or


[01/28/09 - 02:14 PM]
NBC.com's Mobile Initiatives Post Explosive Growth
"Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle" top the list of full episode streams.

[via press release from NBC]

NBC.COM'S MOBILE INITIATIVES POST EXPLOSIVE GROWTH

Mobile Full Episodes and Smart Phone Sites Led Record Traffic

UNIVERSAL CITY, Calif. - January 28, 2009 - NBC.com today announced record-breaking traffic to its mobile sites in 2008. NBC.com's many innovative firsts - streaming full episodes on a broadcast network's mobile site and platforms tailored to smart phones such as Apple's iPhone - drove total page views to 31 million for 2008, up from one million for the year prior. The announcement was made by Vivi Zigler, President, NBC Universal Digital Entertainment.

"NBC.com's leadership in the mobile space paid off in '08," said Zigler. "We believe in giving users entertaining content that is easily accessible and these numbers validate that strategy."

A combination of new functionality and compelling content drove growth for the year. Among them - the introduction of ad supported full episodes - in particular proved popular, making up the majority of the more than 2.5 million mobile videos streamed in 2008; interactive SMS features for programs such as "Heroes" and the "Biggest Loser" made important inroads in the convergence between mobile, online, and on-air entertainment; adapting content to harness the unique capabilities of smart phones such as touch screens and accelerometers; making online social networking features available on mobile devices; and providing regular digital content such as photos, schedules, and episode recaps in accessible, straightforward show sites.

These features are proving popular with other groups as well - NBC.com's mobile features have won awards such as the Mobile Entertainment Webby for the "Heroes" mobile site.

2009 will bring even more mobile innovation from NBC.com. iPhone apps from "The Office" and "Heroes" launch soon, as will user blogs and advanced commenting. NBC.com recently bucked industry trends by developing in-house mobile publishing platforms that allow NBC.com to simultaneously publish across disparate media, including online and mobile, and eventually internet connected televisions.

Mobile traffic highlights from 2008 include:

--Mobile traffic reached 4.2 million page views in December '08, an increase of twelve times the amount delivered in December '07. In '08, traffic totaled 32.9 million page views.

--Mobile page views experienced a 60% increase from Q3 (9.5 million) to Q4 (15.1 million) in 2008.

--A total of 1.8 million mobile video streams were generated during the fall season (September - December '08), 1.3 million of those were full episodes and 520,000 short video streams.

--Page views via the iPhone reached 6.7 million and uniques registered 900,000 during the fall season (September - December '08).

--Top five shows by pageviews - "Heroes," "The Office," "SNL," "Deal or No Deal" and "30 Rock"

--Top five shows by full episode streams - "Heroes," "The Office," "SNL," "Knight Rider" and "Lipstick Jungle"

Data provided by Omniture.

NBC.com, the Emmy Award-winning broadcast network website, is a leading online and mobile destination for television and interactive entertainment. With both derivative and web-exclusive programming, NBC.com pioneered the "360" experience with "Heroes 360," which gave viewers a way to extend their entertainment experience beyond the broadcast, and the first weekly social networking experience attached to a primetime entertainment program with "Dunder Mifflin Infinity." The site offers full episode streaming of many NBC Entertainment shows as well as short clips, interactive games and social networking, including user-generated content. NBC.com continually develops new ways for consumers to experience entertainment content on both existing and emerging platforms. The site is the recipient of multiple Emmy and Webby awards for its content and applications. Please log on to www.nbc.com to learn more.





  [january 2009]  
S
M
T
W
T
F
S
    


· 30 ROCK (NBC)
· BIGGEST LOSER, THE (USA)
· DEAL OR NO DEAL (CNBC)
· HEROES (NBC)
· KNIGHT RIDER (NBC)
· LIPSTICK JUNGLE (NBC)
· OFFICE, THE (NBC)





[03/28/24 - 10:04 AM]
Bravo Reveals Returning Cast for "The Real Housewives of New York City" Season 15
After a successful first bite out of the Big Apple, all six ladies of Bravo's "The Real Housewives of New York City" will return for season 15, including Sai De Silva, Ubah Hassan, Erin Lichy, Jenna Lyons, Jessel Taank and Brynn Whitfield.

[03/28/24 - 10:03 AM]
Matt Barnes and Anansa Sims Give a Close-Up Look at Navigating Love, Co-Parenting, Fame and More in New Series, "The Barnes Bunch," Premiering Friday, April 19 at 10PM ET on WE tv
This endearing new series follows NBA champion and successful Podcaster, Matt Barnes, alongside his fiancée, model and reality personality, Anansa Sims, as they navigate love, forgiveness, and personal growth while reconciling their past.

[03/28/24 - 10:01 AM]
Video: "Dan Da Dan" - Official Trailer - Netflix Anime
This is the story of Momo, a high school girl from a family of spirit mediums, and her classmate Okarun, an occult freak.

[03/28/24 - 10:01 AM]
"Karamo" Renewed for Third Season in National Syndication
"Karamo" is hosted by reality television personality, author, actor, producer and activist Karamo.

[03/28/24 - 09:31 AM]
Video: "Neal Brennan: Crazy Good" - Official Trailer - Netflix
Comedian Neal Brennan riffs in this stand-up special on crypto, social media flexes, sex compliments and the link between greatness and mental health.

[03/28/24 - 09:03 AM]
ESPN+ Unveils Major League Baseball Game Schedule for March and April
ESPN+ will stream a game every day in April, featuring all thirty Major League Baseball Clubs.

[03/28/24 - 09:01 AM]
Video: "Jurassic World: Chaos Theory" - Teaser Trailer - Netflix After School
Set six years after the events at Camp Cretaceous, members of "The Nublar Six" are struggling to find their footing off the islands, navigating a world now filled with dinosaurs and people who want to hurt them.

[03/28/24 - 09:01 AM]
WWE on A&E Continues with Gabriel "Fluffy" Iglesias Joining "WWE Rivals" & More "WWE's Most Wanted Treasures" & "Biography: WWE Legends"
Kicking off on Sunday, April 14, "WWE's Most Wanted Treasures" will feature WWE Hall of Famers Booker T, Mick Foley, and Lita as they hunt for iconic memorabilia and share the history behind some of the most famous items in WWE history.

[03/28/24 - 09:00 AM]
"The Omen" Complete Franchise, Streaming Now on Hulu
To celebrate the new theatrical release, catch up on the supernatural saga with all five films available to stream on Hulu!

[03/28/24 - 08:29 AM]
Video: Prime Video Releases the Official Trailer for Horror Anthology Series "THEM: THE SCARE" Starring Deborah Ayorinde, Luke James, Pam Grier, and More!
This second installment will consist of eight episodes and premieres on Thursday, April 25, in more than 240 countries and territories worldwide.

[03/28/24 - 08:16 AM]
Netflix Lights Up the Sky with 1,000 Drones to Reveal May 1 Launch Date for Sanjay Leela Bhansali's Epic Saga, "Heeramandi: The Diamond Bazaar"
In the series, arch nemeses Mallikajaan and Fareedan are locked in a battle for succession of Heeramandi, where courtesans reign as queens.

[03/28/24 - 08:01 AM]
Video: "The Sympathizer" - Official Trailer - Max
Based on the Pulitzer Prize-winning novel by Viet Thanh Nguyen, the limited series premieres April 14.

[03/28/24 - 07:03 AM]
Video: Paramount+ Reveals Teaser Trailer and Announces June 2 Premiere Date for the Third Season of "Mayor of Kingstown"
In season three, a series of explosions rock Kingstown and its citizens, as a new face of the Russian mob sets up shop in the city, and a drug war rages inside and outside prison walls.

[03/28/24 - 07:01 AM]
Video: "Unfrosted" - Official Trailer - Netflix
In a time when milk and cereal ruled breakfast, a fierce corporate battle begins over a revolutionary new pastry. A Pop-Tart comedy from Jerry Seinfeld.

[03/28/24 - 06:31 AM]
Netflix Announces Agatha Christie Series "The Seven Dials Mystery" by "Broadchurch" Writer Chris Chibnall
"The Seven Dials Mystery" is the first series to go into production with Orchid Pictures and will begin filming this summer.