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[11/11/13 - 08:21 AM]
ABC's "America's Funniest Home Videos" Draws Biggest Audience in 9 Months
ABC spins the numbers for Sunday, November 10.
[via press release from ABC]

ABC's "AFV" Draws Biggest Audience in 9 Months/"Once Upon a Time" Is the #1 Scripted Series

America's Funniest Home Videos (7-8pm - 7.0 million and 1.3/4 in AD18-49): In the 7 o'clock hour, America's Funniest Home Videos increased its overall audience for the 4th week in a row, delivering a season high with the show's most-watched telecast in 9 months - since 2/10/13.

Once Upon a Time (8-9pm - 6.6 million and 2.1/5 in AD18-49): At 8pm, ABC's Once Upon a Time built on its Adult 18-49 lead-in by 62% to finish as Sunday's #1 scripted broadcast series, outdelivering both of CBS' NFL overrun-boosted dramas (The Good Wife/The Mentalist) and each of Fox's first-run animated comedies on the night.

Quick Take for Sunday, November 10, 2013 (Fast Affiliate Live + Same Day Ratings)

Gaining Viewers for the 4th Consecutive Week, ABC's "America's Funniest Home Videos" Earns a Season High with its Most-Watched Telecast in 9 Months

"Once Upon A Time" Spikes 62% Over its Lead-in at 8pm to Rank as Sunday's No. 1 Scripted Broadcast in Adults 18-49

"America's Funniest Home Videos" (7:00-8:00 p.m. - 7.0 million and 1.3/4 in AD18-49):

In the 7 o'clock hour, "America's Funniest Home Videos" increased its overall audience for the 4th week in a row, delivering a season high with the show's most-watched telecast in 9 months - since 2/10/13.

"Once Upon a Time" (8:00-9:00 p.m. - 6.6 million and 2.1/5 in AD18-49):

At 8:00 p.m., ABC's "Once Upon a Time" built on its Adult 18-49 lead-in by 62% to finish as Sunday's No. 1 scripted broadcast series, out delivering both of CBS' NFL overrun-boosted dramas ("The Good Wife"/"The Mentalist") and each of Fox's first-run animated comedies on the night. In addition, the ABC drama was once again Sunday night's most-social broadcast series with 56,740 tweets.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 11/10/13.





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· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· GOOD WIFE, THE (CBS)
· MENTALIST, THE (CBS)
· ONCE UPON A TIME (ABC)




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