Primetime Preliminary Fast National Nielsen Data (includes all DVR playback through 3:00 am)
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks last night (5/4/18):
CBS (6.937 million viewers, #1; adults 18-49: 0.7, #T1) was the most-watched broadcaster on Friday with the season finale of "MacGyver" (6.097 million viewers, #3; adults 18-49: 0.6, #T5) followed by originals from "Hawaii Five-0" (6.983 million viewers, #2; adults 18-49: 0.7, #T1) and "Blue Bloods" (7.732 million viewers, #1; adults 18-49: 0.7, #T1).
NBC (3.670 million viewers, #2; adults 18-49: 0.7, #T1) then was the silver draw with fresh installments from "Blindspot" (2.636 million viewers, #6; adults 18-49: 0.5, #7) and "Dateline NBC" (4.187 million viewers, #4; adults 18-49: 0.7, #T1).
Next up was FOX (2.797 million viewers, #3; adults 18-49: 0.7, #T1) with a new "MasterChef Junior" (2.621 million viewers, #7; adults 18-49: 0.6, #T5) and a second "MasterChef Junior" (2.974 million viewers, #5; adults 18-49: 0.7, #T1).
Meanwhile, ABC (1.923 million viewers, #4; adults 18-49: 0.4, #4) offered up its trio of "Once Upon a Time" (2.030 million viewers, #9; adults 18-49: 0.4, #T8), "Marvel's Agents of SHIELD" (1.623 million viewers, #10; adults 18-49: 0.4, #T8) and "20/20" (2.116 million viewers, #8; adults 18-49: 0.4, #T8).
And finally, new episodes of "Dynasty" (1.097 million viewers, #11; adults 18-49: 0.2, #T11) and "Life Sentence" (0.907 million viewers, #12; adults 18-49: 0.2, #T11) rounded out the night on The CW (1.002 million viewers, #5; adults 18-49: 0.2, #5).
Week-to-week changes (adults 18-49):
+100.00% - Life Sentence
0.00% - Dateline NBC
0.00% - Blindspot
0.00% - 20/20
0.00% - Marvel's Agents of SHIELD
0.00% - Dynasty
-12.50% - Blue Bloods
-12.50% - MasterChef Junior - 9:00 (vs. 4/20/18)
-14.29% - MacGyver
-14.29% - MasterChef Junior - 8:00 (vs. 4/20/18)
-20.00% - Once Upon a Time
-22.22% - Hawaii Five-0
Year-to-year changes (adults 18-49):
+100.00% - MasterChef Junior - 8:00 (vs. Lucifer (Repeat))
+75.00% - MasterChef Junior - 9:00 (vs. Lethal Weapon (Repeat))
0.00% - Life Sentence (vs. Reign)
-12.50% - Dateline NBC
-14.29% - MacGyver (vs. Undercover Boss)
-22.22% - Blue Bloods
-22.22% - Hawaii Five-0
-28.57% - Blindspot (vs. First Dates)
-33.33% - Dynasty (vs. The Originals)
-33.33% - Once Upon a Time (vs. The Toy Box)
-55.56% - 20/20
-60.00% - Marvel's Agents of SHIELD (vs. Shark Tank)
In late-night metered market ratings (via NBC's press release):
·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.8/5; "Late Show with Stephen Colbert," 2.6/7; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore
·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3; "Late Show," 0.4/2 and "Jimmy Kimmel Live," 0.4/2 with an encore
·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.
·From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.0/3 in metered-market households with an encore, CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.3/2 in 18-49 with an encore, "Late Late Show," 0.2/1 with an encore.
·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.6/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Here are the highlights of the 12 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/5/17):
CBS (7.325 million viewers, #1; adults 18-49: 0.8, #T1) was the most-watched broadcaster on Friday with its mix of "Undercover Boss" (5.079 million viewers, #3; adults 18-49: 0.7, #T6), "Hawaii Five-0" (7.850 million viewers, #2; adults 18-49: 0.9, #T2) and the season finale of "Blue Bloods" (9.046 million viewers, #1; adults 18-49: 0.9, #T2).
NBC (4.359 million viewers, #2; adults 18-49: 0.8, #T1) and ABC (3.651 million viewers, #3; adults 18-49: 0.8, #T1) however shared in the demo honors as the former served up new episodes of "First Dates" (3.512 million viewers, #7; adults 18-49: 0.7, #T6) and "Dateline NBC" (4.782 million viewers, #4; adults 18-49: 0.8, #5).
Next up was the Alphabet and its trio of "The Toy Box" (2.818 million viewers, #8; adults 18-49: 0.6, #8), "Shark Tank" (4.290 million viewers, #5; adults 18-49: 1.0, #1) and "20/20" (3.846 million viewers, #6; adults 18-49: 0.9, #T2).
Meanwhile, FOX (1.397 million viewers, #4; adults 18-49: 0.3, #4) opted for repeats of "Lucifer" (1.384 million viewers, #10; adults 18-49: 0.3, #T10) and "Lethal Weapon" (1.410 million viewers, #9; adults 18-49: 0.4, #9).
And finally, new episodes of "The Originals" (0.946 million viewers, #11; adults 18-49: 0.3, #T10) and "Reign" (0.699 million viewers, #12; adults 18-49: 0.2, #12) rounded out the night for The CW (0.822 million viewers, #5; adults 18-49: 0.2, #5).
Week-to-week changes (adults 18-49):
+12.50% - Blue Bloods
+12.50% - 20/20 (vs. 4/21/17)
0.00% - Shark Tank (vs. 4/21/17)
0.00% - Hawaii Five-0
0.00% - Dateline NBC
0.00% - First Dates
0.00% - The Toy Box
0.00% - The Originals
0.00% - Reign
-12.50% - Undercover Boss
Year-to-year changes (adults 18-49):
+16.67% - First Dates (vs. Caught on Camera with Nick Cannon)
+6.67% - Dateline NBC (vs. Grimm/Dateline NBC)
-10.00% - 20/20
-14.29% - The Toy Box (vs. Beyond the Tank)
-16.67% - Shark Tank
-18.18% - Hawaii Five-0
-25.00% - Blue Bloods (vs. Hawaii Five-0)
-25.00% - The Originals (vs. The Vampire Diaries)
-30.00% - Undercover Boss (vs. The Amazing Race)
-33.33% - Reign (vs. The Originals)
In late-night metered market ratings (via NBC's press release):
· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/5; "Late Show with Stephen Colbert," 2.5/6; and ABC's "Jimmy Kimmel Live," 1.7/4.
· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.6/3; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.6/3.
· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.
· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.1/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.
· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.
Source: Nielsen Media Research
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