has seen its aggressive Sunday night lineup fail to meet expectations. After two weeks, neither "Chuck Woolery: Naturally Stoned" nor its lead-out, "Funny Money," topped the network's projected 0.8 household rating for the series.
-- TNT, which doesn't carry original series, has pulled lukewarm responses for its latest batch of original telefilms. This past weekend, the network's mini-series "Caesar" averaged 3.36 million total viewers, 1,553,000 of which were among the coveted adults 18-49 demographic. That's up 23% from TNT's primetime average as of late with Sunday's installment bringing in 3.6 million viewers (1.6 million in adults 18-49) and 3.1 million viewers (1.4 million in adults 18-49) for its conclusion on Monday.
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[july 2003] |
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[11/22/24 - 09:01 AM] Apple Original Films' "Fly Me to the Moon" to Premiere December 6, 2024 Since its debut in theaters worldwide, the film has received the Verified Hot certification on Rotten Tomatoes by fans.
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[11/22/24 - 08:03 AM] Peacock Exclusively Streams Blumhouse's "Speak No Evil" Beginning December 6 The psychological horror thriller stars James McAvoy, Mackenzie Davis, Aisling Franciosi, Alix West Lefler, Dan Hough, Scoot McNairy, and more!
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[11/22/24 - 07:35 AM] 2024 "Emirates NBA Cup" Championship Game Exclusively on ABC and ESPN+ December 17 In addition, ESPN platforms will exclusively present a semifinal game and a quarterfinal game as part of its 2024 Emirates NBA Cup Knockout Round coverage.
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[11/22/24 - 07:12 AM] Peacock and Sky's Original Hit Drama Series "The Day of the Jackal" Scores Second Season Renewal In the US it ranked #1 on Peacock's Top 10 TV Shows on its platform and was a Top 5 streaming original in the US for its opening weekend (according to preliminary Nielsen data).
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[11/22/24 - 06:31 AM] Video: "Chef's Table" Volume 7 - Official Teaser - Netflix Meet five world-class chefs who redefine culinary boundaries with delicious, innovative dishes honoring their diverse cultures and personal philosophies.
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[11/22/24 - 05:41 AM] "They Call It Late Night with Jason Kelce" Set for January 2025 on ESPN Airing on Friday nights/early Saturday mornings, the new personality-driven, one-hour program will take its inspiration from traditional late-night television, emphasizing a comedic approach throughout all five scheduled episodes which run in conjunction with the finale of the NFL regular season and playoffs.
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[11/22/24 - 03:01 AM] Video: "Ad Vitam" - Official Trailer - Netflix After escaping an attempted murder, Franck Lazarev (Guillaume Canet) must find his wife Léo, who has been kidnapped by a mysterious group of armed men.
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[11/21/24 - 04:01 PM] "Rugged Rugby: Conquer or Die" Premieres December 10: A Battle for Supremacy Begins In the shadows of Korea's rugby world, seven teams engage in a fierce battle of strength, strategy, and teamwork - all vying to be crowned champion.
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[11/21/24 - 04:00 PM] ABC Presents a Two-Night Special Event To Commemorate the Diamond Anniversary of "Mary Poppins" First, "The Untold Story of Mary Poppins: A Special Edition of 20/20," a two-hour special from ABC News Studios chock full of rarely seen footage, photos and stories from the film's living legends, airs Wednesday, November 27 on ABC and streams next day on Hulu and Disney+.
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[11/21/24 - 01:32 PM] 2024 International Emmy Nominees on Hulu Check out these Emmy-worthy international series streaming on Hulu.
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[11/21/24 - 01:12 PM] "Dancing with the Stars" Semifinals Is Top Program of the Night in Adults 18-49 and All Key Women Demographics The spectacular season 33 penultimate episode grew over the previous week's 500th episode celebration in both Total Viewers (5.19 million vs. 5.13 million) and Adults 18-49 (0.75 rating vs. 0.71 rating), hitting a season high in Total Viewers.
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[11/21/24 - 01:05 PM] NBC Orders Five Additional Episodes of Its Friday Night Comedy Hit "Happy's Place" The "Happy's Place" premiere has hit 14 million viewers across all platforms.
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[11/21/24 - 12:14 PM] NBCUniversal Syndication Studios and Believe Entertainment Group's "Billion Dollar Babies: The True Story of the Cabbage Patch Kids" Is Now Available to Rent on Amazon Prime The feature-length documentary captures the incredible true story of the dolls, leaving nothing untouched, including the fundamental dispute over who originated the idea.
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[11/21/24 - 12:14 PM] MGM+ Renews Sci-Fi Horror Series "From" for Season Four The series is set to return to production in Nova Scotia in 2025, and premiere in 2026.
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[11/21/24 - 12:00 PM] What's New on Max This December Watch the debuts of HBO originals "Hard Knocks: In Season with the AFC North," "Nature of the Crime," and "Super/Man: The Christopher Reeve Story," Max originals "Creature Commandos," "Fast Friends," "Rose Matafeo: On and On and On," and season two of "Bookie," and Warner Bros. film "Beetlejuice Beetlejuice."
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