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[06/02/15 - 08:37 AM]
ABC Wins Monday in Total Viewers and Adults 18-49
ABC spins the numbers for Monday, June 1.

[via press release from ABC]

ABC Wins Monday - The Bachelorette Surges and The Whispers Opens Strong

Monday Night (06/01/15) - ABC Total Viewer and Adult 18-49 Projections

The Bachelorette: L3 = 8.2 mil/2.3 rtg, L7 = 8.5 mil/2.4 rtg and Multiplatform+35 Day = NA

The Whispers: L3 = 8.1 mil/1.9 rtg, L7 = 8.6 mil/2.1 rtg and Multiplatform+35 Day = NA

ABC Monday Prime (8-11pm - 6.2 million and 1.8/6 in AD18-49): Featuring The Bachelorette and the series debut of The Whispers, ABC won Monday night in Total Viewers (6.2 million) and Adults 18-49 (1.8/6).

The Bachelorette (8-10pm - 6.5 million and 1.9/6 in AD18-49):

Shifting back into the 8-10pm slot against stiff unscripted competition from NBC's American Ninja Warrior and Fox's premiere of So You Think You Can Dance, The Bachelorette ranked #1 in its 2-hour time period and as Monday's #1 TV show in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). The Bachelorette ran in a virtual tie for the Adult 18-49 lead in the slot with NBC's American Ninja Warrior (1.9/6 vs. 2.0/7), while beating FOX's SYTYCD opener by 58% (1.2/4). The Bachelorette was the most social series on Monday (81,349 tweets) up 15% versus last week.

· The Bachelorette surged week to week by 20% in Total Viewers and by 19% in Adults 18-49 to match a best-since-premiere number in young adults - since 5/18/15. In addition, the ABC unscripted series was grew 6% from its telecast on the same night last year in Adults 18-49 (1.8/6 on 6/2/14).

The Whispers (10-11pm - 5.7 million and 1.5/5 in AD18-49): During the 10pm hour, ABC's The Whispers debuted at #1 in its slot, beating NBC's The Island by 25% in Adults 18-49 (1.5/5 vs. 1.2/4). The Whispers was up from ABC's most recent summer debut in the Monday 10pm time slot (Mistresses on 6/3/13 = 4.4 million and 1.2/3) by 30% in Total Viewers and by 25% in Adults 18-49. In fact among Adults 18-49, The Whispers stands as ABC's top-rated summer scripted debut in nearly 5 years - since Rookie Blue on 6/24/10.

Quick Take for Monday, June 1, 2015 (Fast Affiliate Live + Same Day Ratings)

ABC Wins Monday in Total Viewers and Adults 18-49

"The Bachelorette" Leads its Time Slot and Stands as Monday's No. 1 Show In Adults 18-34 and across All Key Women Demos

"The Whispers" Debuts No. 1 in its 10pm Time Slot in Adults 18-49, Standing as ABC's Top Summer Scripted Premiere in 5 Years

Monday Night (06/01/15) - ABC Total Viewer and Adult 18-49 Projections

"The Bachelorette:" L3 = 8.2 mil/2.3 rtg, L7 = 8.5 mil/2.4 rtg and Multiplatform+35 Day = NA

"The Whispers:" L3 = 8.1 mil/1.9 rtg, L7 = 8.6 mil/2.1 rtg and Multiplatform+35 Day = NA

Live + Same Day Results:

ABC Monday Prime (8:00-11:00 p.m. - 6.2 million and 1.8/6 in AD18-49):

Featuring "The Bachelorette" and the series debut of "The Whispers," ABC won Monday night in Total Viewers (6.2 million) and Adults 18-49 (1.8/6).

"The Bachelorette" (8:00-10:01 p.m. - 6.5 million and 1.9/6 in AD18-49):

Shifting back into the 8:00-10:01 p.m. slot against stiff unscripted competition from NBC's "American Ninja Warrior" and Fox's premiere of "So You Think You Can Dance," "The Bachelorette" ranked No. 1 in its 2-hour time period and as Monday's No. 1 TV show in Adults 18-34 and across all key Women (W18-34/W18-49/W25-54). "The Bachelorette" ran in a virtual tie for the Adult 18-49 lead in the slot with NBC's "American Ninja Warrior" (1.9/6 vs. 2.0/7), while beating FOX's "SYTYCD" opener by 58% (1.2/4). "The Bachelorette" was the most social series on Monday (81,349 tweets) up 15% versus last week.

· "The Bachelorette" surged week to week by 20% in Total Viewers and by 19% in Adults 18-49 to match a best-since-premiere number in young adults - since 5/18/15. In addition, the ABC unscripted series grew 6% from its telecast on the same night last year in Adults 18-49 (1.8/6 on 6/2/14).

"The Whispers" (10:01-11:00 p.m. - 5.7 million and 1.5/5 in AD18-49):

During the 10:00 p.m. hour, ABC's "The Whispers" debuted at No. 1 in its slot, beating NBC's "The Island" by 25% in Adults 18-49 (1.5/5 vs. 1.2/4). "The Whispers" was up from ABC's most recent summer debut in the Monday 10:00 p.m. time slot ("Mistresses" on 6/3/13 = 4.4 million and 1.2/3) by 30% in Total Viewers and by 25% in Adults 18-49. In fact among Adults 18-49, "The Whispers" stands as ABC's top-rated summer scripted debut in nearly 5 years - since "Rookie Blue" on 6/24/10.

· In viewers and young adults, "The Whispers" stands as the best drama premiere this summer.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Projections Rationale:

Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere). Returning shows: Profile based on same show (either premiere or averages for originals). New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 6/1/15. Nielsen Socialguide 6/1/15, Total Tweets +/- 3hrs during telecast.





  [june 2015]  
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M
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· AMERICAN NINJA WARRIOR (NBC)
· BACHELORETTE, THE (ABC)
· ISLAND, THE (NBC)
· MISTRESSES (ABC)
· ROOKIE BLUE (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WHISPERS, THE (ABC)





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