[03/08/11 - 10:03 AM]
ABC Claims 6 of the Week's Top 20 TV Shows in Adults 18-49
ABC spins the numbers for the week of February 28-March 6.

[via press release from ABC]

Primetime Ratings Report For the week of February 28, 2011 (Based on National Live + Same Day Program Ratings)

ABC Claims 6 of the Week's Top 20 TV Shows in Adults 18-49, Placing 4 of the Top 10 Programs and the No. 1 Scripted Series

ABC Airs the No. 1 Newsmagazine for the 3rd Straight Week in Adults 18-49

ABC is No. 1 on Monday in Total Viewers and Adults 18-49, Turning in its Strongest Numbers on the Night in 14 Weeks

Hitting Season Highs, "The Bachelor" Leads its Time Period In Total Viewers and Adults 18-49 for the Second Week in a Row

ABC's "Castle" Wins its Monday Time Slot, Drawing its Largest Audience Since November and Highest Adult 18-49 Number Since October

ABC Draws its Biggest Tuesday in Over 3 Months Among Young Adults

Posting its Best-Ever Build on Lead-in, "V" Hits a Season High in Women 18-34

A Special Edition of ABC's "20/20" Wins Tuesday's 10pm Hour, Generating The Network's Top Time Period Results in 2 Years with a 1-Hour Program

ABC's Wednesday Delivery Grows Year Over Year for the 4th Week in a Row

ABC's "The Middle" Beats "Survivor" for the 3rd Straight Week in Women 18-34 And Generates Strong Year-Over-Year Increases in Viewers and Young Adults

ABC Freshman "Better with You" Builds Week to Week in Key Men and Teens

Up Sharply Over the Year-Ago Evening, "Modern Family" is Wednesday's No. 1 Scripted TV Show in Adults 18-49 for its 17th Consecutive Original

Rising Week to Week, "Mr. Sunshine" Continues to Improve its Slot for ABC

ABC's "Off the Map" Grows its Overall Audience for the 2nd Week in a Row

ABC Wins Sunday Evening in Adults 18-49 and Produces its Biggest Overall Audience on the Night with Regular Programming Since May

ABC's "Secret Millionaire" Debut Soars from its Lead-in and Gains Audience Throughout its Telecast to Emerge as Sunday's Most-Watched TV Show Overall

Sunday's No. 1 TV Show in Adults 18-49, ABC's "Housewives" Achieves 8-Week Highs Among Total Viewers and Adults 18-49

WEEK No. 24:

During the week of February 28, 2011, ABC delivered 6 of the week's Top 20 TV shows among Adults 18-49, placing 4 of the Top 10 and the No. 1 scripted series overall: "Modern Family" - No. 4 (No. 1 scripted series), "The Bachelor" - No. 9, "Secret Millionaire" and "Desperate Housewives" tied at No. 10, "20/20 Special Edition - 3/1" - No. 17 and "Castle" - No. 20. In addition to standing as the week's top scripted show in Adults 18-49, "Modern Family" was also TV's No. 1 scripted series in Adults 18-34 and key Women (W18-34/W18-49). ABC's Sunday opener of "Secret Millionaire" stood as TV's biggest unscripted midseason premiere in 3 years with Total Viewers and Adults 18-49 - since 3/2/08, excluding only Olympic-led and Super Bowl-led debuts. For the 3rd week in a row, ABC claimed the No. 1 newsmagazine in Adults 18-49, as "20/20 Special Edition" earned the week's top spot with key Adults (AD18-49/AD25-54). In fact ABC's "20/20 Special Edition" registered as TV's top-rated newsmagazine telecast (any net) to air without the benefit of a sports lead-in in more than 2 years with Adults 18-49 and Adults 25-54 - since 2/13/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 40% currently, from 36% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.


ABC earned first place on Monday evening in Total Viewers (10.9 million) and Adults 18-49 (3.3/9), leading for the 2nd straight week in the key young adult sales demo. In addition, the Net finished

No. 1 on Monday for the 6th week in a row across all key Women demographics (W18-34/W18-49/W25-54).

· Growing for the 2nd week in a row, ABC produced its strongest Monday in 14 weeks among Total Viewers and Adults 18-49 - since 11/22/10. The Net equaled a 5-month Monday high with Adults 18-34 (2.7/9) - since 9/27/10.

"The Bachelor" (8:00-10:01 p.m.)

Hitting season highs in Total Viewers (11.3 million) and Adults 18-49 (3.5/9), ABC's "The Bachelor" won its 8:00-10:00 p.m. time slot for the 2nd week running, beating out CBS' second-place comedy block by 1.3 million viewers and by 9% in young adults (10.0 million & 3.2/9). In addition, "The Bachelor" led its 2-hour time period among Adults 18-34 (3.0/9) for the 5th consecutive week and registered as Monday's No. 1 TV series overall with key Women (W18-34/W18-49) for the 9th week in a row. The 12th-season cast of ABC's "Dancing with the Stars" was announced during the second hour of "The Bachelor."

"Castle" (10:01-11:00 p.m.)

ABC's "Castle" won the 10 o'clock hour in Total Viewers and Adults 18-49. ABC's "Castle" defeated NBC's original "Harry's Law" by best-ever margins in Total Viewers (+10% - 10.0 million vs. 9.2 million) and by 56% in Adults 18-49 (+56% - 2.8/8 vs. 1.8/5). In addition, the ABC drama won the hour with Women 18-34 (2.6/8) for its 6th straight airing. Also worth noting, "Castle" grew from its lead-in across all key Men (M18-34/M18-49/M25-54).

· Building by 1.1 million viewers and by 8% in Adults 18-49 over the prior week (9.0 million & 2.6/7 on 2/21/11) with its 2nd straight week of gains, ABC's "Castle" drew its biggest audience since the beginning of November and posted its highest young adult number since the end of October - since 11/8/10 and 10/25/10, respectively.


ABC produced its strongest Tuesday in nearly 3 months among Total Viewers (6.2 million) and Adults 25-54 (2.5/6) - since 12/7/10. In Adults 18-49 (2.1/6) and Adults 18-34 (1.4/5), the Net marked its biggest Tuesday in 14 weeks - since 11/23/10.

"V" (9:00-10:01 p.m.)

ABC's "V" matched its 2nd-best number of the season in Adults 18-34 (1.3/4), while hitting a season high in Women 18-34 (1.5/4). In addition, the show built on its "No Ordinary Family" lead-in by best-ever margins on both Nielsen measures.

· Opposite stiff time period competition from a special Tuesday airing of Fox's "American Idol," CBS' top-rated "NCIS: Los Angeles" and the second hour of NBC's "The Biggest Loser: Couples," "V" gained 13% in viewers (4.7 million to 5.3 million) and 12% in Adults 18-49 (1.7/5 to 1.9/5) from its first half-hour to its second half-hour.

"20/20 Special Edition-3/1" (10:01-11:00 p.m.)

Surging from its lead-in among viewers (+86%) and young adults (+78%), a Special Edition of "20/20," featuring ABC News' Andrea Canning's interview with Charlie Sheen, drew an average audience of 9.3 million viewers and a 3.2 rating, 9 share among Adults 18-49. Finishing a dominant No. 1 in the 10 o'clock hour in key Adult demos (AD18-49/AD25-54), ABC's "20/20" beat out second-place CBS' "The Good Wife" in the time period by 45% in Adults 18-49 (3.2/9 vs. 2.2/6) and by 15% in Adults 25-54 (3.9/10 vs. 3.4/9).

· "20/20" produced ABC's best results in the time period with a 1-hour program in 2 years among Adults 18-49 and Adults 25-54 - since 3/3/09.

· In Total Viewers and key Adults (AD18-49/AD25-54), "20/20" generated the biggest numbers for any ABC newsmagazine telecast since February 2009 - since 2/13/09.

· The Special Edition of "20/20" registered as TV's highest-rated newsmagazine telecast (any net) to air without the benefit of a sports lead-in in more than 2 years with Adults 18-49 and Adults 25-54 - since 2/13/09.


Up year to year for the 4th week in a row, ABC grew over the same night last year (3/3/10) by 1.3 million viewers (6.8 million vs. 5.5 million) and by 15% in Adults 18-49 (2.3/7 vs. 2.0/6).

· Building its audience from the prior week, ABC delivered its 2nd-most-watched Wednesday in 6 weeks - since 1/19/11.

"The Middle" (8:00-8:30 p.m.)

At 8:00 p.m., against Fox's "American Idol," ABC's "The Middle" beat out CBS' "Survivor: Redemption Island" for the 3rd week in a row with Women 18-34 (+16% - 2.2/7 vs. 1.9/6).

· "The Middle" was up over its performance on the same night last year (when it aired at 8:30 p.m. also against "Idol") by 2.0 million viewers (7.9 million vs. 5.9 million) and by 10% in Adults 18-49 (2.3/7 vs. 2.1/6).

"Better with You" (8:30-9:00 p.m.)

At 8:30 p.m. against "Idol" and "Survivor," ABC freshman "Better with You" was up week to week among Men 18-34 (+13%) and Teens 12-17 (+11%).

"Modern Family" (9:00-9:31 p.m.)

Growing from its lead-in at 9:00 p.m. against the third half-hour of "Idol," ABC's "Modern Family" defeated its scripted competition, outperforming CBS' "Criminal Minds" by 21% among Adults 18-49 (4.1/11 vs. 3.4/9). "Modern Family" finished as Wednesday's No. 1 scripted TV show in Adults 18-49 for its 17th straight first-run telecast this season.

· "Modern Family's" numbers surged year to year, up by 2.1 million viewers (10.1 million vs. 8.0 million) and by 21% in Adults 18-49 (4.1/11 vs. 3.4/9) over the year-ago evening.

"Mr. Sunshine" (9:31-10:00 p.m.)

In its half-hour, ABC's "Mr. Sunshine" beat out the second half-hour of NBC's "Minute To Win It" by 2.7 million viewers (6.9 million vs. 4.2 million) and by 100% in Adults 18-49 (2.4/7 vs. 1.2/3).

· "Mr. Sunshine" built week to week by 13% in viewers and by 9% in Adults 18-49 (6.1 million and 2.2/6).

· "Mr. Sunshine" continued to improve its time period for ABC year to year (5.4 million and 2.3/6 on 3/3/10) in both Total Viewers (+1.5 million) and Adults 18-49 (+4%).

"Off the Map" (10:00-11:00 p.m.)

ABC's "Off the Map" finished No. 2 against its CBS and NBC drama competition in the 10 o'clock hour among Adults 18-49 (1.7/5), Adults 25-54 (2.0/5) and key Women (W18-49/W25-54).

· "Off the Map" built its overall audience for the 2nd week in a row and also gained with Women 18-34 for the 2nd straight week.

· The ABC freshman drama once again generated strong year-over-year increases for the Net, growing the hour in both Total Viewers (+16% - 5.0 million vs. 4.3 million) and Adults 18-49 (+31% - 1.7/5 vs. 1.3/4) from the same night last year with original programming.


Bolstered by a big turnout for the premiere of "Secret Millionaire" and strong gains for "Desperate Housewives" and "Brothers & Sisters," ABC won Sunday evening in Adults 18-49, beating out runner-up CBS by 13% (2.7/7 vs. 2.4/6).

· ABC generated its most-watched Sunday since May with regular programming on the night (9.8 million) - since 5/16/10.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" placed No. 1 among Adults 18-49 (1.8/6) during the 7 o'clock hour for its 2nd straight telecast.

"Secret Millionaire" (8:00-9:00 p.m.)

Launching from its lead-in at 8:00 p.m. in Total Viewers (+4.9 million) and Adults 18-49 (+89%), ABC's debut of "Secret Millionaire" opened as Sunday's most-watched TV show overall (12.7 million). In addition it tied ABC's "Desperate Housewives" as the night's No. 1 TV show in Adults 18-49 (3.4/9).

· Towering over Sunday's 8 o'clock hour, ABC's "Secret Millionaire" defeated its nearest competition (CBS' "Amazing Race XVIII" = 9.8 million and 2.7/7) by 2.9 million viewers and by 26% in Adults 18-49. In addition, it beat out its debut competition in the hour on NBC, more than doubling "America's Next Great Restaurant" (4.6 million and 1.6/4) in viewers (+176%) and Adults 18-49 (+113%). A good sign for future viewing, the new ABC unscripted show gained audience throughout its broadcast.

· Excluding only Olympic-led and Super Bowl-led debuts, ABC's "Secret Millionaire" stood as TV's biggest unscripted midseason premiere in 3 years with Total Viewers and Adults 18-49 - since 3/2/08.

· "Secret Millionaire" generated ABC's largest audience with regular programming in the time period since March 2008 and its top Adult 18-49 number since November 2009 - since 3/30/08 and 11/15/09.

"Desperate Housewives" (9:00-10:01 p.m.)

Sunday's No. 1 TV show in Adults 18-49, ABC's "Desperate Housewives" won the 9 o'clock hour in both Total Viewers (11.4 million) and Adults 18-49 (3.4/8), beating out second-place CBS' "Undercover Boss" (11.1 million and 2.7/7) by 26% in the key young adult sales demo .

· Surging over its most-recent airing two weeks ago, ABC's "Desperate Housewives" achieved

8-week highs in viewers and young adults - since 1/9/11.

"Brothers & Sisters" (10:01-11:00 p.m.)

Up by 9% in Total Viewers (7.4 million vs. 6.8 million) and by 11% in Adults 18-49 (2.1/6 vs. 1.9/5) from its last telecast (on 2/20/11), ABC's "Brothers & Sisters" generated its best numbers since the beginning of January - since 1/9/11.

Source: The Nielsen Company (National, Live+ Same Day Program Ratings), week of 2/28/11, unless stated otherwise.

  [march 2011]  

· 20/20 (ABC)
· V (ABC)

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