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[03/14/08 - 02:01 PM]
CBS Markets "All Gnu" Ad Promo Campaign for the Return of Monday Comedies
"We also believe this is the first use of a wildebeest in network promotion," said the network's George Schweitzer. |
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| [via press release from CBS] |
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THIS JUST IN...
from CBS Advertising and Promotion...
CBS MARKETS "ALL GNU" AD PROMO CAMPAIGN FOR THE RETURN OF MONDAY COMEDIES
NEW YORK, March 14 - Working for scale, and some freshly cut grass, a gnu takes center stage in CBS's advertising and promotion campaign touting the return of an "All Gnu" Monday night of episodes of the Network's popular block of comedy series, Monday, March 17 (8:00-10:00 PM, ET/PT) on the CBS Television Network. In both the on-air and print promotional campaigns, a stately gnu acts as a mascot of sorts for the return of the all-original episodes of the hit comedy series "The Big Bang Theory," "How I Met Your Mother," "Two and a Half Men" and "The New (or Gnu) Adventures of Old Christine."
"We wanted to find an imaginative way to spread the gnus about the comedies being back," said George Schweitzer, President, CBS Marketing Group. "We also believe this is the first use of a wildebeest in network promotion."
The promotional gnu will be seen in CBS on-air promos throughout the weekend as well as in print ads that will run on Monday.
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[04/19/24 - 01:30 PM]
Earth Day 2024 Marked by Unprecedented Content Rollout Across Disney+, Hulu and Disney Entertainment Television to Celebrate the Wonders of ourHOME
Beginning April 19 through April 22, Earth Day-themed content will be spotlighted across ABC News, Disney+, Disney Channel, Disney Junior, Freeform, FX, FXX, Hulu, National Geographic, Nat Geo WILD and Nat Geo Mundo, with ourHOME collections on Disney+ and Hulu.
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[04/19/24 - 01:00 PM]
CBS Celebrates 33 Nominations for the "51st Annual Daytime Emmy Awards," Airing Live, June 7 on CBS
"The Young and the Restless" and "The Bold And The Beautiful" each received 12 nominations, and "The Talk" received two nominations with the hosts nominated for Outstanding Daytime Talk Series Host.
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[04/19/24 - 12:09 PM]
All-New Docuseries "Expedition from Hell: The Lost Tapes" Premieres Sunday, May 12 on Discovery Channel
The series unfolds a stranger-than-fiction story of Mickey Grosman, a former special forces demolitions expert who took a group of amateur adventurers on a nearly impossible journey across South America.
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[04/19/24 - 09:00 AM]
"The Iron Claw" Begins Streaming on Max May 10
The film stars Zac Efron, Jeremy Allen White, Harris Dickinson, Stanley Simons, Maura Tierney, with Holt McCallany and Lily James.
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[04/19/24 - 09:00 AM]
National Academy of Television Arts & Sciences (NATAS) Announces 2024 Daytime Emmy Nominations
The Lifetime Achievement honorees, hosts, presenters, Silver and Gold Circle honorees and telecast categories will be announced at a later date.
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[04/19/24 - 08:01 AM]
Video: "Katt Williams: Woke Foke" - Official Trailer - Netflix
Comedian Katt Williams lets loose in real time as he hits the stage on May 4 for Netflix's second livestreamed stand-up event.
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[04/19/24 - 07:04 AM]
Video: Prime Video Releases Official Trailer for "Maxton Hall - The World Between Us"
Produced by UFA Fiction, the German series tells the modern love story of James Beaufort and Ruby Bell, an upper-class boy and a working-class girl in a world of glamor, prestige, secrets, and drama.
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[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
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[04/19/24 - 06:00 AM]
Video: "Welcome to Wrexham" - Season 3 Official Trailer - FX
The Emmy award-winning series returns May 2 on FX.
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[04/18/24 - 05:01 PM]
Video: First Look at Season 2 of "Gordon Ramsay's Food Stars" Premiering Wednesday, May 22, on FOX
Gordon Ramsay and Lisa Vanderpump each bring their expert knowledge and unique leadership styles to the second season of the competition series.
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[04/18/24 - 04:09 PM]
"Fallout" Has a Blast of a Debut: Amazon MGM Studios and Kilter Films' Hit Series to Return for Season Two
In its first four days, the high-octane fueled series has become a hit with its global audience, ranking among the service's top three most-watched titles ever and the most-watched season globally since "Rings of Power."
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[04/18/24 - 04:01 PM]
Netflix Announces Production of "Last Samurai Standing": An Epic Battle Royale for Survival in Historic Japan
Based on the novel "Ikusagami" by Shogo Imamura, winner of the 166th Naoki Prize in 2021, the series features the multi-talented Junichi Okada in the lead role.
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[04/18/24 - 01:31 PM]
"Call Me Country: Beyonce & Nashville's Renaissance" from CNN FlashDocs Comes to Max April 26
As Beyoncé recently became the first Black woman to ever top Billboard's Hot Country Songs chart, a larger conversation about what defines country music has exploded into the zeitgeist.
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[04/18/24 - 11:59 AM]
Starz Releases First-Look Photos for the Highly Anticipated Fourth and Final Season of "Power Book II: Ghost"
Additionally, Golden Brooks will join the upcoming season in a recurring role as Janet Stewart, Monet Tejada's cousin.
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[04/18/24 - 11:33 AM]
New TLC Medical Series "Botched Bariatrics" Premiering on Wednesday, May 15th
The new medical transformation series features patients whose lives have been turned upside down after suffering complications from their bariatric surgery.
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