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[08/01/18 - 09:20 AM]
Comedy Central Continues Ratings Tear in July with Double-Digit Adults 18-49 Ratings Growth in Both Total-Day and Primetime, Driven by Continued Major Growth Among Women 18-49
Comedy Central further spins the numbers for the month of July.
[via press release from Comedy Central]

COMEDY CENTRAL CONTINUES RATINGS TEAR IN JULY WITH DOUBLE-DIGIT ADULTS 18-49 RATINGS GROWTH IN BOTH TOTAL-DAY AND PRIMETIME, DRIVEN BY CONTINUED MAJOR GROWTH AMONG WOMEN 18-49

July's .21 Total-Day A18-49 Rating Marks Seven Consecutive Months of Sustained or Improved YoY Levels, The Network's Highest-Rated Month since December 2016, And Biggest YoY Jump (+16%) since September 2013

Primetime A18-49 .31 Rating is Comedy Central's Best Prime Performance Since September 2017, Marking +22% YoY Growth and the Network's Biggest Single-Month Jump Since August 2010

W18-49 Total-Day July Rating of .18 (+29% YoY) Marks Seven Straight Months of 20%-Plus Ratings Growth And 2018's Largest Growth to Date (+22%) in all of Cable* for that Demo

W18-49 Primetime July Rating of .27 Marks a +44% YoY Jump, The Biggest Such Gain of Any Top 20 Cable Network

NEW YORK, August 1, 2018 - Fresh off a major ratings win with July 29's Comedy Central Roast of Bruce Willis - that day's #1 cable program - Comedy Central closed out July with double-digit A18-49 ratings increases in both Total Day and Primetime versus the year-ago period, plus a seven consecutive month tally of 20%-plus ratings gains with W18-49.

Comedy Central's .21 Total-Day A18-49 rating represents the network's seventh consecutive month of sustained or improved levels versus the year-ago period, its best single-month mark since December 2016, and its largest year-over-year gain in that demo (+16%) since 2013.

July also notched a .31 A18-49 Primetime rating, Comedy Central's best Prime performance since September of last year and its biggest single-month YoY improvement since August 2010 in that demo.

Women 18-49 were a critical driver of both Total Day and Primetime gains, evidence of Comedy Central's broadening base. The network scored W18-49 ratings of .18 in Total Day and .27 in Prime. The Total Day mark represents +29% YoY growth, seven straight months of 20%-plus growth in that demo, and 2018's largest growth to date (+22%) in all of cable*. The Primetime mark represents +44% YoY growth, the biggest such gain of any Top 20 cable network.

Comedy Central continues to post strong social gains, with 405 million streams of video content across platforms (Facebook, YouTube, Instagram and Twitter) in the month of July, up +89% year-over-year. The fantastic July signals a strong start for Q3 and sustained momentum for 2018, which has seen a +77% year-over-year increase in video streams year to date.

Available on-air, online and on the go, Comedy Central gives viewers access to a world of super funny, provocative and relevant comedy that tells the funny truths of life, every day and everywhere. From award-winning late-night, scripted and animated series to stand-up specials, short-form and sketch, Comedy Central has it all. A subsidiary of Viacom Inc., Comedy Central is available to more than 300 million households in over 150 countries across the globe.

Viacom is home to premier global media brands that create compelling entertainment content - including television programs, motion pictures, short-form content, games, consumer products, podcasts, live events and social media experiences - for audiences in 183 countries. Viacom's media networks, including Nickelodeon, Nick Jr., MTV, BET, Comedy Central, Paramount Network, VH1, TV Land, CMT, Logo, Channel 5 (UK), Telefe (Argentina), Colors (India) and Paramount Channel, reach approximately 4.3 billion cumulative television subscribers worldwide. Paramount Pictures is a major global producer and distributor of filmed entertainment. Paramount Television develops, finances and produces original programming for television and digital platforms. For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's company blog at blog.viacom.com, Twitter feed at (twitter.com/viacom) and Facebook page (facebook.com/viacom).

Source: NMR, L+SD, 7/2/18-7/29/18, Prime: M-Su 8-11P

*1/1/18-7/29/18, L+SD, TD, ad-supported, English- cable nets, excludes NBC Sports Net. Vs. YAGO same weeks (12/26/16-7/30/17).

Social Source: Domo





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