or


[09/13/06 - 12:00 AM]
We TV's Original Fashion Programming Attracts New and Key Advertisers with Customized Packages

[via press release from WE: Women's Entertainment]

WE tv's Original Fashion Programming Attracts New and Key Advertisers With Customized Packages

Wal-Mart Marks First-Time Ad Buy with Original Program Under the Tents - September Fashion Week Special

TJ Maxx Returns to the Network to Advertise with Original Programming Cinematherapy: Get the Look

New York, NY - September 13, 2006 - WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today a couple of key advertisers that have signed on to support the network's original fall fashion programming. Wal-Mart marks their first-time ad buy on the network with Under the Tents - A Full Frontal Fashion Special, a half-hour show providing viewers with the seasons' hottest fashion trends right from Fashion Week in New York City. TJ Maxx signs on as a returning advertiser for Cinematherapy: Get the Look, providing women with tips to put together an elegant outfit, without breaking the bank. The tips will air as wraps around the film The Audrey Hepburn Story (2000), starring Jennifer Love Hewitt. Both advertisers receive brand presence both on air and online at WE.tv.

"WE tv is attracting both new and returning advertisers to the network with its line-up of original fashion programming," said Arlene Manos, President, Rainbow National Network Advertising Sales. "At WE tv we are continually looking to produce individual customized packages that communicate effective brand messages to our core audience of women and are an organic fit and on brand for the client."

Premiering Wednesday, September 20th at 8:00 PM EST, Under the Tents - A Full Frontal Fashion Special, details the hottest looks for Spring 2007. As a part of the sponsorship agreement, Wal-Mart receives a customized vignette providing fall fashion tips for viewers to use now, featuring the fall George ME collection, designed by Mark Eisen and available at Wal-Mart. Wal-Mart also receives tagged tune-ins, billboards, and inclusion into the consumer print advertisement in the September 25th issue of Life & Style magazine, hitting newsstands on September 15th. The customized vignette will be posted online at WE.tv along with Wal-Mart's logo, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

Premiering Thursday, September 21st at 8:00 PM EST, Cinematherapy: Get the Look provides women with great tips about how to "get the look" of the movie THE AUDREY HEPBURN STORY (2000), starring Jennifer Love Hewitt, featuring clothing and accessories from TJ Maxx. The tips will air as wraps around the film. TJ Maxx also receives tagged tune-ins, billboards and online presence including logo, link, banner advertisement and insertion into the monthly newsletter distributed to all of WE tv's registered users.

This is the second sponsorship of Cinematherapy: Get the Look for TJ Maxx. In October of 2005, TJ Maxx sponsored Cinematherapy: Get the Look wrapped around the movie DESPERATELY SEEKING SUSAN (1985) starring Madonna and Rosanna Arquette, providing viewers with tips on how to get a fun and modern 80s look, straight from TJ Maxx.

Original programming has garnered record ratings success for WE tv. Aug-06 ties with w/Aug-02 as the best August in the history of the network for HH ratings and the 3rd best in WE tv history for HH delivery at 175K households. To date in 05/06, WE tv has +225% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season. In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54.

Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for Aug-06 07/31/06-08/27/06, Aug-05 08/01/05-08/28/05, Aug-04 07/27/04-08/29/04, Aug-03 07/28/03-08/31/03and Aug-02 07/27/02-08/25/02 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-08/28/05 vs 05/06 STD 09/26/05-08/27/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.





  [september 2006]  
S
M
T
W
T
F
S
     


· BRIDEZILLAS (WE)





[03/27/24 - 01:43 PM]
FOX Entertainment Unveils New Structure with Three-Pillar Focus on Global Studio Operations, Linear & Streaming Platforms and Worldwide Sales & Licensing
The new FOX Entertainment will consist of three primary business segments, including FOX Entertainment Studios, the FOX Television Network and FOX Entertainment Global.

[03/27/24 - 01:03 PM]
Video: "Big Mood" - Official Trailer - A Tubi Original
Best friends Maggie and Eddie have lived in each other's pockets for ten years. But with the future looming, can their relationship survive?

[03/27/24 - 12:32 PM]
This April, Series "Mud Madness" Debuts on Discovery Channel, Alongside All-New Seasons of "Ghost Adventures: House Calls" and "Contraband: Seized at the Border"
"Mud Madness" is a brand-new series that follows the off-road subculture of extreme Big-Tire UTV mud racing and the passionate characters that drive the sport.

[03/27/24 - 12:25 PM]
Ten American Bakers Travel to Paris for Food Network's Ultimate Pastry Competition "Next Baking Master: Paris"
Premiering Monday, May 6, the series demands that competitors prove their mettle in the pillars of great baking and pastry: technique, artistry, flavor, innovation, and inspiration.

[03/27/24 - 12:00 PM]
Video: HBO Releases Official Teaser for "The Jinx - Part Two," Debuting April 21
In Part Two, the filmmakers continue their investigation for the next eight years, uncovering hidden material, Robert Durst's prison calls, and interviews with witnesses who had not come forward until now.

[03/27/24 - 12:00 PM]
Backstabbery Is Back as E! Announces Conniving New Cast of "House of Villains" Season Two, Premiering This Fall
Season one cast member Tiffany "New York" Pollard returns for a chance at redemption.

[03/27/24 - 10:02 AM]
Lifetime Greenlights "Gaslit By My Husband: The Morgan Metzer Story" Starring Jana Kramer and Austin Nichols
Kramer, who has openly spoken about domestic abuse, will film a new a PSA for Lifetime's Stop Violence Against Women initiative to align with the subject matter of this movie.

[03/27/24 - 10:00 AM]
"The Steve Wilkos Show" Renewed for 18th Season in National Syndication
The show is hosted by Steve Wilkos, the straightforward, tough-talking former Chicago police officer and United States Marine.

[03/27/24 - 09:59 AM]
Starz's Hit Drama Series "Power Book III: Raising Kanan" Scores Early Season Five Renewal
The third installment in the "Power" franchise, "Raising Kanan" recently concluded its explosive third season and is currently filming season four in New York.

[03/27/24 - 09:30 AM]
Anna Kendrick and Blake Lively Officially Reuniting for Paul Feig-Helmed Sequel, "A Simple Favor 2"
The highly anticipated sequel is a co-production with Lionsgate and follows the studio's 2018 release of "A Simple Favor," which was a critical and commercial success, earning more than $97 million at the worldwide box office and achieving Certified Fresh status on Rotten Tomatoes.

[03/27/24 - 09:17 AM]
FOX Nation Partners with Martin Scorsese for New Docudrama "Martin Scorsese Presents: THE SAINTS"
Slated for November, the series will encompass eight one-hour episodes exploring the remarkable stories of eight men and women who risked everything to embody humanity's most noble and complex trait - faith.

[03/27/24 - 09:00 AM]
Academy Award Winner and Tony Award Nominee Ariana DeBose Returns to Host "The 77th Annual Tony Awards," Airing Live Sunday, June 16, on CBS and Paramount+
DeBose will also serve as producer and choreograph the opening number for this year's show.

[03/27/24 - 08:58 AM]
"NKOTB" Bandmate Jonathan Knight Returns for Season Three of Hit HGTV Series "Farmhouse Fixer" on Tuesday, April 23, at 9 p.m. ET/PT
The series, which attracted more than 15 million viewers to its previous season, will follow Jon, best known as a member of the Grammy-nominated band New Kids on the Block, and his go-to designer Kristina Crestin, as they take on a slew of risky renovations.

[03/27/24 - 07:01 AM]
Video: "Good Times" - Official Trailer - Netflix
In this edgy, irreverent reimagining of the TV classic, a new generation of the Evans family keeps their heads above water in a Chicago housing project.

[03/27/24 - 06:01 AM]
Hulu on Disney+ Launches Today in the U.S. for Disney Bundle Subscribers
Bundle plans are available starting at $9.99/month, while Disney+ and Hulu each remain available as standalone offerings.