[08/13/15 - 08:56 AM]
NBC Ranks #1 Wednesday Night with "Talent" Gains at 8, "Last Comic" Wins at 10
NBC spins the numbers for Wednesday, August 12.

[via press release from NBC]

'MR. ROBINSON' RETAINS 100% FROM 9 TO 9:30 IN 18-49



Wednesday Results:

· "Mr. Robinson" (1.0/4 in 18-49, 4.5 million viewers overall from 9-9:30 p.m. ET) ranked as the most-watched Week 2 telecast of an original summer comedy on the Big 4 networks in eight years (since CBS's "Creature Comforts" averaged 4.560 million viewers overall on Monday, June 11, 2007 at 8:30 p.m. ET), a span covering 14 new and returning summer comedies.

· Mr. Robinson maintained 97% of last week's series-premiere 4.600 million viewers (which made last week's debut the most-watched summer-comedy premiere on the Big 4 since 2007, 6.191 million for "Creature Comforts" on CBS June 4, 2007).

· Mr. Robinson equaled the top Week 2 18-49 rating for any original summer comedy in eight years (since CBS's "Creature Comforts" averaged a 1.4 June 11, 2007). The only other summer comedy to do a 1.0 in Week 2 over that span was last year's "Undateable" (1.0 at 9 and 9:30 on Thurs., June 5, 2014).

· Mr. Robinson retained 83% of last week's series-debut 1.2 rating in 18-49, which made it the #2 highest-rated summer comedy debut on the Big 4 since 2009 (1.6 for "The Goode Family"), a span covering 10 summer-comedy launches. Mr. Robinson tied for #1 in last night's time period among the Big 4 in adults 18-49 and is #1 or tied for #1 in adults, men and women 18-49 and adults, men and women 25-54.

· Upscale: The prior week's first two telecasts of "Mr. Robinson" were the top two most upscale shows of the night on the Big 4 nets in their concentration of adults 18-49 living in homes with $100K+ incomes, indexing at a 142 at 9 p.m. and 146 at 9:30.

· A second episode of "Mr. Robinson" (1.0/3 in 18-49, 3.5 million viewers overall from 9:30-10 p.m. ET) retained 100% of the prior half-hour's 18-49 rating.

· The 9:30 Mr. Robinson retained 100% of the last week's 18-49 rating (1.0 vs. 1.0) and tied for #1 in the time period last night in adults, men and women 18-49 and adults 25-54.

· "Last Comic Standing" (1.2/4 in 18-49, 4.3 million viewers overall from 10-11 p.m. ET) won the time period among ABC, CBS and NBC in every key demographic.

· Despite the 10 p.m. hour, "Last Comic Standing" maintained or built half-hour to half-hour in all key measures.

· "America's Got Talent" (1.6/6 in 18-49, 8.3 million viewers overall from 8-9 p.m. ET) grew +7% week to week in 18-49 (1.6 vs. 1.5) and +19% in total viewers (8.297 million vs. 6.987 million).

· "America's Got Talent" won the hour in total viewers.

In Late-Night Metered Markets Wednesday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.7/7; "CBS Summer Showcase," 1.8/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.6/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.0/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/4 in metered-market households and a 0.2/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.2/4 in metered-market households) beat CBS's "Late Late Show with James Corden" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 with an encore in metered-market households and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

  [august 2015]  


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