[03/15/11 - 10:05 AM]
"The Bachelor: The Women Tell All" Takes ABC to the Top Spot
ABC spins the numbers for the week of March 7-13.

[via press release from ABC]

Primetime Ratings Report For the week of March 7, 2011 (Based on National Live + Same Day Program Ratings)

"The Bachelor: The Women Tell All" Takes ABC to the Top Spot in its 2-Hour Monday Slot in Total Viewers and Adults 18-49 for the 3rd Week in a Row

ABC's "Castle" Delivers its 2nd-Strongest Repeat Numbers of the Season

ABC's "Detroit 1-8-7" Improves its Time Slot by 11% Overall Year to Year

In Wednesday's 8pm Hour, ABC's Back-to-Back Repeats of "The Middle" Beat NBC's Original "Minute To Win It" by 46% in Viewers and 40% in Adults 18-49

Posting its 2nd-Highest-Ever Repeat Numbers Against an "American Idol," ABC's "Modern Family" Stands as Wednesday's No. 1 Scripted TV Show in Adults 18-49

In its 9:30pm Slot, ABC's "Mr. Sunshine" Ranks No. 2 to "Idol" in Adults 18-49

ABC's "Off the Map" Finishes No. 2 Against its CBS and NBC Drama Competition in Adults 18-49 and Improves its Time Period Year to Year

Up Against Originals on CBS and Fox, ABC's Repeat Thursday Lineup Dominates NBC's Repeat Schedule in Viewers and Young Adults

ABC's "20/20" Generates its Strongest Performance in 4 Weeks

ABC's "America's Funniest Home Videos" Finishes No. 1 in Adults 18-49 for its 3rd Straight Telecast

ABC's "Secret Millionaire" Wins its Slot for the 2nd Week in a Row, Beating CBS' Veteran "Amazing Race" and Overshadowing NBC's "Next Great Restaurant"

"Secret Millionaire" Exhibits Strong Retention of its Week-Ago Premiere Audience and Generates Big Year-to-Year Time Period Gains for ABC

ABC's "Desperate Housewives" Marks its Most-Watched Repeat This Season

WEEK No. 25:


With "The Bachelor: The Women Tell All" and a repeat "Castle," ABC took second place on Monday evening in Total Viewers (8.6 million) and Adults 18-49 (2.5/7), behind only Fox's all-original lineup. The Net finished No. 1 on Monday for the 7th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

"The Bachelor: The Women Tell All" (8:00-10:01 p.m.)

ABC's "The Bachelor: The Women Tell All" drew 10.0 million viewers and a 3.1 rating, 9 share in Adults 18-49, taking the Net to the No. 1 position in the 2-hour time period for the 3rd straight week. In addition, ABC took first place in the 2-hour time slot among Adults 18-34 (2.7/9) for the 6th consecutive week and claimed Monday's No. 1 TV series overall with Women 18-34 (4.0/12) for the 10th time in as many weeks.

· Building audience from its first to its second hour, ABC's "The Bachelor: The Women Tell All" finished No. 1 with Total Viewers (10.4 million) and Adults 18-49 (3.2/9) during its second hour, beating out CBS' comedies (9.7 million & 2.8/7), Fox's "House"-led "The Chicago Code" (7.5 million & 2.0/6) and NBC's return of "The Event" (4.9 million & 1.4/4).

"Castle" (10:01-11:00 p.m.)

In the 10 o'clock hour, ABC's "Castle" posted its 2nd-highest repeat numbers this season in both Total Viewers (5.6 million) and Adults 18-49 (1.4/4-tied).


"Detroit 1-8-7" (10:01-11:00 p.m.)

"Detroit 1-8-7" continued to draw a larger audience year to year for ABC to Tuesday's 10 o'clock hour (5.1 million vs. 4.9 million) compared to the year-ago night with original drama programming ("The Forgotten" on 3/9/10). In fact on average this season, the ABC freshman has improved its time period by 11% in Total Viewers (7.5 million vs. 6.8 million) over the same point last season.


"The Middle"/"The Middle (8:00-9:00 p.m.)

From 8:00-9:00 p.m., against the first hour of Fox's "American Idol" and CBS' "Survivor: Redemption Island," ABC's back-to-back repeats of "The Middle" towered over NBC's original "Minute To Win It" by 46% in Total Viewers (5.1 million vs. 3.5 million) and by 40% in Adults 18-49 (1.4/4 vs. 1.0/3).

"Modern Family" (9:00-9:31 p.m.)

Opposite the third half-hour of "Idol," ABC's repeat "Modern Family" took full control of its repeat competition among Adults 18-49 (2.3/6), defeating CBS' "Criminal Minds" by 28% (1.8/5) and NBC's "Law & Order: SVU" by 188% (0.8/2). In fact on the night, ABC's encore "Modern Family" outdelivered CBS' original "Criminal Minds: Suspect Behavior" (10:00-11:00 p.m.) to stand as Wednesday's No. 1 scripted TV show in the key young adult sales demo.

· In Total Viewers (6.2 million) and Adults 18-49 (2.3/6), "Modern Family" posted its 2nd highest-ever repeat numbers against an "American Idol."

"Mr. Sunshine" (9:31-10:00 p.m.)

In the 9:30 p.m. half-hour opposite the final segment of "Idol," ABC's "Mr. Sunshine" ranked No. 2 against its network rivals with Adults 18-49 (1.8/5-tie), Adults 18-34, Men 18-34 and Women 18-34.

"Off the Map" (10:00-11:00 p.m.)

ABC's "Off the Map" ran No. 2 against its CBS and NBC drama competition in the 10 o'clock hour among Adults 18-49 (1.4/4-tie).

· The ABC freshman drama continued to produce year-to-year growth for the Network, drawing 8% more viewers (4.3 million vs. 4.0 million on 3/10/10) to the hour than original programming on the same night last year.


"Wipeout" (8:00-10:00 p.m.)

From 8:00-10:00 p.m., against original programming on Fox ("American Idol"/"Bones") and CBS ("The Big Bang Theory/"$#*! My Dad Says"/"CSI"), ABC's repeat of "Wipeout" more than doubled NBC's repeat comedies in the 2-hour time slot in Total Viewers (+120% -- 5.5 million vs. 2.5 million) and topped the repeat comedy block by 64% in Adults 18-49 (1.8/5 vs. 1.1/3).

"Grey's Anatomy" (10:00-11:00 p.m.)

ABC's encore "Grey's Anatomy" (3.5 million and 1.2/3) posted strong advantages over NBC's replay comedies ("30 Rock"/"Outsourced" = 2.3 million and 1.0/3) in the 10 o'clock hour, leading by 1.2 million viewers and by 20% in Adults 18-49.


Gaining by +18% in viewers (4.6 million vs. 3.9 million) and by +18% in young adults (1.3/4 vs. 1.1/4) week to week, ABC equaled its strongest Adults 18-49 performance on the night in 4 weeks - since 2/11/11.

"Primetime: What Would You Do?" (9:00-10:00 p.m.)

ABC's "Primetime: What Would You Do?" was up over the previous week by +20% in Total Viewers (4.2 million vs. 3.5 million) and by +27% in Adults 18-49 (1.4/4 vs. 1.1/3), scoring its best young adult performance in 3 weeks - since 2/18/11.

"20/20" (10:00-11:00 p.m.)

Building on its lead-in by 1.6 million viewers and by 14% in the key adult demo, ABC's "20/20" drew its largest audience (5.9 million) and highest Adults 18-49 number (1.6/5) in 4 weeks - since 2/11/11. "20/20," anchored by Chris Cuomo and Elizabeth Vargas, featured the latest reports on the earthquake in Japan.


With half of its lineup airing in repeat ("Housewives"/"Brothers & Sisters"), ABC ran as the 2nd-most-watched network on Sunday evening, outdrawing NBC's all-original schedule (6.7 million vs. 6.5 million).

Please Note: With the change to Daylight Savings time, overall Adult 18-49 TV usage declined on Sunday night by -6% from the prior week (34.5 vs. 36.6).

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's America's Funniest Home Videos finished No. 1 among Adults 18-49 (1.7/6-tie) during the 7 o'clock hour for its 3rd straight telecast. Also leading in Adults 18-34 (1.2/5) and Women 18-34 (1.3/5), "AFV" matched its best numbers since the end of January on both counts - since 1/30/11.

"Secret Millionaire" (8:00-9:00 p.m.)

Once again building sharply on its lead-in at 8pm in Total Viewers (+4.0 million) and Adults 18-49 (+65%), ABC's "Secret Millionaire" (11.4 million and 2.8/8) won its time period for the 2nd week in a row in viewers and young adults, beating out CBS' veteran "Amazing Race XVIII" (9.4 million and 2.7/8). In addition, ABC's freshman, "Secret Millionaire," towered over its freshman competition in Sunday's 8 o'clock hour, outperforming NBC's "America's Next Great Restaurant" (4.1 million and 1.4/4) by 178% in Total Viewers and by 100% in Adults 18-49. "Secret Millionaire" tied as the No. 2 TV show on Sunday among Adults 18-49.

· "Secret Millionaire" retained an impressive 93% of its substantial week-ago debut audience (11.4 million vs. 12.7 million).

· Compared to the same night last year with original programming in the time period (8.7 million and 2.3/6 on 3/14/10), "Secret Millionaire" grew the hour year to year for ABC by 31% in Total Viewers and by 22% in Adults 18-49.

"Desperate Housewives" (9:00-10:01 p.m.)

In the 9 o'clock hour, ABC's "Desperate Housewives" (4.8 million) generated its most-watched repeat telecast this season.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 3/7/11, unless stated otherwise.

  [march 2011]  

· 20/20 (ABC)
· 30 ROCK (NBC)

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