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[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 13 ad-sustained programs that aired in primetime on the broadcast networks last night (7/31/15):

NBC (4.069 million viewers, #2; adults 18-49: 0.9, #1) took home the top demo honors on Friday with a repeat "America's Got Talent" (3.618 million viewers, #6; adults 18-49: 0.8, #T2) and a new "Dateline NBC" (4.970 million viewers, #2; adults 18-49: 1.0, #1).

ABC (3.776 million viewers, #3; adults 18-49: 0.8, #2) then was a close second with its trio of "Shark Tank" (4.046 million viewers, #4; adults 18-49: 0.7, #5), "Primetime: What Would You Do?" (3.536 million viewers, #7; adults 18-49: 0.8, #T2) and "20/20" (3.748 million viewers, #5; adults 18-49: 0.8, #T2).

Next up was CBS (4.563 million viewers, #1; adults 18-49: 0.5, #3) and its repeat lineup of "Elementary" (3.452 million viewers, #8; adults 18-49: 0.5, #T8), "Hawaii Five-0" (4.900 million viewers, #3; adults 18-49: 0.6, #T6) and "Blue Bloods" (5.338 million viewers, #1; adults 18-49: 0.6, #T6).

Meanwhile, FOX (1.209 million viewers, #5; adults 18-49: 0.4, #4) offered up second runs of "MasterChef" (1.538 million viewers, #9; adults 18-49: 0.5, #T8) and "Gotham" (0.882 million viewers, #13; adults 18-49: 0.3, #T11).

And finally, a new "Masters of Illusion" (1.398 million viewers, #10; adults 18-49: 0.3, #T11) and repeats of "Whose Line Is It Anyway?" (1.152 million viewers, #12; adults 18-49: 0.3, #T11) and "Penn & Teller: Fool Us" (1.315 million viewers, #11; adults 18-49: 0.4, #10) closed out the evening on The CW (1.295 million viewers, #4; adults 18-49: 0.3, #5). In the netlet's target demo (women 18-34), said trio posted a 0.1, 0.2 and 0.3 rating, respectively.

Week-to-week changes (adults 18-49):
+11.11% - Dateline NBC
0.00% - Masters of Illusion
-11.11% - 20/20
-20.00% - Primetime: What Would You Do?

Year-to-year changes (adults 18-49):
0.00% - Dateline NBC (vs. NBC News Special)
0.00% - Masters of Illusion
-20.00% - Primetime: What Would You Do?
-27.27% - 20/20

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.9/7; "CBS Summer Showcase," 1.6/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/5 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.9/5; "CBS Summer Showcase," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.2/4 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households with an encore) beat CBS's "Late Late Show with James Corden" (0.9/3 with an encore). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1 with an encore).

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.


Here are the highlights of the 14 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/1/14):

ABC (4.208 million viewers, #3; adults 18-49: 1.1, #1) was the demo champ on Friday with its usual mix of "Shark Tank" (4.554 million viewers, #4; adults 18-49: 1.0, #T3), "Primetime: What Would You Do?" (3.525 million viewers, #8; adults 18-49: 1.0, #T3) and "20/20" (4.547 million viewers, #5; adults 18-49: 1.1, #2).

NBC (4.241 million viewers, #2; adults 18-49: 0.9, #2) then claimed the silver with an encore of "Running Wild with Bear Grylls" (2.494 million viewers, #9; adults 18-49: 0.6, #T6) followed by "Dateline NBC" (5.699 million viewers, #2; adults 18-49: 1.2, #1) and "NBC News Special" (4.530 million viewers, #6; adults 18-49: 1.0, #T3).

Next up was FOX (1.630 million viewers, #4; adults 18-49: 0.6, #3) with repeats of "MasterChef" (1.678 million viewers, #10; adults 18-49: 0.6, #T6) and "Bones" (1.583 million viewers, #11; adults 18-49: 0.5, #T9).

Meanwhile, CBS (4.956 million viewers, #1; adults 18-49: 0.5, #4) offered up repeats of "CSI: Crime Scene Investigation" (4.571 million viewers, #3; adults 18-49: 0.5, #T9), "Hawaii Five-0" (4.386 million viewers, #7; adults 18-49: 0.5, #T9) and "Blue Bloods" (5.910 million viewers, #1; adults 18-49: 0.6, #T6).

And finally, the premiere of "Masters of Illusion" (1.089 million viewers, #13; adults 18-49: 0.3, #T13), a repeat of "Whose Line Is It Anyway?" (1.054 million viewers, #14; adults 18-49: 0.3, #T13) and an encore of "Penn & Teller: Fool Us" (1.267 million viewers, #12; adults 18-49: 0.4, #12) on The CW (1.169 million viewers, #5; adults 18-49: 0.3, #5) closed out the night. In the netlet's target demo (women 18-34), said trio posted a 0.2, 0.2 and 0.3 rating, respectively.

In late-night metered market ratings (via NBC's press release):

·In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.8/7; CBS's "Late Show with David Letterman," 1.8/4 with an encore; and ABC's "Jimmy Kimmel Live," 1.8/4 with an encore.

·In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.1/5; "Late Show," 0.3/1 with an encore; and "Jimmy Kimmel Live," 0.5/2 with an encore.

·From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.1/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

·From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.3/4 in metered-market households with an encore) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3). In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49 with an encore) topped "Late Late Show" (0.2/1).

·At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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