FYI UNITES CLASSIC CAR ENTHUSIASTS ACROSS AMERICA IN "UNITED WE DRIVE" LIMITED SERIES
United We Drive Premieres Thursday, February 3rd at 10PM on FYI with Multi-Platform Vignettes Across Linear, Digital & Social Platforms
NEW YORK, NY - January 27, 2022 - FYI is bringing diversity and inclusion to the forefront of automotive storytelling with a new multiplatform limited series, United We Drive, on A+E Networks' DRIVE block. Hosted by NASCAR Cup Series driver, Daniel Suárez, United We Drive, explores the stories of genuine friendships between people from different walks of life forged over a shared love of classic cars. The limited series will air two 30-minute back-to-back episodes Thursday, February 3rd at 10PM on FYI. Complementary 60-second short form pieces will air across the DRIVE block on FYI and The HISTORY Channel, while bespoke 2-3 minute pieces are featured on FYI's YouTube and Facebook pages.
Classic car enthusiasts also have the chance to be featured in future United We Drive episodes and bespoke content by submitting their own stories on FYI's website.
"The original concept for United We Drive came from a classic car enthusiast who found that his love of classic cars created lasting friendships in seemingly unlikely places," said Christian Murphy, head of Enthusiast Brands at A+E Networks. "His story and the others featured in the series will surprise viewers, and hopefully teach us all something about finding common ground. Of course, United We Drive will also dig into the amazing features of the cars and highlight the outstanding work of these collectors, which ultimately brought them together."
Each magazine-style episode reveals stories of people who have experienced the unifying passion and power of classic cars, underscoring how a shared admiration for automotive craftmanship can unite people from all races, genders, ages, and economic statuses. Daniel Suárez of NASCAR's Trackhouse Racing Team takes viewers on a heartfelt joyride, introducing each story and sharing some of his own experiences on the path to racing success. Suárez was the first Mexican driver to win the NASCAR Xfinity Series Sunoco Rookie of the Year award in 2015 and in 2016 became the first foreign-born driver to win the NASCAR Xfinity Series Championship as well as the first NASCAR Drive for Diversity graduate to win a NASCAR national series title.
United We Drive is an original concept by Sanford Robinson. The series was produced by Z Media Ventures. Executive Producers for Z Media Ventures include Jim Zarchin, Krista Liney and Trevor Greene. The series was executive produced by Sanford Robinson and Peter Neal. Executive Producer for FYI is Christian Murphy.
FYI,TM inspires the 'enthusiast' in us all by highlighting those who live life to the fullest and pursue their passions and interests. Bringing together in one place a range of enthusiast lifestyle genres - from cars to all things home, the great outdoors to the amazing stories behind collectibles and much more - FYI, takes viewers inside the worlds of passionate enthusiasts who live their lives on their own terms. FYI is part of the A+E Networks portfolio. For more information, visit https://www.aenetworks.com/brands/fyi