or


[02/14/18 - 01:14 PM]
"The BET Social Awards" Owned Social - Rising as the #1 Most Social Cable Special of February 2018
BET further spins the numbers for Sunday, February 11.
[via press release from BET]

"THE BET SOCIAL AWARDS" Owned Social

RISING AS THE #1 MOST SOCIAL CABLE SPECIAL OF FEBRUARY 2018*

THE INAUGURAL AWARDS SHOW IS NOW THE #1 CABLE SPECIAL OF CY18 AMONG AFRICAN-AMERICAN MILLENIALS 18-34**

THE BET IT GIRLS' PARTICIPATION AT "THE BET SOCIAL AWARDS" WEEKEND GARNERED A TOTAL 133.4MM IMPRESSION ACROSS TWITTER AND INSTAGRAM***

NEW YORK -- The live premiere of the "THE BET SOCIAL AWARDS" on Sunday, February 11 owned social, with over 16 million impressions on Facebook, Twitter and Instagram. Rising as the #1 most social cable special of February 2018, the inaugural awards show had the millennial audience on lock on all screens making it the #1 cable special of CY 18 for African-American millennials 18-34**. Additionally, "THE BET SOCIAL AWARDS" garnered 2.2MM video views across BET's social platforms.* Hosted by Michael Blackson "THE BET SOCIAL AWARDS" delivered a night packed with thrilling performances and unforgettable moments from Erykah Badu, Tony Rock, Justin Combs, Amanda Seales, DC Young Fly, Reginae Carter, YFN Lucci, Symone Sanders, Kash Doll, Blame it on Kway, Lala SizaHands, Amara La Negra, Jess Hilarious and many more. Executive produced by Mike Epps, this first-of-its-kind awards show celebrated all things social media over the past year.

The high-energy social media celebration was a top trending topic for the entirety of the show surging on all social media platforms. The BET It Girls: Jasmine Luv, Leomie Anderson, Sandra Lambeck and Jasmin Brown gave viewers and all-access pass to "THE BET SOCIAL AWARDS" weekend garnering a total of 133.4MM Impressions across Twitter and Instagram***. The BET It Girls took their followers into ultimate VIP adventures through Atlanta culminating with a full 360 degree Facebook LIVE look at "THE BET SOCIAL AWARDS". Additionally, after Amanda Seale's #BlackGirlMagic spoken word performance, there was a 257% spike in searches for "Black Girl Magic" on Google and Youtube.com.

On Desktop and Mobile web, "THE BET SOCIAL AWARDS" gained +179% growth in Video Views vs. same time period last year. Including the BET App and OTT, Video Views experienced a +84% increase vs. same time period last year. (Source: Adobe Analytics, Social Awards, Same Day (Sunday): 2/11/18 vs. 2/12/17).

In case you missed the show or a few seconds during the LIVE telecast due to equipment failure that got quickly resolved, watch all the must see moments now at BET.com/Social and on social platforms by following the hashtag #BETSocialAwards.

For a list of winners, performances and must-see moments visit www.bet.com/Social. Join the conversation on all social media platforms by using the hashtag: #BETSocialAwards.

Produced by BET Networks, "THE BET SOCIAL AWARDS" was executive produced by Mike Epps, Kyra Robinson and Eric Conte.

*(Source: Tubular Labs and Twitter Analytics, published videos 2/10-2/13/18)

**(Source: Linear- Nielsen. Live + Same Day. Measurement Period(s): CY18: 1/1/18-2/11/18 and BET Social Awards'18 premiere on 2/11/18 (vs. Prior 4 Weeks). Specials stat includes specials only. Ranked on Impressions (000)s. | Social- Nielsen Social Content Ratings. Specials only. 2017-18 Season (9/25/17-2/11/18). Ranked on Total Social Media Interactions.)

***(source: Obvious.ly. Twitter + Instagram Campaign over 4-day period: 2/9-2/12/18).

ABOUT BET NETWORKS

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B ), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel is in nearly 85 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom, sub-Saharan Africa, France and South Korea. BET is the dominant African-American consumer brand with a diverse group of business extensions including BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET HER (formerly CENTRIC), a 24-hour entertainment network targeting the African-American woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET Networks around the globe.





  [february 2018]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.
[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.

[04/16/24 - 07:02 AM]
Warner Bros. Discovery Hits Highest Prime Viewership This Year - Driven by TNT Sports' NCAA Men's Final Four Coverage - with Nearly a 70 Percent Share Among Adults on Saturday, April 6
In total TV primetime that night, WBD's popular lifestyle, entertainment, sports and news brands secured a 54 percent share among Adults 18-49 and a 51 percent share among Adults 25-54.
[04/13/24 - 02:35 PM]
ESPN Has Largest Two-Day Viewership Average for Masters Tournament 3 p.m. ET Telecasts Since 2018
A two-day average of 3.4 million viewers watched the live coverage from Augusta National Golf Club, including 3.2 million for the first round on Thursday and 3.6 million for the second round on Friday.

[04/12/24 - 03:04 PM]
Masters Tournament First Round Thursday Viewership on ESPN Averages 3.2 Million Viewers, Highest Since 2015
Last year's first round of the Masters Tournament averaged 2.5 million viewers on ESPN.
[04/12/24 - 11:49 AM]
Hallmark Channel's Fan-Favorite Series "When Calls the Heart" Returns for Season 11 as #1 Most-Watched Entertainment Cable Program of the Week and Day
The season premiere reached 2.8 million Unduplicated Total Viewers on a L+3 Basis.
[04/11/24 - 09:44 AM]
ABC News and National Geographic Delivered 4.8 Million Viewers for "Eclipse Across America" Special
The ABC News special anchored by David Muir and Linsey Davis, featuring National Geographic talent and Explorers, ranked No. 1 in Total Viewers (4.448 million), Adults 25-54 (920,000) and Adults 18-49 (744,000) among the broadcast and cable networks.
[04/10/24 - 04:03 PM]
"9-1-1" Hits Season High in Third Week Delivering Best Telecast Since December 2021
After seven days of viewing across ABC, Hulu and digital platforms, ABC's hit drama "9-1-1" continues to build momentum hitting a season high in Total Viewers (10.72 million).
[04/10/24 - 10:02 AM]
ESPN Platforms Deliver Unprecedented Viewership Success During NCAA Division I Women's Basketball Season
Sunday's clash scored an impressive 18.9 million viewers, becoming the most-watched women's college basketball game ever.

[04/09/24 - 01:36 PM]
WrestleMania XL Sets Peacock Record as Top Entertainment Event of All Time
WrestleMania XL, which took place April 6-7 at Lincoln Financial Field in Philadelphia, is now Peacock's most-streamed entertainment event ever with 1.3 billion live minutes across both nights.