or


[12/01/10 - 02:13 PM]
The Hub Delivers Significant Increases with Holiday Weekend Programming, Including Sneak Previews of Original Series "Transformers Prime" and "G.I. Joe Renegades"
The Hub spins the numbers for the week of November 22-28.

[via press release from The Hub]

The Hub Delivers Significant Increases with Holiday Weekend Programming, Including Sneak Previews of Original Series "Transformers Prime" and "G.I. Joe Renegades"

-- Highly Anticipated New Series Generate Triple Digit Gains for Network --

-- The Hub Continues to Lead Kids Cable Nets in Co-Viewing --

December 1, 2010

(Los Angeles, Ca.) The Hub, a television network for kids and their families, generated significant time period increases the week of November 22-28 with special holiday weekend programming, including highly anticipated sneak preview presentations of two of its original animated series, "Transformers Prime" and "G.I. Joe Renegades," according to Nielsen Media Research data. The Hub is a joint venture between Discovery Communications and Hasbro, Inc.

Other strong performers for The Hub included weekend performances of the "Mega-Muppet Movie Mania!" event that featured back-to-back presentations of popular Muppet movies (Muppets Take Manhattan, Muppet Treasure Island, Muppets from Space, Muppet Christmas Carol) on Saturday and Sunday.

For the week, The Hub also remained the top co-viewed network among all kid cable networks in K2-11 and A18-49.

Programming highlights:

The "Transformers Prime"/"G.I. Joe Renegades" block of special programming on Friday from 3:30 p.m.-7 p.m. generated significant gains audience versus the previous week among households and key demographics: HH (+111%, 97,000), Persons 2+ (+133%, 142,000), Kids 2-11 (+130%, 62,000), Kids 6-11 (+78%, 32,000), Adults 18-49 (+117%, 50,000) and Women 18-49 (+120%, 11,000).

Special back-to-back runs of new half-hour episodes of "Transformers Prime" on Friday from 6 p.m.-7 p.m. delivered significant audience increases versus the previous week: Kids 2-11 rose by +102% (76,000/90,000); Kids 6-11 by +55% (47,000/49,000); Adults 18-49 by +225% (87,000/95,000); and Persons 2+ by +174% (176,000/223,000). Against the prior four weeks, Kids 2-11 increased +219%; Kids 6-11 by +140%; and Adults 18-49 by +507%

Saturday and Sunday's "Mega-Muppet Movie Mania!" special event earned triple-digit percent delivery gains over the prior week with several key demos: Adults 18-49 (+169%, 86,000); Women 18-49 (+156%, 46,000) and Kids 2-11 (+126%, 70,000). Double digit increases were delivered among HH (+75%, 126,000), P2+ (+97%, 193,000) and K6-11 (+21%, 29,000).

Co-Viewing:

For this week, The Hub was the top co-viewed network among all kid cable networks among Kids 2-11 and Adults 18-49. Thirty two percent (32%) of Kids 2-11 watched with an adult 18-49, out-performing all kid networks, including Nickelodeon (23%), Disney Channel (22%) and Cartoon Network (21%).

Daypart Averages:

For the week, in total day, The Hub delivered double digit audience growth versus the prior week in the following key demos: HH (+16%, 57,000); Persons 2+ (+18%, 79,000): Kids 2-11 (+12%, 28,000); Adults 18-49 (+27%, 33,000); and Women 18-49 (+13%, 17,000).

Source: Nielsen Media Research; program based dayparts; most current; 11/22/10-11/28/10 vs 11/15/10-11/21/10, 11/28/10 to 3AM for total day; all ratings are coverage ratings; co-viewing in NPower.

About The Hub

The Hub is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NYSE: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families. The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide. The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence. The Hub rebranded from Discovery Kids on October 10, 2010, and reaches approximately 61 million U.S. households. The online home of The Hub is www.hubworld.com. The Hub logo and name are trademarks of Hub Television Networks, LLC. All rights reserved.





  [december 2010]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.