[03/30/10 - 11:29 AM]
1q10 Becomes ABC Family's 2nd Most-Watched Quarter Ever in Prime in Women 18-49 and Millennials
ABC Family spins the numbers for the first quarter of 2010.

[via press release from ABC Family]

Primetime Ratings Highlights for 1Q 2010 - Final National Ratings

1Q10 Becomes ABC Family's 2nd Most-Watched Quarter Ever in Prime in Women 18-49 and Millennials, and Best 1Q Ever in Total Viewers

Ranks Among Cable's Top 5 Networks in Women 18-34 and Women 18-49 and Among the Top 10 in Total Viewers for the 3rd Straight Quarter, Boasting Highest Competitive Rank Ever in Millennials

"The Secret Life of the American Teenager" is Cable's No. 1 Series in 1Q10 in Females 12-34, and the No. 1 Scripted Series in Women 18-34 and Viewers 12-34

March 22 Basic Cable Premiere of "Harry Potter & the Order of the Phoenix" Qualifies as Cable's No. 1 Acquired Movie in Adults 18-49

"Bring It On: Fight to the Finish" is Cable's No. 2 Movie in Females 12-34

1Q 2010 Prime Highlights

Powered by the net's Top 2 original series of all time, "The Secret Life of the American Teenager" and "Make It or Break It," and high performing movies, most notably the premieres of "Bring it On: Fight to the Finish" and "Harry Potter & the Order of the Phoenix," 1Q10 wrapped as ABC Family's 2nd-most-watched quarter on record in Women 18-49 (423,000), Viewers 12-34 (608,000) and Females 12-34 (436,000), and as the net's most-watched 1Q ever in Total Viewers (1.5 million).

In other key demos, 1Q10 finished as the net's 3rd-most-watched quarter ever in Adults 18-34 (349,000) and Women 18-34 (240,000), the 4th-most-watched in Total Viewers and the 5th-most-watched in Adults 18-49 (649,000).

For the 3rd consecutive quarter, ABC Family ranked among the Top 5 cable networks in Women 18-34 (No. 4) and Women 18-49 (No. 5), and among the Top 10 networks in Total Viewers (No. 10). Among millennials, the network recorded in its highest competitive finish of all time among Viewers 12-34 (No. 3 - 608,000) and matched its best finish on record in Females 12-34 (No. 2 - 436,000).

� Hit original series "The Secret Life of the American Teenager" ranked as 1Q10's No. 1 cable series in Females 12-34 (2.0 million/4.3 rating) and the No. 1 scripted series in Women 18-34 (941,000/2.8 rating) and Viewers 12-34 (2.4 million/2.5 rating).

� "Make It or Break It" stood as cable's No. 2 scripted series in Females 12-34 (1.4 million/3.1 rating), behind only "The Secret Life of the American Teenager."

� In its basic cable debut, "Harry Potter & the Order of the Phoenix" (3/21/10) stood as the No. 1 acquired movie on all cable in Adults 18-49 (1.9 million/1.4 rating), and tied as the No. 2 movie overall.

� Premiere of original movie "Bring It On: Fight to the Finish" (1/17/10) was the quarter's No. 2 cable movie in Females 12-34 (1.6 million/3.6 rating), and the No. 4 cable movie in Women 18-34 (624,000/1.8 rating) and Women 18-49 (1.1 million/1.7 rating).

Source: Nielsen Media Research (National Ratings, 1Q10: 12/28/09-3/28/10, March 10: 3/1/10-3/28/10 - Most Current: Live + SD, blended with Live + 7, when available).

  [march 2010]  


most recent ratings | view all posts
[08/16/22 - 02:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49
For the second week in a row, "Nightline" improved on the previous week in Total Viewers (+2% - 739,000 vs. 727,000) and Adults 18-49 (+25% - 170,000 vs. 136,000), hitting an 8-week high in Adults 18-49.

[08/16/22 - 01:57 PM]
Netflix Top 10 Week of August 8: "The Sandman" Is This Week's Most Viewed Title, "Day Shift" Clocks in at #1
Season three of "Never Have I Ever" debuted at #2 with 55.01M hours viewed and within the Top 10 in 81 countries.

[08/16/22 - 12:59 PM]
"The Tonight Show Starring Jimmy Fallon" Wins Demo Derby Once Again
Against all original competition, "The Tonight Show Starring Jimmy Fallon" has now won three consecutive weeks in the 18-49 demo.

[08/15/22 - 11:48 AM]
ABC's "Press Your Luck" Scores Its Most-Watched Telecast Since July 2020
"Press Your Luck" also improved week to week by 20% among Adults 18-49 (0.6/6 vs. 0.5/6) to hit a new summer high.

[08/12/22 - 12:30 PM]
With Juggernaut "Love & Hip Hop: Atlanta" and "Love & Hip Hop: Miami" Premieres, VH1 Scores Its Highest Monday Prime Rating and Share in Over Two Years
The duo led VH1 to its highest Monday prime rating and share in over two years and dominated the night across social with 2.6M views.

[08/10/22 - 11:22 AM]
6.8 Million Unique Viewers Have Watched "On Patrol: Live" Since the Series Launch on July 22
With growing momentum since the premiere, the Saturday, August 6 telecast set new series bests in prime with 422,000 among adults 25-54 and 309,000 among adults 18-49 from 9pm - 12am.

[08/10/22 - 07:00 AM]
"Star Trek: Strange New Worlds" Reaches New Heights as the Most-Watched "Star Trek" Original Series Debut on Paramount+ Ever
The series is also off to a strong start internationally, ranking as one the top two most-watched original series on Paramount+ in the U.K.

[08/09/22 - 09:02 AM]
"Love Island USA" Becomes Most Streamed Unscripted Original Series on Peacock
In its first three weeks, Peacock's steamier and streamier version of "Love Island USA" has officially been crowned the most streamed original unscripted series on Peacock, and the third largest original launch overall on the platform.

[08/09/22 - 08:56 AM]
ABC Ties as No. 1 Network for 2nd Time in 3 Weeks in Adults 18-49
Driven by "The Bachelorette" and "Claim to Fame," ABC's Monday was the highest-rated night of the week in Adults 18-49 (0.8/8), tying NBC's Tuesday night (0.8/8).

[08/09/22 - 06:38 AM]
Netflix Top 10 Week of August 1: "The Gray Man" Enters Most Popular List; "The Sandman" Tops the TV List
Starring Tom Sturridge, the dark fantasy series appeared in the Top 10 in 89 countries.

[08/09/22 - 06:01 AM]
Discovery Channel Delivers Year Over Year Ratings Growth Among Key Demos in July
"Shark Week 34" (July 24-30) did not disappoint as the summer's most anticipated programming event delivered double digit (+10%) year over year ratings gains, marking the first time in four years (2018) that "Shark Week" delivered ratings growth.

[08/02/22 - 02:01 PM]
"Nightline" Is No. 1 in Total Viewers for the 3rd Straight Week
Season to date, "Nightline" is beating CBS' "The Late Late Show with James Corden" in Adults 25-54 and Adults 18-49 for the 7th consecutive year - since the 2015-2016 season.

[08/02/22 - 01:07 PM]
"Christmas in July" Makes Hallmark Channel the #1 Most-Watched During Total Day and Primetime for the Month
The stunt's three all-new original movie premieres delivered the #1 most-watched original entertainment cable program every Saturday for three consecutive weeks among Households, Women 18+ and Total Viewers.

[08/02/22 - 11:01 AM]
"Live with Kelly and Ryan" Delivers Week-to-Week Increases Across the Board
"Live with Kelly and Ryan" ranked as the week's No. 1 syndicated talk show in Households (1.5 rating-tie) and Women 25-54 (0.6 rating).

[08/02/22 - 09:07 AM]
Netflix Top 10 Week of July 25: "The Gray Man" and "Virgin River" Stay Atop the Film and TV Lists
"Stranger Things 4" and the Hawkins crew held on strong in the second spot with 57.72M hours viewed.