Ratings Report for Monday, Jan. 23, 2023
ABC Multiplatform+35 Day Ratings
ABC's 'The Bachelor' Premieres With Its Highest-Rated Multiplatform Telecast in 1 Year Among Adults 18-49
Premiere Delivers Series' Biggest-Ever Delayed-Viewing Increase
"The Bachelor" (6.6 million Total Viewers and 2.39 rating in AD18-49):
The January season premiere of ABC's "The Bachelor" stood as the series' highest-rated multiplatform telecast in 1 year among Adults 18-49 (2.39 rating) - since 1/24/22. "The Bachelor" premiere improved over the show's prior season average by 3% among Adults 18-49 (2.39 rating vs. 2.26 rating).
After 35 days of viewing across linear and digital platforms, "The Bachelor" season premiere shot up +268% among Adults 18-49 over its initial Live+Same Day rating (2.39 rating vs. 0.65 rating), marking the show's biggest-ever delayed-viewing increase. In addition, the season premiere picked up an additional +3.6 million Total Viewers after 35 days of multiplatform viewing (3.0 million to 6.6 million).
Source: The Nielsen Company, preliminary ABC Multiplatform+35 Day Ratings for 1/23/23. ABC Multiplatform+35 Day numbers begin with the 2018-19 season.