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[01/09/07 - 10:39 PM] BET Networks' Explosive Promotional Campaign Heightens Anticipation for the Wire Premiere on January 10 at 9:00 P.M. ET/PT The network's multi-platform marketing strategy combines grassroots, off-air and on-air promotions. |
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[via press release from BET] |
BET Networks' Explosive Promotional Campaign Heightens Anticipation for THE WIRE Premiere on January 10 at 9:00 P.M. ET/PT
WASHINGTON, Jan. 9 -- Spearheading the highly-anticipated
BET premiere of HBO's critically-acclaimed show THE WIRE is an aggressive
advertising campaign sure to draw viewers' attention to its historic debut
on January 10 at 9:00 p.m. ET/PT. This multi-platform marketing strategy
combines grassroots, off-air and on-air promotions designed to propel the
newly- acquired urban drama in attracting a new viewing audience and to
make it a top program favorite among current BET viewers.
"BET wanted to produce a unique promotional campaign that maintains the
authenticity of the show as well as exudes the 'rawness' that drew millions
of television viewers to its original home on HBO," stated Kelli Lawson,
Executive Vice President of Corporate Marketing. "We were able to
effectively do this through the successful execution of a combined
grassroots, off-air and on-air effort that innovatively touched on the
various urban themes related to the hit show."
BET Networks reached out to the top urban markets, including New York,
Chicago and Los Angeles with an expansive campaign effort that included
strategic radio advertising and promotions; outdoor and transit placement,
including wrapped transit buses, bus shelters, billboards and phone kiosks;
and interactive content placed on a variety of urban and
entertainment-based websites, including banners and polls. The cable
network also sponsored an exciting THE WIRE trivia contest where
participating radio stations gave local listeners clues to the location of
BET-branded crime scenes; and the first ten listeners who reported to each
crime scene to answer all trivia questions correctly would win a BET "The
Wire" gift pack and qualify to win a plasma television.
Coupled with the off-air effort is an innovative on-air campaign that
celebrates the arrival of the gritty crime drama coming to BET while
captivating viewers to the cable network's latest program offering. In
keeping with the gritty images characteristic of THE WIRE, the network
utilized original cast members to recreate the familiar look and feel of
the popular cable show projected in various 15-second and 30-second promos.
Each on-air promo plays on various dramatic themes, such as "Watch Your
Back!" where the original THE WIRE cast members are pictured telling BET
viewers that the word on the street is to tune in to the show in January or
watch your back. Another promo entitled "High Stakes" portrays an
underground poker game with high stakes to be won; as the camera pans on
each player as they bluff and posture with tensions running high, the scene
fades when an aerial shot suddenly reveals the message, "THE WIRE on BET --
tune in on January 9 at 9:00 p.m.".
About BET Networks
BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is
the leading provider of media and entertainment for African Americans and
consumers of Black culture on a global basis. The primary BET cable network
reaches more than 84 million households according to Nielsen media
research, and can be seen in the United States, Canada and the Caribbean.
BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- serve a
broader and more diverse audience than the core network. BET.com is the
number one internet destination for the target audiences. BET Mobile
delivers music, gaming, and video content to the target audiences on
wireless devices across virtually all service providers. BET Event
Productions is a full-scale event management and production company with
festivals and live events spanning the globe. Finally, BET International
delivers BET content to the consumers of Black culture around the world.
SOURCE BET Networks
http://www.bet.com
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[03/27/24 - 01:43 PM] FOX Entertainment Unveils New Structure with Three-Pillar Focus on Global Studio Operations, Linear & Streaming Platforms and Worldwide Sales & Licensing The new FOX Entertainment will consist of three primary business segments, including FOX Entertainment Studios, the FOX Television Network and FOX Entertainment Global.
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[03/27/24 - 01:03 PM] Video: "Big Mood" - Official Trailer - A Tubi Original Best friends Maggie and Eddie have lived in each other's pockets for ten years. But with the future looming, can their relationship survive?
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[03/27/24 - 12:32 PM] This April, Series "Mud Madness" Debuts on Discovery Channel, Alongside All-New Seasons of "Ghost Adventures: House Calls" and "Contraband: Seized at the Border" "Mud Madness" is a brand-new series that follows the off-road subculture of extreme Big-Tire UTV mud racing and the passionate characters that drive the sport.
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[03/27/24 - 12:25 PM] Ten American Bakers Travel to Paris for Food Network's Ultimate Pastry Competition "Next Baking Master: Paris" Premiering Monday, May 6, the series demands that competitors prove their mettle in the pillars of great baking and pastry: technique, artistry, flavor, innovation, and inspiration.
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[03/27/24 - 12:00 PM] Video: HBO Releases Official Teaser for "The Jinx - Part Two," Debuting April 21 In Part Two, the filmmakers continue their investigation for the next eight years, uncovering hidden material, Robert Durst's prison calls, and interviews with witnesses who had not come forward until now.
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[03/27/24 - 12:00 PM] Backstabbery Is Back as E! Announces Conniving New Cast of "House of Villains" Season Two, Premiering This Fall Season one cast member Tiffany "New York" Pollard returns for a chance at redemption.
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[03/27/24 - 10:02 AM] Lifetime Greenlights "Gaslit By My Husband: The Morgan Metzer Story" Starring Jana Kramer and Austin Nichols Kramer, who has openly spoken about domestic abuse, will film a new a PSA for Lifetime's Stop Violence Against Women initiative to align with the subject matter of this movie.
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[03/27/24 - 10:00 AM] "The Steve Wilkos Show" Renewed for 18th Season in National Syndication The show is hosted by Steve Wilkos, the straightforward, tough-talking former Chicago police officer and United States Marine.
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[03/27/24 - 09:59 AM] Starz's Hit Drama Series "Power Book III: Raising Kanan" Scores Early Season Five Renewal The third installment in the "Power" franchise, "Raising Kanan" recently concluded its explosive third season and is currently filming season four in New York.
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[03/27/24 - 09:30 AM] Anna Kendrick and Blake Lively Officially Reuniting for Paul Feig-Helmed Sequel, "A Simple Favor 2" The highly anticipated sequel is a co-production with Lionsgate and follows the studio's 2018 release of "A Simple Favor," which was a critical and commercial success, earning more than $97 million at the worldwide box office and achieving Certified Fresh status on Rotten Tomatoes.
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[03/27/24 - 09:17 AM] FOX Nation Partners with Martin Scorsese for New Docudrama "Martin Scorsese Presents: THE SAINTS" Slated for November, the series will encompass eight one-hour episodes exploring the remarkable stories of eight men and women who risked everything to embody humanity's most noble and complex trait - faith.
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[03/27/24 - 09:00 AM] Academy Award Winner and Tony Award Nominee Ariana DeBose Returns to Host "The 77th Annual Tony Awards," Airing Live Sunday, June 16, on CBS and Paramount+ DeBose will also serve as producer and choreograph the opening number for this year's show.
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[03/27/24 - 08:58 AM] "NKOTB" Bandmate Jonathan Knight Returns for Season Three of Hit HGTV Series "Farmhouse Fixer" on Tuesday, April 23, at 9 p.m. ET/PT The series, which attracted more than 15 million viewers to its previous season, will follow Jon, best known as a member of the Grammy-nominated band New Kids on the Block, and his go-to designer Kristina Crestin, as they take on a slew of risky renovations.
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[03/27/24 - 07:01 AM] Video: "Good Times" - Official Trailer - Netflix In this edgy, irreverent reimagining of the TV classic, a new generation of the Evans family keeps their heads above water in a Chicago housing project.
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[03/27/24 - 06:01 AM] Hulu on Disney+ Launches Today in the U.S. for Disney Bundle Subscribers Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.
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