DONALD TRUMP AND NBC'S 'THE CELEBRITY APPRENTICE' BEATS THE ORANGE BOWL 11 MILLION VIEWERS WATCH 'CELEBRITY APPRENTICE' PREMIERE

Millions of Viewers Watched as Tiffany Fallon Former Playboy Playmate Was The First Celebrity Fired By Donald Trump

Remaining Celebrities Try Their hands At Advertising

And Ivanka is Insulted by Gene Simmons on Thursday, January 10, 9:00 PM ET/PT

NEW YORK � January 4, 2008 � The premiere of 'The Celebrity Apprentice' saw teams divided among gender lines and America watched as former Playboy Playmate Tiffany Fallon was chewed up by Omarosa in the boardroom and ultimately fired by Donald Trump. The show was the #1 program for the night - in the key 18-49 demo - beating out The Orange Bowl on FOX and all other primetime programs. 'The Celebrity Apprentice' is up 36% in total viewers and improved the time period by 67% versus the same night last year (11.005 million vs... 6.572 million).

Donald Trump said, "I am extremely pleased with the ratings and congratulate the current executives at NBC for not only picking the right time slot, Thursday nights at 9 p.m., but for also allowing the show to have a proper interval before putting it back on. I believe that the ratings for the show will get even higher from here on and that is absolutely terrific. "

Tiffany Fallon former Playboy Playmate was the first celebrity fired by Donald Trump on the premiere episode of 'The Celebrity Apprentice' � after she went head to head with Omarosa in the boardroom and was faulted for not using her sex appeal or calling in a favor from Hugh Hefner to increase hot dog sales.

For the second task, thirteen celebrities try their hands at advertising for their second challenge for Charity and Donald Trump on Thursday, January 10 (9:00 PM ET/PT). In next week's episode, the celebrities are given a TV production crew and a cast of actors and dogs to create an advertisement promoting Pedigree's Pet Adoption program. One team struggles with their actors and crew, while the other team alienates the Pedigree executive by not meeting with him in person. Ivanka is insulted by Gene Simmons, and in the boardroom she attacks his lack of respect for women. In the end, the Pedigree executive chooses the best advertisement and a celebrity from the losing team is fired.

Trump's eyes and ears on the task are his daughter Ivanka and Terry Lundgren (CEO, Federated Dept. Stores).

The remaining celebrity "candidates" competing for charity are: Trace Adkins, Carol Alt, Stephen Baldwin, Nadia Comaneci, Jennie Finch, Nely Galan, Marilu Henner, Lennox Lewis, Piers Morgan, Omarosa, Tito Ortiz, Vincent Pastore, and Gene Simmons.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump are executive producers, Eden Gaha and Page Feldman are co-executive producers.