Viewership for NBA Finals Game 4 on ABC Up 35 Percent From Last Year
Won the Night Across All of Television and In All Key Demos
Through Four Games NBA Finals Up 34 Percent Year Over Year
Game 4 Peaked with 12,559,000 Viewers
20-Year Ratings Records in Milwaukee and Phoenix Markets
Viewership for Game 4 of the NBA Finals on ABC was up 35 percent from last year's Game 4, according to Nielsen. The ABC broadcast averaged 10,254,000 viewers, peaking with 12,559,000 viewers from 11:15-11:30 p.m. ET.
The Milwaukee Bucks victory over the Phoenix Suns in Game 4, making the series 2-2, propelled ABC to win the night across all of television and in all key demos, including the Adult and Male demos.
The Game 4 audience was up 14 percent vs. the Game 3 audience. Through four games, the 2021 NBA Finals is averaging 9,311,000 viewers, up 34 percent from last year.
Additionally, Game 4 generated a 29.6 rating in the Milwaukee market, making it the highest-rated NBA game in the market since 2001. The broadcast drew a 25.4 rating in the Phoenix market, making it the highest-rated NBA game in the market since 2000.
ABC's coverage of the NBA Finals continues with Game 5 on Saturday, July 17, at 9 p.m. The NBA Finals is also available to stream via the ESPN App.