or


[01/31/17 - 01:31 PM]
BET's Smash Hit "The New Edition Story" Grossed 29 Million Total Viewers During Its Premiere Week
BET further spins the numbers for the mini-series to date.
[via press release from BET]

BET'S SMASH HIT "THE NEW EDITION STORY" GROSSED 29 MILLION TOTAL VIEWERS DURING ITS PREMIERE WEEK

BET AND THE MINISERIES DOMINATED DIGITAL THE #1 MOST SOCIAL TELEVISION NETWORK AND #1 MOST SOCIAL EPISODES FOR THREE CONSECUTIVE NIGHTS

"THE NEW EDITION STORY" ROCKED THE MUSIC INDUSTRY AS THE BAND CATAPULTED UP ITUNES CHARTS AND DROVE SHAZAM INTERACTIONS

LOS ANGELES,CA - JANUARY 31, 2017 - BET's buzzy 3-part biopic, "THE NEW EDITION STORY", is a bona fide phenomenon, attracting 29 Million Total Viewers P2+ to the miniseries during premiere week (including premiere telecasts and encores, across BET and Centric). On BET alone, the miniseries grossed 15.7MM viewers 18-49 and 28.4MM total viewers P2+ in its full premiere week (Live + Same Day viewing).

Premiere and Finale episodes of the special each drew 2.5MM viewers P18-49, and 4.2MM total viewers P2+ on BET alone for premiere telecasts (Live +Same Day viewing). In time-shifted viewing, "THE NEW EDITION STORY" 3-part average increased its audience by +33% (+844K P18-49 viewers) on Live +3, with a 3.87 (3.4MM P18-49) EDAC rating across BET and Centric. Viewership was remarkably steady with each premiere telecast drawing the following in Live +3 viewing:

· Part One: 3.3MM viewers P18-49, and 5.5MM total viewers P2+ on BET alone for the premiere telecast

· Part Two: 3.1MM P18-49, and 5.3MM total viewers P2+ on BET alone for the premiere telecast

· Part Three: 3.3MM viewers P18-49, and 5.6MM total viewers P2+ on BET alone for the premiere telecast (Preliminary Live +3 on Day 3) On BET alone, "THE NEW EDITION STORY" (Parts One and Three) were the highest rated and most watched telecasts in five years, since 2012 with the Season 5 premiere of "The Game" (excluding tentpoles), which launched the miniseries to be BET's #1 Week in recent history (excluding BET Awards week). "THE NEW EDITION STORY" aired three consecutive nights, premiering Tuesday, January 24th, Wednesday, January 25th, and wrapping Thursday, January 26th. The widely-lauded miniseries also racked up the following #1 designations:

· #1 Cable Telecast in Prime of FY17 among African Americans (P18-49)

· #1 and #2 Weeknight Telecasts of FY17 on ALL Cable (P18-49), excluding News & Sports

· #1 Cable Program in its Premiere Week (P18-49), excluding sports

· #1 Cable Telecast for 3 consecutive days (P18-49)

· #1 Most Social TV program for the 3rd consecutive days, with premiere telecasts totaling 6MM Social Media Interactions

"THE NEW EDITION STORY" also controlled the social media conversation as BET ranked as the #1 most social network on television** all three nights (January 24th-26th). Additionally, the special was the #1 most social episode on both Facebook and Twitter all three nights - outranking all other TV programs including cable, syndication and sports. Celebrities, press and viewers hit social media in droves to echo their love for the band and the miniseries, with 3.8 million people generating over 4.74 million interactions across Facebook and Twitter over the 3-day period. On Twitter, BET and "THE NEW EDITION STORY" drove the top 20 trending topics each night, with topics including #Betamax, #BobbyBrown, #CandyGirl, #MikeBivins, and #LukeJames. Over the weekend, "THE NEW EDITION STORY" continued to trend as BET aired a marathon of the special. Parts Two, One and Three ranked as numbers 2, 3 and 4, respectively, in the Nielsen Social top five cable and broadcast programs this past Saturday, January 28th (excluding sports).

"THE NEW EDITION STORY" made its mark on the music industry, as nostalgic fans pushed New Edition's songs and albums to the top of the iTunes charts. As of Friday, January 27th, New Edition's "Heartbreak" album skyrocketed to #14 on iTunes' US Albums Current Top 100 (making it the highest new entry), and New Editions' "Greatest Hits, Vol 1" climbed up 40 places to #22 on the same chart. On the Top 40 US R&B Song charts, New Edition claimed 7 of the top 20 spots. The band and its offshoots also scored 15 of the Top 40 US R&B Albums. The band's place in Hollywood history was codified on January 24th ahead of the premiere, as the group received a star on the Hollywood Walk of Fame, adjacent to fellow boy bands Boyz II Men, Backstreet Boys and New Kids on the Block.

BET's on-air partnership with Shazam garnered impressive engagement, as the program racked up hundreds of thousands of Shazams for all airings. The activation also drew over tens of thousands of entries into a sweepstakes, representing the most successful Shazam activation in BET history. The contest will send one lucky winner to BET's signature BET Awards in Los Angeles this June.

After 30 years of breaking hearts on the record and from the stage, New Edition finally received the biopic they so richly deserve. "THE NEW EDITION STORY" followed the group from their humble Boston beginnings to global megastardom - weathering the highs and lows of controversy, personnel changes, and the ultimate cost of fame. The multi-talented cast included Bryshere Y. Gray, Elijah Kelley, Luke James, Keith Powers, Algee Smith, and Woody McClain as the adult members of New Edition. Along with a stellar cast, "THE NEW EDITION STORY" included a collective of award-winning producers and directors including iconic music powerhouses James "Jimmy Jam" Harris, Terry Lewis and Kenny "Babyface" Edmonds, Executive Producer Jesse Collins and award-winning director Chris Robinson.

"THE NEW EDITION STORY" was executive produced by Jesse Collins (Real Husbands of Hollywood) for JCE Films, a division of Jesse Collins Entertainment; directed by Chris Robinson (ATL) and co-produced by Brooke Payne, Ricky Bell, Michael Bivins, Ronnie DeVoe, Johnny Gill, Ralph Tresvant and Bobby Brown.

For behind the scenes look at the making of the film, plus exclusive clips and photos from "THE NEW EDITION STORY", please visit BET.com/NewEdition and join the conversation on social media using the hashtag #NewEditionBET.

*Source: BET AD Sales Research. All airings of The New Edition Story: Part 1-3 (1/24/17-1/26/17). Sum of average audience based on impressions. Reach based on 1 min qualifier.

**Source: Nielsen Social, Facebook & Twitter, ranked on Total Interactions

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B sted NYSE: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the African-American Woman; BET Music Networks - BET Jams, BET Soul and BET Gospel; BET Home Entertainment; BET Live, BET's growing festival business; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET around the globe.

About Jesse Collins Entertainment

Jesse Collins Entertainment is a full service television and film production company founded by entertainment industry veteran Jesse Collins. For more than a decade, Collins has played an integral role in producing some of television's most memorable moments in music entertainment. Formerly Executive Producer/EVP of Cossette Productions, Collins has produced ground-breaking and award winning television programming including the BET Awards, the GRAMMY Awards, Soul Train Awards, BET Honors, UNCF An Evening of Stars, ABFF Awards and the BET Hip Hop Awards. Collins is an executive producer of the hit TV series, Real Husbands of Hollywood starring Kevin Hart and the upcoming original miniseries based on the iconic music group New Edition. He has worked with a myriad of superstar talent including Will Smith, Chris Rock, Jay-Z, Rihanna, Kanye West, Kendrick Lamar, Drake, Prince and Mariah Carey. Follow Jesse Collins Entertainment @JesseCollinsEnt on Twitter and Instagram and go to http://www.jessecollinsent.com/ for more information on the company.





  [january 2017]  
S
M
T
W
T
F
S


· NEW EDITION STORY, THE (BET)




most recent ratings | view all posts
[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.
[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).
[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.
[04/22/24 - 09:05 AM]
Smash Hit Home Renovation Competition Series "Rock the Block" Delivers Strong Season Ratings for HGTV
Attracting 13.6 million total viewers since it premiered on Monday, March 4, the seven-episode season boasted strong double-digit ratings gains of 53 percent among Adults 25-54 and 58 percent among Women 25-54 over the prior six weeks.

[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/17/24 - 01:03 PM]
Sunday Night's "Billy Joel: The 100th - Live at Madison Square Garden" Wins Its Time Period and Hits a High Note Scoring 5.73 Million Viewers
It originally aired Sunday, April 14 and due to the overwhelming demand from his legion of fans, will have a special encore airing this Friday, April 19 and available to stream live and on demand on Paramount+.
[04/17/24 - 07:20 AM]
"Live with Kelly and Mark" Celebrates One-Year Anniversary, Continuing Its Reign as Television's Number One Entertainment Talk Show
The series has increased in Total Viewers by 3% year over year (2.288 million vs. 2.229 million).
[04/16/24 - 04:45 PM]
2024 WNBA Draft Delivers Largest Viewership Ever
2.45 million viewers on average tuned into Monday's event, peaking with 3.09 million.
[04/16/24 - 01:30 PM]
"Tamron Hall" Grows Week to Week in Households and Total Viewers Hitting 11-Week High in Both Key Measures
In fact, "Tamron Hall" hit 11-week highs in Households and Total Viewers and a 5-week best in Women 25-54 - since weeks of 1/15/24 and 2/26/24, respectively.
[04/16/24 - 12:00 PM]
CBS Leads Broadcast with 14 of Top 20 Non-Sports Programs
CBS has led the four broadcasters since its February new season premieres, winning six nights a week (Monday-Tuesday and Thursday-Sunday).
[04/16/24 - 08:56 AM]
San Diego Padres vs. Los Angeles Dodgers Is Most-Watched Non-New York Yankees or Boston Red Sox ESPN "Sunday Night Baseball" Game in Six Years
The San Diego Padres 6-3 victory over the Los Angeles Dodgers on April 14 delivered an average audience of nearly two million viewers (1,961,000) on ESPN, according to Nielsen.
[04/16/24 - 08:53 AM]
Netflix Top 10 Week of Apr. 8: "3 Body Problem" Spends Third Week at #1
"The Gentlemen" claimed third place (3.7M views) in its sixth week and sent sales for posh fashion skyrocketing.