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[06/17/10 - 11:12 AM]
Nearly 5 Million Viewers Tune in to "Hot in Cleveland"
TV Land spins the numbers for Wednesday, June 16.

[via press release from TV Land]

TV LAND'S FIRST ORIGINAL SITCOM "HOT IN CLEVELAND" SCORCHES IN THE RATINGS, MARKING HIGHEST RATED AND MOST WATCHED TELECAST EVER IN NETWORK HISTORY

Nearly 5 Million Total Viewers Tune In To The Series Premiere

Sitcom Posts 1.9 Rating Among Network's Target Audience Of Adults 25-54 And 2.4 Rating Among Women 25-54

New York, New York, June 17, 2010 - TV Land's critically-acclaimed first original sitcom "Hot in Cleveland," got off to an extraordinary start for its premiere (Wednesday, June 16th at 10 p.m ET/PT), making network history as the highest rated and most watched telecast ever, according to Nielsen Fast National data. "Hot in Cleveland" broke network records and attracted nearly 5 million total viewers and gave the network stellar, significant triple digit gains across all demos for the night.

Starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, "Hot in Cleveland" posted a 1.9 rating and 2.0 million viewers among the network's target Adults 25-54 audience. TV Land averaged 4.75 million total viewers. Among Women 25-54, TV Land scored a 2.4/1.3 million. Among Adults 18-49, TV Land posted 1.5/1.6 million.

TVLand.com also experienced record-breaking traffic, attracting 287,000 unique visitors, making it the most-visited day in site history. There were 117,000 visitors alone to the "Hot in Cleveland" show pages, in addition to thousands of fans interacting with the show on Facebook.

Filmed in front of a live studio audience, "Hot in Cleveland" is executive produced by Emmy(R) Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy(R) Award-winning Suzanne Martin ("Frasier," "Ellen") serving as executive producer, show runner and writer.

"Hot in Cleveland" revolves around three fabulous best friends from LA - novelist Melanie Moretti (Bertinelli), eye-brow archer to the stars Joy Scroggs (Leeves) and former soap star Victoria Chase (Malick) - who find their lives changed forever when their plane, headed for Paris, makes an unexpected landing. When the friends discover that they are hot in Cleveland, they decide to stay. Starting over, they rent a house that happens to come with a very feisty caretaker (White).

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

TV Land's 'Hot In Cleveland' Premiere Was Wednesday's #1 Show in All of Cable

NEW YORK, June 17 -- The premiere of TV Land's first original sitcom "Hot in Cleveland" was the highest rated and most watched show on cable yesterday among Adults 18-49, Adults 25-54, Women 18-49, Women 25-54 and Total Viewers according to Nielsen Media Research. The Wednesday, June 16th telecast at 10 p.m. garnered a 1.9 rating and 2.0 million viewers among the network's target Adults 25-54 audience. It attracted nearly 5 million total viewers for this telecast. Among Adults 18-49, TV Land posted 1.5/1.6 million.

Immediately following the premiere, the 10:30 p.m. ET/PT encore presentation of "Hot in Cleveland" garnered a 1.1 rating and 1.2 million viewers among A25-54 and 2.4 million total viewers. Among Women 25-54, "Hot in Cleveland" posted a 1.4/727,000.

Filmed in front of a live studio audience, "Hot in Cleveland" is executive produced by Emmy� Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy� Award-winning Suzanne Martin ("Frasier," "Ellen") serving as executive producer, show runner and writer.

"Hot in Cleveland" revolves around three fabulous best friends from LA � novelist Melanie Moretti (Bertinelli), eye-brow archer to the stars Joy Scroggs (Leeves) and former soap star Victoria Chase (Malick) � who find their lives changed forever when their plane, headed for Paris, makes an unexpected landing. When the friends discover that they are hot in Cleveland, they decide to stay. Starting over, they rent a house that happens to come with a very feisty caretaker (White).

TV Land and all related logos and titles are trademarks of Viacom International Inc.

About TV Land PRIME and TV Land

TV Land PRIME is TV Land's programming destination designed for people in their forties and the exclusive home to the premieres of the network's original programming, contemporary television series acquisitions and movies. TV Land PRIME is part of TV Land, a network dedicated to presenting the best in entertainment on all platforms for Adults 25-54. Consisting of original programming, acquired shows, hit movies and full-service Web site, TV Land is now seen in 98 million U.S. homes.

About MTV Networks

MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.





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· FRASIER (NBC)
· HOT IN CLEVELAND (TV LAND)





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