or


[07/06/11 - 12:16 PM]
USA Network and Capital One Partner on Second Season of Hit Series "Covert Affairs"
The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham and Sendhil Ramamurthy.

[via press release from USA]

USA NETWORK AND CAPITAL ONE PARTNER ON SECOND SEASON OF HIT SERIES "COVERT AFFAIRS"

Capital One Re-Teams with USA Giving Viewers On-Air and Interactive Online Experience with Double Rewards

NEW YORK - July 6, 2011 - USA Network and Capital One announced today the next chapter in their long history of partnerships, this time focused on promoting the Capital One Venture Card during the second season of USA's hit series COVERT AFFAIRS. USA is integrating Capital One's brand on-air and in original digital content. The on-air offering includes a sponsorship of two custom Character Builder vignettes featuring Christopher Gorham (who plays Auggie Anderson) and Sendhil Ramamurthy (who plays Jai Wilcox) speaking to the world in which their CIA characters work and play. The online extension features a digital hub in which USA provides fans with a centralized place to not only interact with the program, but learn more about what they need for their own spy travel.

"As viewing habits continue to fragment, USA is constantly innovating new ways for our partners to engage with our series and fans across multiple screens," said Alexandra Shapiro, senior vice president, brand marketing and digital, USA. "Capital One's Venture Card double miles theme and promotions dovetail perfectly with both the viewing habits of our audience as well as our globe-trotting COVERT AFFAIRS agents who film on location through the globe."

"We are excited about working with USA and COVERT AFFAIRS as we have found the perfect way to illustrate the benefits of the Capital One Venture Card," said Marc Mentry, managing vice president, advertising and sponsorships for Capital One. "In fact, Auggie Anderson and Jai Wilcox both exemplify the perfect travel experts, who like our card members, are never barred by blackout dates or expirations."

The Character Builder vignettes are also featured within The Spy's Guide to Travel, created and designed specifically for Capital One. The section features travel tips, must-have accessories and vacation destinations that only a spy would love as well as vital necessities such as the best credit card to have in your wallet: Capital One's Venture Card. Located on usanetwork.com, The Spy's Guide to Travel will inform and reward fans with double points that can be redeemed for real and virtual prizes in COVERT AFFAIRS' popular online affinity program, Covert Operatives. There is also a co-branded canvas element with video and links back to the customized elements.

Beginning Tuesday, June 28 (and continuing through the remainder of the season), Capital One and USA invited viewers to join the online conversation through Character Chatter, USA's innovative social platform that funnels live feeds from all social communication portals, and streams them online during the original episode.

The marketing campaign culminates with Capital One's sponsorship of the COVERT AFFAIRS summer season finale on Tuesday, August 9, when Capital One will be the exclusive financial category marketing partner for the concluding episode.

The sophomore season of COVERT AFFAIRS stars Golden Globe�-nominated Piper Perabo as Annie Walker, a young CIA operative whose exceptional linguistic skills make her invaluable to the Agency in missions that span the globe. While she's quickly becoming a seasoned field operative, Annie's career continues to intrude on her personal life as she strives to balance a "pseudo-normal" life with her high-octane adventures as a covert operative. The series also stars Christopher Gorham, Peter Gallagher, Sendhil Ramamurthy, Kari Matchett and Anne Dudek. From Universal Cable Productions, COVERT AFFAIRS is executive produced by Doug Liman and David Bartis through Hypnotic and written and executive produced by Matt Corman and Chris Ord.

USA Network is the #1 network in all of basic cable and is seen in over 102 million U.S. homes. A division of NBCUniversal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBCUniversal Cable a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.





  [july 2011]  
S
M
T
W
T
F
S
     


· COVERT AFFAIRS (USA)





[04/23/24 - 03:01 PM]
"Tamron Hall" Grows Week to Week in Women 18-49 Hitting 6-Week High and Ranking No. 2 Among All Syndicated Talk Shows
In addition, "Tamron Hall" turned in increases for the same week last year in Households and Women 18-49.

[04/23/24 - 03:00 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers, Up Week-to-Week in Adults 18-49
Season to date, "Nightline" is growing versus the comparable weeks last season in Total Viewers (916,000 vs. 913,000), posting its largest overall audience in 3 years - since the 2020-2021 season.

[04/23/24 - 01:54 PM]
Great American Family Announces Danica McKellar Set to Star in "A Royal Christmas Ball" (wt), Co-Starring Oliver Rice, Part of Great American Christmas 2024
In the film, Chelsea Jones (McKellar) is a dance instructor and studio owner in Chicago who inspires kids to find themselves through dance.

[04/23/24 - 12:34 PM]
Sports Personalities Joy Taylor and MJ Acosta-Ruiz to Host Season 2 of Fuse Media's Hit Trailblazing Series "Like a Girl"
The company is also announcing the launch of "She Leads," a short-form series celebrating women breaking barriers.

[04/23/24 - 12:05 PM]
Bravo's "Below Deck Mediterranean" Sets Sail for New Season in Athens, Greece on Monday, June 3 at 9 p.m. ET/PT
Capt. Sandy Yawn, is joined by franchise-favorite Chief Stew Aesha Scott, who returns to the Med where her yachting career began.

[04/23/24 - 11:22 AM]
Viewership for April 21 Edition of ESPN "Sunday Night Baseball" - Texas Rangers vs. Atlanta Braves - Up 24 Percent From Last Year
The reigning World Series Champion Texas Rangers 6-4 victory over the Atlanta Braves averaged 1,623,000 viewers, up from 1,309,000 viewers for last New York Mets vs. San Francisco Giants game.

[04/23/24 - 11:04 AM]
Netflix Top 10 Week of Apr. 15: "Rebel Moon - Part Two: The Scargiver" Debuts at #1; "Baby Reindeer" Rises to the Top
List mainstays included "3 Body Problem," which spent its fifth week on the list in third place (3.2M views), and Guy Ritchie's aristocratic gangster series "The Gentlemen," which spent its seventh week on the list in sixth place (2.9M views).

[04/23/24 - 09:59 AM]
The Gang is Back Again... Prime Video Reveals Premiere Date and First-Look Images for Third Season of Stephen Merchant's Critically Acclaimed Comedy-Drama "The Outlaws"
All five episodes of the comedy thriller from creator, star, and award-winning writer and director Stephen Merchant, will debut on May 31.

[04/23/24 - 09:32 AM]
ABC News Studios Presents "Michael Strahan x Jon Bon Jovi: Halfway There"
The one-hour special premieres this Sunday, April 28 on ABC.

[04/23/24 - 09:31 AM]
ABC News Announces "20/20" Primetime Special for Robin Roberts' Exclusive Interview with WNBA Star Brittney Griner
"Prisoner in Russia: The Brittney Griner Interview" airs Wednesday, May 1 on ABC.

[04/23/24 - 09:01 AM]
Paramount+ Announces Star-Studded Cast for Ninth Season of "RuPaul's Drag Race All Stars"
In this new season, due May 17, eight fan-favorite queens return to use their drag superpowers for good, competing to win a supersized donation of $200,000, provided by The Palette Fund, for a charity of their choosing.

[04/23/24 - 07:38 AM]
Date Announcement & First Look: "Shoresy" Season 3 Premieres June 21 on Hulu
The series returns for season three on Friday, June 21 with all six new episodes exclusively in the U.S. on Hulu.

[04/23/24 - 07:16 AM]
Video: "Atlas" - Official Trailer - Netflix
A brilliant counterterrorism analyst with a deep distrust of AI discovers it might be her only hope when a mission to capture a renegade robot goes awry.

[04/23/24 - 06:20 AM]
Video: Apple TV+ Debuts Trailer for Fourth Season of Critically Acclaimed Comedy "Trying"
"Trying" will return for its eight-episode fourth season of on Wednesday, May 22 on Apple TV+ with the first two episodes, followed by new episodes every Wednesday through July 3.

[04/23/24 - 06:01 AM]
"The Spiderwick Chronicles" Makes Roku Channel History with Record-Setting Opening
The series also earned the highest daily reach and most hours streamed of any title to ever debut on The Roku Channel in a singular day.