or


[03/12/12 - 08:54 AM]
ABC's "GCB" Grows from its Debut to Rank #1 at 10pm in Adults 18-49
ABC spins the numbers for Sunday, March 11.

[via press release from ABC]

ABC's "GCB" Grows from its Debut to Rank #1 at 10pm in Adults 18-49

Some early info in ABC's Sunday, ahead of the regular press release.

As GCB grew from its debut telecast, ABC won its 2nd straight Sunday in Adults 18-49 over all-original competition on the other nets, beating CBS by 10%, Fox by 15% and NBC by 53%.

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -5% from the prior week (36.7 vs. 38.7).

Shooting up to more than double its lead-in 8pm (+115%), ABC's Once Upon a Time ranked #1 in its hour and tied as Sunday's #1 broadcast show among Adults 18-49. The Disney-owned drama also won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as the #1 broadcast program in its slot with Teens 12-17 and Kids 2-11.

ABC's Desperate Housewives led the pack in the 9 o'clock hour with young adults (tied w/Fox's comedies), dominating the first hour of NBC's Celebrity Apprentice by 39% and CBS' The Good Wife by 47%.

· Building its overall audience for its 3rd straight broadcast, ABC's Housewives generated its most-watched telecast in 9 weeks and matched a 7-week high with young adults - since 1/8/12 and 1/22/12, respectively.

Continuing to show impressive retention of its Housewives lead-in (92%), ABC's GCB grew over its week-ago debut and moved up into the #1 position during the 10pm hour in Adults 18-49, beating out the second hour of NBC's 2-hour Celebrity Apprentice by 5% and CBS' CSI: Miami by 10%. In addition for the 2nd week in a row, the new ABC drama ranked #1 in its time period with Adults 18-34 (building on its lead-in), and across all key Women (W18-34/W18-49/W25-54).

· ABC's GCB was up over its week-earlier series debut across all key Adult demos: AD18-34 +7%, AD18-49 +5% and AD25-54 +4%. In fact GCB stands as the season's only non-Idol led series to build on its debut telecast in Adults 18-49. The freshman drama once again produced the Net's best series performance in the hour since early-October with Adults 18-49 - since 10/2/11.

Quick Take for Sunday, March 11, 2012 (Fast Affiliate Live + Same Day Ratings)

ABC Wins its 3rd Consecutive Sunday Night Among Adults 18-49

More than Doubling its Lead-in at 8pm, ABC's "Once Upon a Time" Ranks No. 1 in its Hour in Adults 18-49 to Tie as Sunday No. 1 Broadcast Program

Building its Overall Audience for its 3rd Straight Broadcast, ABC's "Desperate Housewives" Produces its Most-Watched Telecast in 9 Weeks

ABC's "GCB" Ranks No. 1 in the 10 O'clock Hour in Adults 18-49 and Becomes the Season's Only Non-"Idol" Led Series to Grow from its Debut

Sunday Night (7:00-11:00 p.m.)

As "GCB" grew from its debut telecast, ABC (2.3/6) won Sunday in Adults 18-49 over all-original competition on the other nets, beating CBS by 10% (2.1/6), Fox by 15% (2.0/6) and NBC by 53% (1.5/4). In fact, ABC has been No. 1 on Sunday for 3 weeks straight to post its longest winning streak on the evening since May 2010.

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -5% from the prior week (36.7 vs. 38.7).

"Once Upon a Time" (8:00-9:00 p.m.)

Shooting up to more than double its lead-in 8:00 p.m. (+115% - 2.8/8 vs. 1.3/4), ABC's "Once Upon a Time" ranked No. 1 in its hour and tied as Sunday's top broadcast show among Adults 18-49. The Disney-owned drama also won its hour across all key Women demos (W18-34/W18-49/W25-54) and stood as the No. 1 broadcast program in its slot with Teens 12-17 and Kids 2-11.

"Desperate Housewives" (9:00-10:00 p.m.)

ABC's "Desperate Housewives" led the pack in the 9 o'clock hour with young adults (2.5/6 - tied w/Fox's comedies), dominating the first hour of NBC's "Celebrity Apprentice" by 39% (1.8/4) and CBS' "The Good Wife" by 47% (1.7/4).

· Building its overall audience for its 3rd straight broadcast, ABC's "Housewives" generated its most-watched telecast in 9 weeks and matched a 7-week high with young adults - since 1/8/12 and 1/22/12, respectively.

"GCB" (10:00-11:00 p.m.)

Continuing to show impressive retention of its "Housewives" lead-in (92%), ABC's "GCB" (2.3/6) grew over its week-ago debut and moved up into the No. 1 position during the 10:00 p.m. hour in Adults 18-49, beating out the second hour of NBC's 2-hour "Celebrity Apprentice" by 5% (2.2/5) and CBS' "CSI: Miami" by 10% (2.1/5). In addition for the 2nd week in a row, the new ABC drama ranked No. 1 in its time period with Adults 18-34 (building on its lead-in), and across all key Women (W18-34/W18-49/W25-54).

· ABC's "GCB" was up over its week-earlier series debut across all key Adult demos: AD18-34 +7%, AD18-49 +5% and AD25-54 +4%. In fact "GCB" stands as the season's only non-"Idol" led series to build on its debut telecast in Adults 18-49. The freshman drama once again produced the Net's best series performance in the hour since early-October with Adults 18-49 - since 10/2/11.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 43% currently, from 40% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 03/11/12.





  [march 2012]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (ABC)
· APPRENTICE, THE (NBC)
· CSI: MIAMI (CBS)
· DESPERATE HOUSEWIVES (ABC)
· GCB (ABC)
· GOOD WIFE, THE (CBS)
· ONCE UPON A TIME (ABC)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.