[12/30/09 - 07:42 AM]
July 7 Brand Evolution Powers Syfy to Most-Watched Year in History Among Women 18-34, Women 18-49 and Women 25-54
Syfy spins the numbers for the year to date.

[via press release from Syfy]




Syfy.com Posts Most Trafficked Year Ever in All Key Metrics

New York, NY -- December 30, 2009 -- Powered by the game-changing July 7 brand evolution, 2009 became the most watched year in Syfy's 17-year history among Women 18-34, Women 18-49 and Women 25-54.

Along with its #8 finish in Adults 18-49 for 2009, this marks Syfy's best Fourth Quarter ever among total viewers, Adults 18-34, Adults 18-49 (finishing #6, up from 2008's 4Q #9 finish) and the key women's demos (Women 18-34 and Women 18-49).

Audience gains were fueled by a diverse, imagination-driven programming schedule led by freshman sensation Warehouse 13, Eureka (3rd season), Ghost Hunters (5th season) and Destination Truth (3rd season)-- all hitting series highs in 2009 -- along with the Friday one-two punch of Stargate Universe (first season) and Sanctuary (2nd season).

2009 Brand Evolution (July-December)

During this period, Syfy soared to the #5 slot among cable entertainment networks in Adults 25-54 (751,000) and #6 in Adults 18-49 (668,000).

Along with the most-watched six-month period ever in total viewers and Adults 18-49, the brand evolution sparked the channel's top July-December performance among Adults 18-34 (averaging 267,000 viewers), Adults 18-49 (668,000), Adults 25-54 (751,000), and total viewers (1,386,000) compared to previous July-December time periods

This also generated new viewers (vs. 3Q '08) with total viewers +12%; Adults 18-34 + 19%; Adults 18-49 +13%, and Adults 25-54 +11%.

Syfy out-delivered its upscale viewers by +11% among Adults18-49 with $75K+ income and +17% among Adults 18-49s with $100K+ income

Fourth Quarter Ratings Highlights (vs 4Q '08)

Syfy finished as the #6 entertainment cable entertainment network in both Adults 25-54 and Adults 18-49, improving over last year's 9th place Adult 18-49 ranking

Syfy placed in the top 10 among total viewers, all key male demos and among Women 25-54

Syfy jumped +15% in Adults 18-34 (289,000), +10% in Adults 18-49 (699,000), +6% in Adults 25-54 (766,000) and +4% in total viewers (1,396,000)

Syfy rose +18% in Women 18-34 (132,000), +13% in Women 18-49 (334,000) and +8% in Women 25-54 (357,000)

Syfy also leaped +13% in Men 18-34 (157,000), +8% in Men 18-49 (365,000) and +4% in Men 25-54 (409,000)

2009 Ratings Highlights

Syfy was the 6th ranked entertainment cable entertainment network among Adults 25-54

Syfy ranked #8 among Adults 18-49, improving over last year's 9th place finish

Syfy also finished in the top ten among total viewers and Men 18-34, Men 18-49 and Men 25-54

Year-to-date, Syfy improved its upscale deliveries by +13% in Adults 18-49 with $75K+ income and +17% among Adults 18-49s with $100K+ income, in addition to garnering its best year ever in Women 18-34, Women 18-49, and Women 25-54.

2009 Syfy Programming Highlights

Warehouse 13

The most successful series in Syfy history, Warehouse 13 averaged a 2.8 HH rating, 1.62 million Adults 18-49, 2.03 million Adults 25-54 and 3.9 million total viewers. This is the highest-rated and most-watched season ever for a Syfy original series in Adults 25-54 and total viewers.


The second half of Eureka's season three delivered a 2.3 HH rating, 540,000 Adults 18-34, 1.38 million Adults 18-49, 1.7 million Adults 25-54 and 3.15 million total viewers.

This marks the first time Eureka has averaged over three million total viewers for a season and is also the program's best performance ever in Adults 18-34 and Adults 25-54.

Ghost Hunters

Best season ever for any Syfy original series in Adults 18-34, Adults 18-49, Women 18-49 and Women 25-54.

Ghost Hunters shattered the franchise record in total viewers (2.99 million), Adults 18-34 (834,000) Adults 18-49 (1.845 million) and Adults 25-54 (1.92 million), along with a 2.1 HH rating. Compared to season four, this represented increases of +5% in HH rating, +7% in total viewers, +11% in Adults 18-34, +7% in Adults 18-49, +8% in Adults 25-54 and +17% in Women 18-34.

Destination Truth

Destination Truth's season three averaged a 1.6 HH Rating, 2.2 million total viewers, 659,000 Adults 18-34, 1.3 Million Adults 18-49 and 1.38 million Adults 25-54, far and way its best season ever in the key demos.

Stargate Universe

The full season which includes Live + 7 DVR viewing data, Stargate Universe's first year has averaged 2.57 million total viewers, 1.63 million Adults 25-54, 1.43 million Adults 18-49 and 600,000 Adults 18-34, along with a 1.9 HH rating.

Compared to the 2008-09 Stargate Atlantis season 5, SGU jumped 51% in Adults 18-34, 33% in Adults 18-49, 28% in Adults 25-54 and 22% in total viewers.


Sanctuary Live+7 DVR viewing data for its second season to-date is averaging a 1.6 HH rating, 2.1 million total viewers, 1.245 million Adults 25-54 and 967,000 Adults18-49.

Scare Tactics

The fall season averaged a 0.96 HH rating, 355,000 Adults 18-34, 767,000 Adults 18-49, 768,000 Adults 25-54 and 1.39 million total viewers.

Compared to the Fall 2008 season, Scare Tactics was up +11% in Adults 18-34, +28% in Adults 18-49, +24% in Adults 25-54 and +26% in total viewers.

Syfy.com (preliminary final 2009 data)

2009 marks Syfy.com's best year ever in all key metrics with double digit increases year to year across the board

3.6 million unique users (+11% vs 2008); 5.7 million visits (+14%); 33.7 million page views (+16%); 5.3 million video streams (+39%)

Time spent is 15.7 minutes per visit (+33%) and 25.2 minutes per unique (+38%)

Syfy Game Center, Sci Fi Wire, DVICE and Fidgit all delivered their best years ever in page views as well

Syfy Rewind has its best year ever in streams and time spent

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 95 million homes, Syfy is a network of NBC Universal, one of the world's leading media and entertainment companies. (Syfy. Imaginegreater.)

  [december 2009]  


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