FX to Launch SOUND FX Campaign Utilizing Multi-City Art Installations to
Engage Audiences Around FX Brand
SOUND FX consists of immersive and captivating sound art experiences focused on FX content and will be activated in in New York City, Chicago, and Los Angeles
New York, NY - September 2, 2021 - FX today announces SOUND FX, its multi-city campaign to promote its most popular properties including American Horror Story, Archer and What We Do in the Shadows among others which now stream on FX on Hulu. FX will collaborate with internationally acclaimed artists and sculptural designers to create outdoor immersive sound and art installations in New York City, Chicago and Los Angeles, where fans can interact with sensory experiences built around genres in which many of FX's shows encompass including drama, comedy and horror.
Art installations at each location will showcase a particular FX genre through the soundscapes that it produces by featuring 'hero' shows that rise to the top of the soundscape. The titles featured in the art installations include key FX programs that have helped to drive affinity for the FX brand. Additionally, while on-site, attendees will be able to complete a digital quiz that will identify their FX profile and recommend shows for them to watch based on the results.
FX tapped the award-winning experiential marketing agency, Creative Riff, to produce the program in collaboration with SOFTlab, Emilie Baltz, and Vita Motus to create the sculptural designs. FX 's full line-up of interactive art installations include:
New York City, September 9-13
○ Location: Hudson Yards
○ Designed by: SOFTlab, a NYC based design studio that combines a research-based design practice with technology and craft
Chicago, September 16-20
○ Location: Congress Plaza South
○ Designed by: Emilie Baltz, an artist whose work uses the five senses to tell stories that deepen engagement with self and society
Los Angeles, September 23-27
○ Location: Grand Park
○ Designed by: Vita Motus, a woman-owned, multidisciplinary production design firm driven by artistic passion and grounded in industrial expertise
FX is home to acclaimed and award-winning television available on the FX on Hulu streaming hub, the FX, FXX and FXM cable networks, and the video on-demand service FXNOW. FX on Hulu offers next day access to FX and FXX current series, FX's library of legacy series, and exclusive original programming, including Devs, Mrs. America, A Teacher, American Horror Stories, Reservation Dogs and the upcoming Y: The Last Man, The Old Man, Fleishman is in Trouble, Class of '09 and Under the Banner of Heaven. FX additionally features the drama series Mayans M.C., Pose, Snowfall and Taboo; the limited series American Horror Story, American Crime Story, Fargo, FEUD, Black Narcissus and the upcoming Pistol and Shōgun; the comedies Archer, Atlanta, Better Things, Breeders, DAVE, It's Always Sunny in Philadelphia, What We Do in the Shadows and the upcoming Little Demon; the half-hour series Mr Inbetween, The Choe Show and The Premise; the weekly short-form comedy programming showcase Cake; and a growing slate of docuseries and documentary features, including The New York Times Presents, The Most Dangerous Animal of All, AKA Jane Roe, A Wilderness of Error, Hip Hop Uncovered; Hysterical, PRIDE and the upcoming Welcome to Wrexham. FX is the former home of The Shield, Nip/Tuck, Rescue Me, Damages, Sons of Anarchy, Justified and The Americans. FX's library of acquired box-office hit movies is unmatched by any ad-supported television network, with FXM featuring classic films, contemporary hits, award-winning features and short-form original programming. FXX is also the cable home to The Simpsons, the longest-running comedy in TV history. Over the past decade, FX has received 385 Emmy(R) Award nominations and won 68 Emmys. FX has earned the most Emmy(R) Award nominations of any ad-supported cable brand for 10 consecutive years.
About Creative Riff
Creative Riff curates conversion-driving experiences designed to create memorable moments, drive brand performance, and deliver impactful connections with a brand's community. Focused on the personal experience, Creative Riff knows what people want from their experiences and how to create lasting connections. From small events to large multi-million dollar pop-up experiences, Creative Riff leads all experiential marketing within the Stadiumred Group.