or


[07/21/08 - 01:39 PM]
Magid Media Labs Proves That CBS Online Video Streaming Delivers Younger Audiences to Its Shows
The study notes that "having full episodes available online is complementary to network broadcasts in that it delivers CBS a net positive audience."

[via press release from CBS]

MAGID MEDIA LABS PROVES THAT CBS ONLINE VIDEO STREAMING DELIVERS YOUNGER AUDIENCES TO ITS SHOWS

Study of 50,000 Also Reveals Online Viewing Drives More Audiences to Network Television

NEW YORK - CBS Interactive today announced the results of an ongoing study of nearly 50,000 individuals who have watched full episodes streamed online across the CBS Audience Network. The study, conducted by Magid Media Labs, underscores three main findings: CBS's video streaming of full-episodes attracts a younger audience; online viewers are incremental to broadcast viewers, and online video streaming is a net positive for CBS because it drives Web viewers to television.

Key findings of the CBS Audience Network study by Magid Media Labs include:

The median age of those streaming full episodes of CBS programming online is 38 years.

Having full episodes available online is complementary to network broadcasts in that it delivers CBS a net positive audience, with 35% of the online video-watching audience saying they are now more likely to watch CBS programming on television because they connected with the shows online.

On average, nearly half of CBS's online video streaming audience is incremental, with 46% saying they only or mostly watch online. A majority of these same viewers say having the content available online is not a factor in their decision not to watch on TV, thus making their online viewing additive.

"The results are clear: by making their programming available through the CBS Audience Network, CBS has expanded the reach and audience for its content without impacting their traditional television viewership," said Jaime Spencer, Director, Magid Media Labs. "In fact, nearly half of CBS's online audience is composed of viewers who only or mostly watch online, which opens the door to a net gain of 21 percent of Web-only viewers who are now more likely to watch TV because they connected with the show online."

"This is a new world where people can watch anything, anywhere, anytime, and on any screen," said David Botkin, Senior Vice President, Research & Audience Analytics, CBS Interactive. "These findings confirm what we've believed all along - online viewing is complementary to broadcast viewing, so making our programming more accessible to people drives awareness, interest, and ratings both online and on-air. In addition, getting 50,000 of our online users to participate in such a survey is a testament to the passion they have for CBS programming as well as to the hundreds of partners making up the CBS Audience Network who distribute our content in an open, non-exclusive manner."

In addition to these findings, 68 percent of respondents said that the CBS Audience Network had the "right amount" of advertising on the site. Overall, 50 percent of respondents correctly recalled the brand of an ad they saw during their viewing experience, and 18 percent of those who recalled an ad said that they were more influenced to make a purchase decision, and purchase intent was even higher (31 percent) for certain items like consumer package goods.

About CBS Audience Network

With CBS.com serving as its hub, the CBS Audience Network has more than 300 partners including TV.com, AOL, Microsoft, Yahoo, Comcast, Joost, Bebo, Netvibes, Sling Media and Veoh and social application partners including Automattic, Brightcove, Clearspring, Goowy Media, meebo, MeeVee, Musestorm, Ning, RockYou!, Slide, VideoEgg, Voxant and vSocial, as well as Web sites from CBS's owned television, radio and affiliated stations. The growing slate of CBS entertainment, news and sports content available includes a roster of full episodes, clips and highlights based on CBS and Showtime programming as well as original made-for-the-web content from EyeLab, a programming unit that produces and distributes short form video to the CBS Audience Network. All content is ad supported and free to consumers.

About CBS Interactive

CBS Interactive, a division of CBS Corporation, is the best online content network for information and entertainment. Its portfolio of leading brands, which include CNET, CBS.com, CBSSports.com, GameSpot, TV.com, BNET, and Last.fm, span popular categories like entertainment, sports, news, technology and business. With more than 150 million people visiting its properties each month, CBS Interactive is a global Top 10 Web property.





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/02/22 - 01:36 PM]
NBC Picks Up Nine Additional Episodes of the New Comedy Series "Lopez vs Lopez"
Said order brings its first season total to 22 episodes.

[12/02/22 - 10:05 AM]
The Ultimate Robot Combat Competition Series Returns When "BattleBots" Premieres Thursday, January 5 on Discovery Channel
Featuring 50 teams from across the globe, sparks fly and robots die in the iconic BattleBox arena at Caesars Entertainment Studios as teams vie for the sports top prize: The Giant Nut.

[12/02/22 - 10:01 AM]
Universal Pictures "Ticket to Paradise" to Stream Exclusively on Peacock December 9
Academy Award winners George Clooney and Julia Roberts reunite on the big screen as exes who find themselves on a shared mission to stop their lovestruck daughter from making the same mistake they once made.

[12/02/22 - 10:01 AM]
Video: "Paradise PD" Season 4 - Official Trailer - Netflix
Without a functioning police force, the town faces threats from scheming billionaires, vindictive artists, backstabbing AI and more.

[12/02/22 - 09:02 AM]
Video: Apple TV+ Winter 2022 & Beyond - Official Preview
Coming in 2023: new series "Masters of the Air," "Shrinking," "Wool" and "Hello Tomorrow!" plus original features "Tetris" and "Sharper."

[12/02/22 - 09:01 AM]
Apple TV+ Announces Season Two Renewal for Hit Psychological Thriller "Surface," Starring and Executive Produced by Gugu Mbatha-Raw
"I am thrilled to continue this journey and dive deeper into the tension and mystery of 'Surface' with with this brilliant team," said star and executive producer Gugu Mbatha-Raw.

[12/02/22 - 08:31 AM]
Video: "Dance Monsters" - Official Trailer - Netflix
In this feel-good competition, amateur dancers disguised as motion capture monsters bring their best moves, hoping to wow our panel of judges and win $250,000.

[12/01/22 - 01:25 PM]
E! Cordially Invites You to the Wedding of a Lifetime as "Nikki Bella Says I Do" Four-Part Special Event Premieres Jan. 26 at 9 P.M. ET/PT
WWE Superstar, Nikki Bella and "Dancing with the Stars" champion, Artem Chingvintsev share all of their special moments from planning, throwing a joint bachelor and bachelorette celebration and the ultimate decision to get married in the city of lights on their four-part special event.

[12/01/22 - 12:42 PM]
The Mandalorian and Grogu Return March 1 Only on Disney+
Season three of "The Mandalorian" kicks off on Wednesday, March 1.

[12/01/22 - 10:59 AM]
"Tamron Hall" Hits Its Most-Watched Week Since January with Over 1 Million Viewers on All 5 Days of the Week
Thursday's broadcast tied the show's highest-rated telecast on any day so far this season in Households (0.8 rating) and stood as the show's 2nd most-watched telecast (1.135 million) of the season.

[12/01/22 - 10:31 AM]
Video: "Sebastian Maniscalco: Is It Me?" - Official Trailer - Netflix
In a lively stand-up set, Sebastian acts out life's little agonies, from school drop-offs to off-leash dogs to date nights with his wife.

[12/01/22 - 10:01 AM]
Rosemarie DeWitt, Elliot Knight and Rob Benedict Join "The Boys"
DeWitt will play Hughie's mum with Simon Pegg returning as Hughie's dad.

[12/01/22 - 10:00 AM]
Max Original Documentary "Call Me Miss Cleo," From Gunpowder & Sky, Debuts December 15
This eye-opening film chronicles the rise, fall, and reinvention of controversial and revered '90s television psychic Miss Cleo and features testimonials with those closest to her, as well as actresses Raven-Symoné and Debra Wilson.

[12/01/22 - 10:00 AM]
Season Premiere of HGTV Series "My Lottery Dream Home" on Nov. 25 Delivers Strong Ratings for the Network
The premiere also performed well among upscale viewers, generating a .67 L3 rating among P25-54 and a .76 L3 rating among W25-54.

[12/01/22 - 10:00 AM]
Eric Kim Named Executive Vice President, Current Programs, CBS Entertainment and CBS Studios
In his new role, Mr. Kim will oversee current primetime and daytime programming on the Network and for the Studio.