or


[01/02/08 - 10:32 AM]
Oxygen Scores Best Year Ever with Year-To-Year Gains Across the Board
Oxygen spins the numbers for 2007.

[via press release from Oxygen]

OXYGEN SCORES BEST YEAR EVER WITH YEAR-TO-YEAR GAINS ACROSS THE BOARD

OXYGEN SCORES BEST YEAR EVER WITH YEAR-TO-YEAR GAINS ACROSS THE BOARD

Network Shows Increases Among Households, Key Demos and Total Viewers in 2007

New York � January 2, 2008 � Coming off the successes of original programming such as "Tori & Dean: Inn Love," "Snapped" and "The Bad Girls Club," Oxygen saw its best year ever in primetime among W18-49, W18-34, P18-49 and Total Viewers. Additionally, Oxygen has seen ten consecutive quarters of year-to-year growth for W18-49, W18-34 and P18-49 in primetime.

Oxygen scored impressive gains among young women this year. Primetime impressions for W18-34 increased 34% (59,000) over 2006. Additional Primetime increases were seen for all key demographics: 113,000 W18-49 (+27% versus prior year); 157,000 P18-49 (+23%) and 299,000 P2+ (+19%).

"Oxygen had a great year -- achieving a 34% increase in the target demographic (women 18- 34) is a phenomenal accomplishment," said Lauren Zalaznick, President of Bravo Media and Oxygen Media. "Now with the power of the NBCU family, the potential for growth on all platforms is tremendous."

Oxygen's new original series performed well in 2007. "The Bad Girls Club" was Oxygen's most watched series to date with an average of 358,000 W18-49 viewers. "Tori & Dean: Inn Love," the network's second most watched original series, saw an 8% increase over the previous season with 332,000 W18-49.

Returning original series continued to deliver for Oxygen. Most notably, "Snapped" saw its most successful season ever averaging 221,000 W18-49 impressions in season six -- an increase of 16% over season five. "The Janice Dickinson Modeling Agency" showed a 24% increase in W18-49 from its freshman season.

In 2007, Oxygen launched the "Who Cares About Girls" initiative � a series of original documentaries. The series gained momentum throughout the year � garnering more impressions with each installment. The premiere of "Daughters Left Behind" averaged 409,000 viewers (P2+) and "Slave Girls of India" averaged 547,000 viewers (P2+). Finally, "Mo'Nique: Behind Bars" was the network's most watched documentary to date with 712,000 total viewers tuning in for the premiere. Our non-profit partners also saw a spike in donations following each airing.

Oxygen original movies continued to win over viewers and critics. Mary Louise-Parker's performance as Zenia in the original movie "The Robber Bride" garnered Oxygen's first Primetime Emmy� nomination and a tune-in of 602,000 total viewers for premiere.

Growth at Oxygen went beyond on-air programming. Oxygen's digital properties saw a substantial increase of 59% in average unique visitors per month (1.8 million). Page views also saw an increase of 56% to 14.9 million average page views per month.

Source: Nielsen Galaxy Explorer Most current data stream, Live + 7 Day through 12/09/07, blended with Live + Same Day through 12/25/07. Online statistics based on Insight XE.





  [january 2008]  
S
M
T
W
T
F
S
  


· BAD GIRLS CLUB, THE (OXYGEN)
· JANICE DICKINSON MODELING AGENCY, THE (OXYGEN)
· ROBBER BRIDE, THE (OXYGEN)
· SNAPPED (OXYGEN)
· TORI & DEAN: HOME SWEET HOLLYWOOD (OXYGEN)





most recent ratings | view all posts
[03/26/24 - 03:15 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Leading CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (+1% - 925,000 vs. 912,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[03/26/24 - 10:04 AM]
Netflix Top 10 Week of Mar. 18: "Irish Wish" and "The Gentlemen" Take the Top Spots
"3 Body Problem," the new sci-fi series from David Benioff, D. B. Weiss, and Alexander Woo, began its invasion in second place with 11M views over four days.

[03/26/24 - 10:04 AM]
ESPN Platforms Deliver Most-Watched Women's NCAA Tournament First Round on Record
First Round action amassed 1.5 billion total minutes viewed, making it the most-consumed First Round on record.

[03/26/24 - 09:42 AM]
Top Original Series on Discovery, HGTV, Food Network, Investigation Discovery and TLC Helped Drive Warner Bros. Discovery to Deliver a 40 Percent Share of Adult Viewing on Sunday, March 17
In addition, WBD's strong March 17 performance was bolstered by the HBO original series "Curb Your Enthusiasm."

[03/20/24 - 12:41 PM]
Epic Drama "9-1-1" Scores Big on New Broadcast Home, ABC
After three days of viewing on its new broadcast home - ABC - as well as on Hulu and digital platforms, "9-1-1" jumped to 8.85 million Total Viewers, marking its most-watched multiplatform telecast since November 2022.

[03/20/24 - 09:15 AM]
"The Oscars" Tops 21 Million Multiplatform Viewers to Hit 4-Year High
After seven days of viewing on ABC, Hulu and digital platforms, the 96th Oscars grew to 21.01 million Total Viewers and hit a 4.35 rating among Adults 18-49.

[03/19/24 - 05:22 PM]
ABC's "The Bachelor" Hits 2-Year High in Total Viewers
"The Bachelor" skyrocketed +178% after just three days of multiplatform viewing (0.68 rating to 1.89 rating) and picked up an additional +2.44 million Total Viewers (3.82 million to 6.26 million).

[03/19/24 - 08:46 AM]
Netflix Top 10 Week of Mar. 11: "Damsel" and "The Gentlemen" Continue Their Reigns at No. 1
Fan-favorite "Avatar: The Last Airbender" held strong in second place in its fourth week on the list with 5.2M views.

[03/19/24 - 07:19 AM]
ESPN's Most-Watched Season of "NBA Saturday Primetime on ABC" in Five Years
The 2023-24 campaign averaged 3,133,000 viewers, up 12 percent from last year (2,801,000).

[03/15/24 - 09:30 AM]
ABC's "Will Trent" Grows to New Series High in Total Viewers
The series catapulted by +219% among Adults 18-49 (1.15 rating vs. 0.36 rating) after seven days of multiplatform viewing and increased by +4.19 million Total Viewers (9.02 million vs. 4.83 million) over its initial Live+Same Day average.

[03/14/24 - 12:02 PM]
"Tamron Hall" Grows Week to Week by Double Digits in Women 25-54 and 18-49
"Tamron Hall" scored its best performance since May in Women 18-49 and hit an 8-week high in Women 25-54.

[03/14/24 - 11:30 AM]
Season Premiere of ABC's "The Bachelor" Marks Series' Strongest Multiplatform Telecast in Nearly 3 Years
The season premiere shot up more than 5 times over its initial Live+Same Day rating among Adults 18-49, skyrocketing by +432% after 35 days of multiplatform viewing to score its biggest delayed-viewing increase ever.

[03/12/24 - 03:36 PM]
ESPN Platforms Wrap Up Successful Women's College Basketball Regular Season Slate
The 2023-24 regular season averaged 476,000 viewers across games on ESPN and ABC.

[03/12/24 - 09:56 AM]
Netflix Top 10 Week of Mar. 4: "Damsel" and "The Gentlemen" Take the Top Spots
"Avatar: The Last Airbender," which was recently renewed for two more seasons, held strong in second place with 9.1M views as the social fandom continues to heat up.

[03/11/24 - 04:30 PM]
Earlier Start Time Propels "The Oscars" on ABC to Hit 4-Year High in Viewers
Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 rating among Adults 18-49 based on Fast National Live+Same Day program data.