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[12/08/14 - 08:25 AM]
ABC's Sunday Builds Week to Week Opposite Big NFL Competition
ABC spins the numbers for Sunday, December 7.
[via press release from ABC]

ABC's Revenge Jumps Week to Week and Posts Big Time Slot Improvement

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7-11pm - 5.1 million and 1.4/4 in AD18-49): Opposite Sunday Night Football (Patriots-Chargers) on NBC and another big NFL primetime overrun on Fox (Seahawks-Eagles), ABC built week to week in Total Viewers (+2% - 5.1 vs. 5.0 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/3).

America's Funniest Home Videos (7-8pm - 6.0 million and 1.3/4 in AD18-49): During the 7pm hour, ABC's America's Funniest Home Videos gained 8% week to week in Adults 18-49 (1.3/4 vs. 1.2/3).

Once Upon a Time (8-9pm - 6.1 million and 2.0/5 in AD18-49): At 8pm, ABC's Once Upon a Time finished as Sunday's #1 drama in Adults 18-49 (2.0/5) and held steady with its week-ago Fast Affiliate number (2.0/5).

Resurrection (9-10pm - 3.9 million and 1.0/3 in AD18-49): At 9pm, ABC's Resurrection was up week to week in viewers (+7% - 3.9 million vs. 3.7 million) and young adults (+11% - 1.0/3 vs. 0.9/2)

Revenge (10-11pm - 4.6 million and 1.2/3 in AD18-49): During the 10 o'clock hour, ABC's Revenge posted double-digit increases from the prior week in Total Viewers (+12% - 4.6 million vs. 4.1 million) and Adults 18-49 (+20% - 1.2/3 vs. 1.0/3). Revenge continued to deliver substantial time-period improvement for ABC from the same night last year (3.1 million and 0.7/2 on 12/8/13) in viewers (+48%) and young adults (+71%).

Quick Take for Sunday, December 7, 2014 (Fast Affiliate Live + Same Day Ratings)

ABC's Sunday Builds Week to Week Opposite Big NFL Competition

"America's Funniest Home Videos" Gains 8% in Adults 18-49

"Once Upon a Time" Finishes as Sunday's No. 1 Drama in Adults 18-49

"Resurrection" is Up from the Prior Week in Viewers and Young Adults

"Revenge" Jumps by Double Digits and Greatly Improves its Slot Year to Year

Sunday Night (12/07/14) - ABC Total Viewer and Adult 18-49 Projections

"AFHV:" Live + 3 = 6.1 million/1.3 rating and Live + 7 = 6.2 million/1.3 rating

"Once Upon a Time:" Live + 3 = 8.7 million/2.7 rating and Live + 7 = 9.3 million/2.9 rating

"Resurrection:" Live + 3 = 5.7 million/1.5 rating and Live + 7 = 6.1 million/1.6 rating

"Revenge:" Live + 3 = 7.1 million/1.8 rating and Live + 7 = 7.7 million/2.0 rating

Fast Affiliate Live + Same Day Results:

ABC Sunday Prime (7:00-11:00 p.m. - 5.1 million and 1.4/4 in AD18-49):

Opposite Sunday Night Football (Patriots-Chargers) on NBC and another big NFL primetime overrun on Fox (Seahawks-Eagles), ABC built week to week in Total Viewers (+2% - 5.1 vs. 5.0 million) and Adults 18-49 (+8% - 1.4/4 vs. 1.3/3).

· ABC's "Once Upon a Time" (51,332 tweets), "Revenge" (30,243 tweets) and "Resurrection" (5,042 tweets) ranked as the Top 3 most social series on Sunday.

"America's Funniest Home Videos" (7:00-8:00 p.m. - 6.0 million and 1.3/4 in AD18-49):

During the 7:00 p.m. hour, ABC's "America's Funniest Home Videos" gained 8% week to week in Adults 18-49 (1.3/4 vs. 1.2/3).

"Once Upon a Time" (8:00-9:00 p.m. - 6.1 million and 2.0/5 in AD18-49):

From 8:00-9:00 p.m. ABC's "Once Upon a Time" finished as Sunday's No. 1 drama in Adults 18-49 (2.0/5) and held steady with its week-ago Fast Affiliate number (2.0/5) which went up 1-tenth in the Nationals.

"Resurrection" (9:00-10:00 p.m. - 3.9 million and 1.0/3 in AD18-49):

At 9:00 p.m., ABC's "Resurrection" was up week to week in viewers (+7% - 3.9 million vs. 3.7 million) and young adults (+11% - 1.0/3 vs. 0.9/2).

"Revenge" (10:00-11:00 p.m. - 4.6 million and 1.2/3 in AD18-49):

During the 10 o'clock hour, ABC's "Revenge" posted double-digit increases from the prior week in Total Viewers (+12% - 4.6 million vs. 4.1 million) and Adults 18-49 (+20% - 1.2/3 vs. 1.0/3). "Revenge" continued to deliver substantial time-period improvement for ABC from the same night last year (3.1 million and 0.7/2 on 12/8/13) in viewers (+48%) and young adults (+71%).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Projections Rationale:

Lifts vs. L+SD are based on the 2013-14 season for premiere telecast or an average for originals (excluding the premiere).

Returning shows: Profile based on same show (either premiere or averages for originals).

New Series: Based on similar series.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 12/07/14.





  [december 2014]  
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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· ONCE UPON A TIME (ABC)
· RESURRECTION (ABC)
· REVENGE (ABC)
· SUNDAY NIGHT FOOTBALL (NBC)




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