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[02/10/13 - 08:52 AM]
"Saturday Night Live," with Host and Musical Guest Justin Bieber, Dominates Its Time Period
NBC spins the numbers for Saturday, February 9.
[via press release from NBC]

In Late-Night Metered-Market Household Averages for Saturday night:

* "Saturday Night Live," with host and musical guest Justin Bieber (4.9/12 in metered-market households), dominated its time period. "SNL" scored the #1 rating of the night among ABC, CBS, NBC and Fox in metered-market households, topping all primetime telecasts on those networks.

* In the 25 markets with Local People Meters, last night's "Saturday Night Live" averaged a 2.7 rating, 12 share in adults 18-49. "SNL" delivered the top rating of the night among ABC, CBS, NBC and Fox in the Local People Meters, more than doubling all primetime programming on those networks in 18-49.

Saturday Primetime Results:

* At 8 p.m. ET, "American Ninja Warrior" (0.7/2 in 18-49, 2.3 million viewers overall) matched NBC's highest 18-49 rating in the time period since the January 5 Vikings-Packers NFL Wild Card playoff game. Excluding that coverage, "American Ninja Warrior" matched NBC's top rating in the hour since the December 1 airing of "It's a Wonderful Life." "American Ninja Warrior" is currently tied for #2 for the hour among ABC, CBS, NBC and Fox in adults 18-49 and is #2 outright among those networks in adults 18-34, men 18-34 and men 18-49.

* At 9 p.m. ET, an encore telecast of "Chicago Fire" earned a 0.4/1 in 18-49 and 2.2 million viewers overall. From its first half-hour to its second, "Chicago Fire" grew by a tenth of a rating point in adults 18-49 (to a 0.5 from a 0.4) and by 16 percent in total viewers (2.4 million vs. 2.1 million).

* At 10 p.m. ET, a rebroadcast of "Saturday Night Live," with host Adam Levine and musical guest Kendrick Lamar (0.8/3 in 18-49, 2.4 million viewers overall), doubled its 18-49 lead-in to equal NBC's highest non-sports 18-49 rating in the time period since December 22. The "SNL" encore grew from its first half-hour to its second by 29 percent in adults 18-49 (to a 0.9 rating from a 0.7), 22 percent in adults 25-54 (1.1 vs. 0.9) and 11 percent in total viewers (2.5 million vs. 2.3 million).

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.





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· AMERICAN NINJA WARRIOR (NBC)
· CHICAGO FIRE (NBC)
· SATURDAY NIGHT LIVE (NBC)




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